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BizReport | Email Marketing July 06, 2017

Use the power of email personalization to exceed revenue goals

The secret to email marketing success is personalization, according to new research from Monetate which looks at the personalization habits of marketers exceeding their company's revenue goals. ... >>

BizReport | Email Marketing June 07, 2017

Retailers continue to miss the mark with email frequency, relevancy

Email marketing has been around for a long, long time and its popularity among marketers remains strong. Yet, according to recent research, many marketers have yet to fully appreciate the significance of relevancy and consumers' issues with frequency. ... >>

BizReport | Advertising archives June 02, 2017

Top 3 tips to improve personalization

The creep factor is still a problem for many brands online; while more consumers are being served relevant and personalized content, the way in which it's being done can feel creepy. Here's how brands can improve their personalization strategy. ... >>

BizReport | Ecommerce archives May 26, 2017

Consumers want more attention from brands during and after purchase process

The importance of personalization is highlighted in new research commissioned by technology group Ricoh Europe. ... >>

BizReport | Loyalty Marketing May 17, 2017

Retailers performing poorly in personalization

Nearly a third of consumers would be happy to switch their banking to Amazon, Apple, Facebook or Google because they see those companies personalize experiences better than finance specialists, according to new research from MuleSoft. ... >>

BizReport | Ecommerce archives February 21, 2017

98% of shoppers deterred by incomplete content in apps and websites

Physical retail stores put a lot of effort into their window and counter displays for good reason. They want to provide consumers with as much visual 'content' as possible. New research from Episerver reveals just how important a website's content... >>

BizReport | Ecommerce archives October 03, 2016

6 in 10 retailers fail to personalize content across more than one channel

Despite the majority of marketers agreeing that personalization is expected by consumers, more than half still fail to personalize content across more than one channel, according to research from personalization platform Monetate. ... >>

BizReport | Loyalty Marketing September 27, 2016

Study: Personalization important for rewards

Sending a loyalty or club member a reward that isn't personal - or relevant - to them is not only a bad idea, it could impact how that shopper views the brand overall. That's the word from new Virtual Incentives... >>

BizReport | Advertising archives August 15, 2016

Consumers want a fair trade for their personal data

Customer relationship management specialists, Amaze One, has revealed the fine balance between a great personalized experience and a creepy one, and what it takes to encourage consumers to share more information.... >>

BizReport | Advertising archives July 08, 2016

Top 3 tips to personalize better

There has been a lot of chatter lately about personalization leading to creep factors on the consumer side of things. With that in mind, one expert shares three tips for a better personalization strategy. ... >>

BizReport | Ecommerce archives June 28, 2016

Poor advertising among travel brands hinders data collection

Personalization is key to providing great customer engagement and experience, but new research from data specialists Boxever reveals the travel industry is falling short. ... >>

BizReport | Advertising archives June 15, 2016

Study: Personalization going mainstream

When it comes to targeted marketing, businesses of all sizes are keying in on personalization. That's the takeaway from the new 2016 Trends in Personalization study from Evergage, which found most (85%) of brands are using some form of personalization.... >>

BizReport | Advertising archives May 19, 2016

Expert: How to personalize without the creep factor

Personalization has always been important for marketers, but with the advent of social media, consumers now want hyper-personalization - a web or mobile experience built just for them. The problem with hyper-personalization is that it can also lead to what... >>

BizReport | Advertising archives March 15, 2016

Ad Roundup: Releases to improve customer experience

In today's advertising roundup, three new releases that should help brands provide better customer experiences online. ... >>

BizReport | Mobile Marketing March 03, 2016

Are your mobile app push notifications tailored to time zones?

Research from mobile marketing automation platform Leanplum reveals that many app marketers continue to rely on generic blasts rather than consider personalization in terms of timing, frequency and message content. ... >>

BizReport | Advertising archives March 02, 2016

Ad Roundup: Personalization key to releases

In today's advertising roundup, a trio of releases that are set to increase the personalization efforts for brands and retailers. ... >>

BizReport | Trends & Ideas archives January 25, 2016

Retailers beware - consumers have set in-store experience bar even higher for 2016

A new survey from online appointment scheduling company TimeTrade reveals a widening disconnect between what services are currently being offered instore and what consumers expect. ... >>

BizReport | Advertising archives November 17, 2015

Survey: Brands must create individual experiences

Personalization is key for brands. That's the takeaway from a new survey which finds that individualized online experiences are increasingly important for customer engagement. ... >>

BizReport | Research archives November 16, 2015

Personalization key to app user retention

With millions of apps vying for consumers' attention, personalization is key, according to new research from analytics firm Localytics. ... >>

BizReport | Search Marketing October 09, 2015

Amazon the go-to place for consumers to search for products

Amazon is the go-to website to search for products for almost half of U.S. consumers, according to research released by BloomReach. ... >>

BizReport | Trends & Ideas archives July 21, 2015

Convenience drives rise in social login use

More Internet users than ever are putting aside privacy concerns and using social logins to log in to a website or mobile app, according to a recent study. ... >>

BizReport | Advertising archives June 23, 2015

Consumers to brands: Stop shouting, start personalizing

Consumers are fed up with brands that continue to implement the "old-fashioned" marketing strategy of repeatedly blasting out ad messages. They want ads shown less often and with more personalized and relevant content, according to a new survey by Marketo... >>

BizReport | Ecommerce archives June 02, 2015

Reports: Personalization, relevance key for shoppers

Should brands target user behaviors? What about past purchases? Demographic or location? A new study in the online space should serve as a reminder to brands that relevance is often the key to engagement. ... >>

BizReport | Email Marketing May 22, 2015

Top retailers failing to meet consumer expectations of personalized comms

Top online retailers are failing to capitalize on consumers' growing expectations of receiving insight-driven, personalized brand communications, according to new research from Teradata. ... >>

BizReport | Ecommerce archives May 11, 2015

Shop Direct signals the end of print catalog distribution

Eight decades of print catalog distribution is coming to an end as Shop Direct, which owns department store brands including Very.co.uk and Littlewoods.com, makes the decision to cease producing printed catalogs.... >>

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