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BizReport | Advertising archives November 22, 2016

Two trends to watch from performance marketing

Look for performance marketing to diverge into a couple of different trend lines as we move into 2017. That's the word from two experts who believe following these trends could help brands perform better in the new year. ... >>

BizReport | Mobile Marketing February 21, 2013

Intela: Mobile-optimized email key trigger for mobile purchases

Smartphone owners in the U.S. and U.K. are more confident about spending larger amounts of money via their mobile device, according to new research from performance marketing firm Intela. ... >>

BizReport | Advertising archives January 11, 2010

ImpactRadius offers multi-channel performance ad platform

A new advertising platform launches today with the promise of giving marketers a multi-channel approach to performance advertising. ImpactRadius gives marketers and media partners - for example a publisher and a display advertisers - the ability to connect directly with... >>

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