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BizReport | Research archives July 09, 2010

Anchor Intel: Attempted click fraud up 26%

Although invalid traffic showed a significant decrease from Q1 to Q2 2010, attempted click fraud remained basically unchanged from quarter to quarter. Which means PPC marketers need to remain guarded in their campaigning. Especially since, year over year, the attempted... >>

BizReport | Advertising archives January 19, 2010

Adknowledge taps Click Forensics for traffic scoring

Performance based ad network Adknowledge has tapped verification company Click Forensics to provide traffic quality reports. The partnership should help drive higher quality traffic to Adknowledge's platform. ... >>

BizReport | Search Marketing December 17, 2009

Anchor Intelligence to score traffic for Affinity

As advertising networks look ahead to 2010 many are looking at bettering the traffic to publisher and branded websites. The key to bettering traffic, of course, is knowing where the good traffic is - and where the bad takes off... >>

BizReport | Advertising archives November 13, 2009

Suite of tools released to fight fraudsters

When it comes to fighting click fraud marketers all want answers. How do they fight? Where do they fight? How do they begin? A newly released suite of tools from Epic Advertising's Online Intelligence may be a help, by monitoring... >>

BizReport | Search Marketing October 22, 2009

ClickForensics: 42% of click fraud traffic from botnets

The numbers just keep growing. According to the latest intelligence from metrics firm ClickForensics, click fraud traffic from botnets has increased again, this quarter to account for 42.6% of fraudulent traffic. In the past, click fraud traffic has stayed around... >>

BizReport | Search Marketing August 13, 2009

ClickForensics launches dashboard for ad networks, publishers

A new tool from ClickForensics should help to monitor website traffic. The dash launched this week and can be used by advertising networks and publishers to monitor where traffic originates; by monitor traffic sources, networks and publishers can better determine... >>

BizReport | Advertising archives August 13, 2009

ClickTale launches heatmap solution

Pay per click marketers may get a leg up from a new addition to ClickTale's suite of tools. The new Click Heatmap is a way for marketers to see every click on each page, even clicks which are only attempted.... >>

BizReport | Search Marketing August 11, 2009

Drop PPC campaigns when organic performing?

There's a great discussion going on over at the eConsultancy blog. It was kicked off by an article which pondered the argument for ceasing the placement of PPC search ads if a website ranked top for all keywords in organic... >>

BizReport | Research archives July 28, 2009

Click fraud down 3%, click fraud up 1.2%, which number is right?

If you're confused about the latest click fraud reports, you're probably not alone. Last week Anchor Intelligence announced that, for Q2 2009, click fraud increased just over 1% to reach 22.9%. But, according to the latest ClickForensics numbers, click fraud... >>

BizReport | Research archives July 23, 2009

Click Fraud drops 3+% year over year

Mixed news from Click Forensics today. In their Q2 2009 report, the company found that click fraud has dropped to 12.7%, down from 13.8% in Q1 and down from 16.2% year on year (Q2 2008). Much of the decline is... >>

BizReport | Advertising archives July 16, 2009

Burst Media, Anchor Intelligence partner against click fraud

A new partnership between two big names in the online marketplace should give both publishers and marketers a bit more peace of mind. This week Anchor Intelligence partnered with advertising representative Burst Media to fight click fraud. The partnership gives... >>

BizReport | Advertising archives July 14, 2009

Ezanga expands to release contextual ad model

Add search engine Ezanga to the number of search engines offering something different to consumers. Rather than relying on simple search, the engine has begun to roll out a new contextual advertising model. The ads served will be based on... >>

BizReport | Search Marketing June 17, 2009

Nielsen: Is it time to rethink search?

May search numbers are in and, while the numbers are much of the same, there is a new twist and it's called Bing. The question is, can Bing help to rethink and redefine search? Or is there no way for... >>

BizReport | Search Marketing April 23, 2009

Click Forensics: Q1 sees click fraud fall

There is good news and bad news for pay per click marketers and search consumers: the number of click fraud reports are down but click fraud is now beginning to morph. According to the latest research from Click Forensics, Q1... >>

BizReport | Search Marketing March 19, 2009

Doclix launches ad network publicly

After beta testing to a controlled group of advertisers last December Doclix is now launching it's new pay per click ad network to the public. Called AdSide, the new network offers PPC markters the ability to target consumers through user... >>

BizReport | Search Marketing January 29, 2009

Click Forensics: Click Fraud rises to 17%

In Q4 2008 click fraud reaches it's highest level - yet. According to new data from Click Forensics the click fraud rate reached 17.1% for the quarter with traffic from botnets accounting for more than 30% of all fraudulent clicks;... >>

BizReport | Search Marketing January 13, 2009

Anchor Intelligence: How to protect against click fraud

Click fraud remains one of the biggest problems for online advertisers. According to research nearly 20% of PPC clicks could be fraudulent. What can marketers do to keep fraud from overtaking their ROI?... >>

BizReport | Search Marketing January 05, 2009

What you can learn from hot holiday keywords

The holidays are past, but consumers are still hitting their favorite shopping hotspots - which means etailers can still turn a profit despite the down economy in the US. How? By taking a few notes from the holiday 'keyword' season.... >>

BizReport | Search Marketing November 12, 2008

AdEngage taps Anchor Intelligence to fight click fraud

ith news that click fraud is on the rise - still - online advertising marketplace AdEngage has tapped Anchor Intelligence to help fight fraudulent clicks. The partnership will allow Anchor Intelligence to monitor ad traffic on AdEngage's network to help... >>

BizReport | Advertising archives October 15, 2008

Advtise launches Geo-Bids platform

Want a little bit more from your next Pay Per Click (PPC) campaign? A new platform from Advtise could help by allowing marketers to geo-target PPC campaigns; the geo-targeting allows marketers to choose specific keywords depending on the city targeted... >>

BizReport | Search Marketing August 14, 2008

Why SEO and PPC should have separate focus

As most marketers know, running different paid search campaigns to attract different demographics and geographies is standard practice; what many marketers don't realize is that paid search campaigns should also be changed for search engine optimization and pay per click... >>

BizReport | Search Marketing July 03, 2008

7Search upgrades PPC offerings

New tools have been released by pay per click advertising network 7Search. The new upgrades give marketers more control over PPC ad campaigns.... >>

BizReport | Search Marketing October 22, 2007

ClickForensics: Click fraud reaches 16%

It seems that click fraud rates cannot be stopped. The latest research from ClickForensics indicates that click fraud rose just under 3% from Q3 2006, reaching 16.2% overall. Q3 2006 saw click fraud numbers reach 13.8%.... >>

BizReport | Research archives August 13, 2007

Advertisers seek help at Yahoo's Traffic Quality Center

Online marketers who want to learn more about click fraud and possibly protect their online campaigns from such practices may find a friend in Yahoo. The search marketing giant recently launched the Traffic Quality Center which, among other things, educates... >>

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