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BizReport | Advertising September 14, 2017

Brands: This is where you should experiment with personalization

Personalization, while proving to be a boon to some marketers, remains problematic for others. One expert offers advice for brands on how to experiment to ensure personalization is working well. ... >>

BizReport | Ecommerce July 23, 2012

How to improve personalized campaigns, website experiences

By now everyone has heard about the benefit of personalization to online campaigns. Relevant content, personalized ads, past-purchase targeting. This all feeds together to create a better online experience for shoppers and Baynote's platform helps marketers create better personalized campaigns.... >>

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