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BizReport | Search Marketing December 11, 2007

Content networks see largest increase in click fraud

It isn't just paid search advertisers that are feeling the pinch from click fraud. Content networks are also feeling the pinch. According to a recent Click Forensics report, click fraud on content networks increased 28% in Q3 2007. ... >>

BizReport | Research archives December 11, 2007

Local online ads set to rise in 2008

Pure-play Internet companies have, for the first time in 2007, cornered a bigger share of local advertising budget than their traditional counterparts, concludes a recent report from Borrell Associates.... >>

BizReport | Search Marketing December 07, 2007

Search tools could help marketers with campaign performance

Once a marketer has purchased paid search terms, their job is only beginning. A pair of new tools from Hitwise could make the job of the search marketer simpler, though, by offering more in-depth analysis of search campaigns. ... >>

BizReport | Search Marketing December 05, 2007

Google remains atop search heap

Small inroads are still being made by other search engines but according to the latest data from Nielsen//Netratings, Google remains atop the list. In October the search giant led the pack by nearly 3 billion searches.... >>

BizReport | Search Marketing November 20, 2007

Nielsen, Hitwise show Google in the driver's seat

Search engines continue to fight for a larger slice of the search marketing pie, but Google appears to be firmly in the lead. According to a new report from Hitwise Google accounted for 64% of US searches in October.... >>

BizReport | Search Marketing November 14, 2007

Paid search may benefit financial sector

Marketers in the financial sector may benefit from paid search campaign according to a recent report from Compete, Inc. According to the report, search query volume for some financial terms saw great increases from August to September 2007.... >>

BizReport | Search Marketing November 12, 2007

eMarketer: Search, display will continue to lead

Marketers can look for even more ad dollars to shift online over the next four years, but where will the dollars be spent? According to a recent eMarketer report the online ad spend, now expected to reach $42 billion by... >>

BizReport | Search Marketing October 19, 2007

Study: Google's keyword feature better than Yahoo's

A recent study from Outsell, Inc. indicates that users may have more luck using Google's keyword search applications than those using Yahoo's. ... >>

BizReport | Search Marketing October 04, 2007

Search marketers can self-assess with comScore's new feature

Seeing the ROI of a search marketing campaign is a huge help for marketers but that is only half the battle for search marketers. Comparing one campaign with another, similar campaign from a different marketer could increase ROI even more... >>

BizReport | Search Marketing October 03, 2007

iProspect takes search marketing Down Under

Search engine marketing firm iProspect just might be on target to take over the world. Or at least the world of search marketing. This week the company launched iProspect Australia, a property that will help search marketers in Australia.... >>

BizReport | Search Marketing September 20, 2007

Google continues to lead in the search wars

Competitors continue to inch closer to search giant Google, but the online monster isn't giving much ground. According to the latest reports from both Nielsen//Netratings and Hitwise, Google is leading the online search category by a margin of more than... >>

BizReport | Search Marketing August 29, 2007

Is a niche search engine the right choice?

As marketers begin to reach out to very specific consumer groups, whether through targeted advertising or by targeting a specific social network, they are beginning to see the beauty of the Internet. A highly targeted ad, in the right place,... >>

BizReport | Search Marketing August 23, 2007

Search marketers should target soccer moms

Forget about targeting young adults or women over 40, new research from ROI Research, DoubleClick Performics and Microsoft indicates that soccer moms are the best target for search marketers. According to the report moms are planning trips, researching products and... >>

BizReport | Search Marketing August 21, 2007

Search marketers may benefit from including offline channels

A new study from iProspect sheds light on how important offline channels are to online marketers. According to the study, roughly 67% of searches were driven by offline channels - television, newspaper or radio.... >>

BizReport | Search Marketing August 21, 2007

Compete rolls out a new search analytics tool

A new search analytics tool promises a bit more information for search marketers. Compete Search Analytics allows marketers to view information from billions of monthly search queries to adjust their own paid search campaigns.... >>

BizReport | Search Marketing August 17, 2007

Outlook healthy for U.K. search engine marketing

e-consultancy has just released its 2007 Search Engine Marketing Buyer’s Guide and the forecasts are good for the sector.... >>

BizReport | Search Marketing August 17, 2007

British IAB, DMA to create "best practices" for search marketers

Two professional marketing associations in Britain want help creating the first ever best practices charter for search marketers. The British Interactive Advertising Bureau (IAB) and Direct Marketers Association (DMA), neither of which is associated with the US associations of the... >>

BizReport | Search Marketing July 25, 2007

Search drives users to travel websites

With summer in full swing, more users are logging to the Internet to research destinations. Research from Compete indicates that search engines are pushing more users toward travel aggregators. Which terms are leading users to these sites? ... >>

BizReport | Research archives July 20, 2007

Homepages are most important to US marketers

Forget about RSS feeds. Forget about online video, blogs or social networking. US advertisers believe their own websites are their most effective online marketing tool, followed by email and search.... >>

BizReport | Search Marketing July 19, 2007

Google continues to dominate paid search

Despite predictions in 2006 that paid search would continue to thrive, new research indicates search spending has been flat so far this year. SearchIgnite and RBC Capital Markets collaborated on a recent report which indicates Google is actually getting more... >>

BizReport | Search Marketing July 06, 2007

Online searchers spend more in-store

Users who search for information on electronics purchases online spend more in brick-and-mortar stores according to a recent study from Yahoo and ChannelForce. The study revealed that consumers who used a search engine for research spent 10% more than consumers... >>

BizReport | Search Marketing July 02, 2007

New Ask, Google search platforms are compared

Just about one month ago, redesigned their search results pages, offering results from across the Internet spectrum - blogs, news hubs and product pages. Some say, the redesign offers much cleaner results. ... >>

BizReport | Search Marketing June 28, 2007

Learn search marketing from the pros

Forget about trial and error. The Search Engine Marketing Professional Organization (SEMPO) is launching a series of lectures that will teach marketers better ways to create search marketing campaigns. ... >>

BizReport | Search Marketing June 20, 2007

Google remains the top draw for searchers

Even with the increased use of Yahoo's Panama search engine and efforts by other search engines to increase their brand recognition, Google remained the number one search engine property in May according to research from Hitwise. ... >>

BizReport | Search Marketing June 15, 2007

Searches are up for Internet Yellow Pages

Online marketers may want to invest a bit more in Internet Yellow Pages (IYP) listings and advertisements. According to a recent comScore study, 800 million searches were performed through IYP in the first quarter of 2007. ... >>

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