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BizReport | Email Marketing February 10, 2012

Worldata: Email list prices continue to fall

Worldata has released its 2012 List Price Index and the numbers reveal that rental prices of email contact lists continue to drop particularly for permission-based small and medium sized business email files.... >>

BizReport | Email Marketing May 01, 2008

Survey: Opt-in and opt-out procedures need improvement

Email marketers could do better when it comes to opting-in and opting out processes, and are missing golden opportunities for retention and data collection.... >>

BizReport | Email Marketing April 28, 2008

Are your permission-based emails getting through?

Not all permission-based email is getting through to your recipients’ inboxes, according to the results of a study by Lyris Inc.... >>

BizReport | Email Marketing April 18, 2008

Merkle: Consumer attitudes to permission-based email

A study measuring and tracking attitudes and behaviors towards permission-based e-mail among U.S. consumers has been published by database marketing firm Merkle. ... >>