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BizReport | Advertising archives July 08, 2010

Report: Consumers want options in advertising

Many insiders in the newspaper industry poo-poo the idea of paywalls or pay-for-content models. A new report from Preference Central agrees with these pundits, but does show areas of hope within the newspaper/content segment. Particularly with advertising. According to the... >>

BizReport | Blogs & Content archives July 07, 2010

Is Gannett's paywall test the answer for newspaper revenue problems?

Over the holiday weekend, newspaper company Gannett tested a paywall on three local newspapers. People logging on to The Greenville (South Carolina) News, The Spectrum (St. George, Utah) and The Tallahassee Democrat were presented with a new $9.95 monthly subscription... >>

BizReport | Blogs & Content archives March 16, 2010

Consumers won't pay for online news says survey

There is a lot of competition out there for online content, from professional journalism websites to user generated blogs. That is only one reason that, according to a recent survey, consumers are now unwilling to pay for online content. The... >>