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BizReport | Email Marketing May 01, 2008
Survey: Opt-in and opt-out procedures need improvement
Email marketers could do better when it comes to opting-in and opting out processes, and are missing golden opportunities for retention and data collection.... >>
BizReport | Email Marketing April 28, 2008
Are your permission-based emails getting through?
Not all permission-based email is getting through to your recipients’ inboxes, according to the results of a study by Lyris Inc.... >>
BizReport | Email Marketing April 18, 2008
Merkle: Consumer attitudes to permission-based email
A study measuring and tracking attitudes and behaviors towards permission-based e-mail among U.S. consumers has been published by database marketing firm Merkle. ... >>
Pagination: 1
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