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BizReport | December 04, 2012

Cloud-based software fine-tunes PPC ads to local weather

How can advertisers avoid displaying ads for bikinis during brass monkey weather or raincoats during a heatwave? The answer lies in the real-time adjustment of ads and promotions to take into account local weather conditions. Here's how. ... >>

BizReport | Search Marketing July 17, 2012

WordStream: Paid Search Ad Clicks Exceed Clicks on Free Organic Listings for Commercial Keywords

What impact do all the bigger and more engaging sponsored ad formats have on the average Google searcher? A new study by search engine marketing software firm WordStream reveals some interesting insights into PPC vs. organic clicks for high commercial... >>

BizReport | Search Marketing August 18, 2008

WebTrends' Ad Director to improve search results

WebTrends is launching a new tool that, it says, will improve search ad results.... >>

BizReport | Search Marketing February 04, 2008

Click Forensics: Click Fraud up 16%

According to the latest report from Click Forensics, click fraud rose more than 16% in Q4 2007; that is an increase of more than 2% from Q4 2006 and a 0.4% increase of Q3 2007. Fraudulent traffic from botnets increased... >>

BizReport | Advertising archives November 07, 2007

Growing number of merchants choose PPC

Pay-per-click (PPC) marketing may not be as buzzworthy as mobile or social marketing, but large numbers of merchants continue to push more ad dollars into PPC. According to The 2nd Annual Pay Per Click Stress Survey about 65% of the... >>

BizReport | Search Marketing July 19, 2007

Armies of bots raise click fraud rates

Traffic from botnets doubled from Q1 to Q2 of this year, according to a new data from Click Forensics’ Click Fraud Network. At the same time click fraud has risen. Coincidence?... >>

BizReport | Research archives April 20, 2007

Pay-per-click fraud rises to 14.8 percent

Pay-per-click (PPC) fraud figures, from the Click Fraud Index, were released this week. A modest rise in click fraud rate has pushed the latest figure to the highest in any quarter since tracking began a year ago.... >>

BizReport | Search Marketing April 12, 2007

PPC a favorite for e-tailers

Online retailers are finding that pay-per-click (PPC)and SEO programs are the best way to maximize their return on investment for advertising. According to a new study, e-tailers are pushing more of their advertising budgets into PPC advertising. They are also... >>

BizReport | Advertising archives March 30, 2007

Conde Nast picks MIVA Media for PPC content

Digital advertising network MIVA Media has been signed up by the U.K. division of Conde Nast (CN) to provide exclusive PPC content in the U.K.... >>

BizReport | Search Marketing March 19, 2007

Brand names outperform non-branded terms for PPC advertising

Brand names as keywords are more effective in paid search advertising than non-branded terms and phrases, says Travelocity's chief marketing officer.... >>

BizReport | Research archives January 31, 2007

Click fraud up in Q4, 2006

New research from Click Forensics indicates an upswing in click fraud as 2006 came to a close. According to their study, click fraud reached 14.2% in Q4.... >>

BizReport | Search Marketing January 19, 2007

MIVA to Consolidate Search Ads

MIVA, a pay-per-click advertising network, is set to begin consolidating search, contextual text and in-line ads under one managing platform. The MIVA Monetization Center (MC) is set up to allow publishers the ability to manage all forms of online advertising... >>

BizReport | Research archives December 07, 2006

AAAA Releases Bulletin On Click Fraud

The American Association of Advertising Agencies has released a member bulletin focusing on the basic tenants of click fraud. One issue talked about in the bulletin was the definition of click fraud.... >>

BizReport | Law & Regulation September 29, 2006

Standards Group Developed For PPC Realm

A standards group has been created by Click Forensics to develop pay-per-click quality standards for the search marketing industry.... >>

BizReport | Ecommerce archives September 25, 2006

Is there a way to end click fraud?

You’ve seen their dizzying advertisements and probably bit the Pay-Per-Click ad phenomenon, but more and more online marketers are finding their PPC rates growing by leaps and bounds and their income from PPC ads staying at subterranean levels.... >>

BizReport | Trends & Ideas archives September 18, 2006

Can Affiliate Partnerships Boost PPC?

You know the old slogan two heads are better than one? A new study from Marketing Experiments indicates that growing strong affiliates is just as important for online marketers as promoting pay-per-click advertising campaigns.... >>

BizReport | Research archives September 08, 2006

Outlook Good For Online Advertising Providers in 2007

In the short term, local online advertising providers have a lot to look forward to. A new report from Borrell Associates is calling for a banner year for local online advertisers in 2007. According to the report, the upswing for... >>

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