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BizReport | Search Marketing June 21, 2007

Google opens PPA feature to more AdWords users

Google has opened its pay-per-action pricing model to more of its AdWords advertisers around the globe.... >>

BizReport | Search Marketing March 22, 2007

Google tests pay-per-action ads

In a sign that a new model may soon be released, search giant Google has released another beta test of their new pay-per-action (PPA) platform. The platform allows advertisers to pay for specific actions by users rather than paying only... >>

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