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BizReport | Internet February 07, 2013
Negative attitudes to data use breeding tomorrow's invisible consumers
More than two-thirds of Internet users across several countries would choose a "do not track" feature if it was readily available, according to new research from technology analysis firm Ovum. ... >>
BizReport | Email Marketing January 23, 2013
Email: Misspelling names breeds consumer resentment
Obtaining a consumer's personal details can be like getting blood out of a stone, according to a new survey from YouGov commissioned by customer intelligence and marketing firm Emailvision. Even the promise of better targeted offers fails to coax a... >>
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