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BizReport | Social Marketing May 10, 2013
Online 'thumbs up' crucial to moms' purchasing decisions
Parenting and retail brands need to keep a close eye on what's being said in online social circles, as many moms in the UK rely on blogs, reviews, and social chatter to help make purchase decisions. ... >>
BizReport | Social Marketing April 21, 2013
BabyCenter: 91% of moms use social media
Three years ago, BabyCenter revealed data demonstrating that moms were becoming an online social force to be reckoned with; sought after by brands seeking endorsement and awareness. Today, moms are even more social than ever and many check their networks... >>
BizReport | Internet June 28, 2012
BabyCenter reveals UK Media Mum's technology traits
New research confirms what most mothers already know - motherhood changes your life. But what advertisers might not know is that motherhood also impacts mothers' traditional media usage, driving them towards digital channels. ... >>
BizReport | Mobile Marketing February 20, 2012
Should parents be giving their toddlers tablets?
Today's toddlers are being bought up with technology - mostly their parents'. New research from Nielsen reveals that tablet devices are fast becoming a way for parents to keep their wee ones occupied.... >>
BizReport | Mobile Marketing February 17, 2012
FTC demands better privacy disclosures for kids' apps
Children are increasingly being given access to new mobile technology and mobile apps. But are those apps safe for children to use? In many cases parents aren't made aware of any risks related to the collection, use and sharing of... >>
BizReport | Trends & Ideas August 05, 2011
New study reveals toddlers toying with technology
The children of Generation Y moms are being introduced to technology much earlier in life than those born of Generation X moms, found new research from Parenting Group. How young, you ask? Try 2 years of age.... >>
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