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BizReport | Advertising archives January 11, 2010

ImpactRadius offers multi-channel performance ad platform

A new advertising platform launches today with the promise of giving marketers a multi-channel approach to performance advertising. ImpactRadius gives marketers and media partners - for example a publisher and a display advertisers - the ability to connect directly with... >>

BizReport | Advertising archives December 01, 2009

Internet Marketing 101: Why light leads are better than simple clicks

In the online marketing world it is all about the lead, but because so many marketers are concentrating on clicks, leads sometimes fall by the wayside. Why is this? Because clicks are relatively easy to measure, leads and engagement levels... >>

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