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BizReport | Ecommerce July 02, 2018

Study: Invest in store experience to sway customers

New data suggests that browsing in-store is now the leading way for consumers to find and try new products. This, despite the digital space where many brands are investing large portions of their advertising revenue to on influencer and other... >>

BizReport | Ecommerce December 12, 2014

Personalization: 30% of site visitors are gone in sixty seconds

Sixty seconds - that's all it takes for a visitor to an ecommerce website to decide whether they will spend any more time browsing, according to new research released by multi-channel personalization firm Monetate. ... >>

BizReport | Blogs & Content November 26, 2014

Blogs play an important role in the path to purchase

New research has revealed the significant role of blogs in the path to purchase, particularly among younger Internet users.... >>

BizReport | Mobile Marketing July 11, 2014

Mobile 'untangles and enhances' the path to physical stores

Far from taking away from in-store purchases, mobile has been found to facilitate store visits and is just another step in the path to purchase, according to a new survey released by Gannett divisions G/O Digital and Key Ring.... >>

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