RSS feed Get our RSS feed

News by Topic




BizReport : Tags : Tag Results

Tag Results

Search this site:

5 Tag Results

Pagination:

5 result(s) displayed (1 - 5):

BizReport | Ecommerce archives March 17, 2014

Millennials more likely than other adults to share personal information

If brands give something of value in return, Millennials are quite happy to share personal information, according to new research by Mintel. ... >>

BizReport | Social Marketing July 02, 2013

Desire for personalization drives social profile sharing

With all the news regarding PRISM, an interesting study reveals that more than half of UK adults are willing to share personal information on social networks in order to be presented with relevant content and product information.... >>

BizReport | Ecommerce archives June 24, 2013

Consumers protect privacy with false personal information

Privacy concerns lead to consumers providing false data to websites, or the avoidance of giving information they don't think is necessary, according to two new research papers by the Australian Communications and Media Authority (ACMA) and US-based not-for-profit Customer Commons.... >>

BizReport | Advertising archives June 21, 2013

Consumers will swap personal data for relevant, useful ads

Half of consumers will swap digital data with brands in exchange for relevant and useful ads, according to new research from IPG Mediabrands and Microsoft. ... >>

BizReport | Trends & Ideas archives May 09, 2013

PIPsters: a new breed of consumers selling their personal data for cash

Marketers want consumer data - they collect it and they buy it. Today's savvy consumers know this and some, dubbed PIPsters by a new report, are happy to hand over their personal information for cash.... >>

Pagination: