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BizReport | Advertising April 07, 2008
Marchex, Cobalt Group to provide call-based ads
Call-based ads are the latest buzz topic for advertisers. By providing content while consumers are waiting "on hold", businesses are hoping to better engage them and increase sales. Local advertising company Marchex and auto marketing organization The Colbalt Group are... >>
BizReport | Research December 12, 2006
Ingenio Set To Expand Pay-Per-Call Network
Pay-Per-Call service Ingenio is set to expand it’s Pay-Per-Call network to include a partnership with mobile search provider JumpTap. The partnership is the latest move in Ingenio’s effort to expand it’s presence in the mobile search world.... >>
BizReport | Trends & Ideas September 07, 2006
Techies and Gearheads: Great Target for Click-to-Call Advertisers
With Google and eBay entering into a multi-year pay-per-call partnership, everyone is talking about how to best reap the benefits of the system.... >>
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