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BizReport | Blogs & Content archives March 23, 2009

New search tool sifts for greater relevancy

There is a new search tool from the Financial Time Group which could give search marketers a new direction in relevant search. The tool sifts through news headlines and then returns results based on a number of targeting tools including... >>

BizReport | Search Marketing March 11, 2009

SearchIgnite feature marries SEO rankings, performance reports with paid search

Search engine optimization continues to see an upswing as marketers try all of their options to create better conversions. A new tool could help marketers keep a better eye on SEO campaigns because it integrates SEO rankings and performance reports... >>

BizReport | Search Marketing March 05, 2009

eMarketer: SEO shows promise for marketers

With online ad budgets tightening, eMarketer expects one area to see growth: search engine optimization (SEO). According to a recent report search engine optimization will see increased growth because optimizing websites can help an online campaign post great ROI.... >>

BizReport | Search Marketing February 27, 2009

Study finds search ad CTRs lower than previously thought

The results of a study into the rate of ad clicks on Dogpile.com have "astounded" a Penn State University assistant professor and call into question the current industry standard of a 25-30% paid search click through rate. ... >>

BizReport | Search Marketing February 19, 2009

Google retains search lead - again

No surprise here - Google is still tops in the search game. According to the latest research from metrics firm comScore Google retained a 63% share of searches in January; that was a slight decrease (0.5%) over December totals.... >>

BizReport | Advertising archives February 06, 2009

New tool boosts ad relevance

Content may be key but relevance is everything else. If ads aren't relevant consumers won't engage which means a smaller campaign ROI. A new tool from Eyeblaster could help marketers enhance ROI by ensuring that ads have relevance for consumers.... >>

BizReport | Ecommerce archives February 05, 2009

Study: Traditional retailers are missing the online wave

Traditional retailers are seriously falling behind their online counterparts when it comes to search campaigns. According to the new "Retail Search Presence Study" from Internet Engine, brick-and-mortar retailer information only shows up about 12% of the time compared to 30%... >>

BizReport | Research archives February 03, 2009

comScore: Search, job categories continue to be hot

With New Year's many marketers threw out the old and rang in the new, but that could be a mistake. Rather than tossing out 2008, there are things we can all learn from the year. For instance two of the... >>

BizReport | Search Marketing January 30, 2009

New SEM tool gives marketers more control

Marketers are always on the lookout for new tools to help better control the ROI of campaigns; a new tool from Marin Software could be what some search marketers are looking for. Called the Multi-Conversion Tracker, the tool gives marketers... >>

BizReport | Search Marketing January 30, 2009

Search management tool to help auto dealers engage consumers

More than three-quarters of in-market car buyers start their vehicle online; however without the right search campaign in place auto dealers are likely to miss out on sales while competitors reap the rewards. A new solution from Reynolds Web Solutions... >>

BizReport | Search Marketing January 26, 2009

Metric offers mapping for search keywords

Do you ever wonder how search keywords are performing in Boise or even in Miami? A new analytics tool from Enquisite Pro could be the answer. The new tool allows marketers to determine how search keywords are performing down to... >>

BizReport | Search Marketing January 13, 2009

Anchor Intelligence: How to protect against click fraud

Click fraud remains one of the biggest problems for online advertisers. According to research nearly 20% of PPC clicks could be fraudulent. What can marketers do to keep fraud from overtaking their ROI?... >>

BizReport | Advertising archives December 04, 2008

Study: Display ads drive search

More consumers are searching for products and information but do marketers know why? According to a new study from Specific Media, online display ads are driving consumers to search. According to the research consumers who were exposed to a display... >>

BizReport | Search Marketing November 26, 2008

SearchIgnite: US retailers still turning to search

Although headlines scream that the US economy is in the tank, US retailers are still pushing advertising dollars into search campaigns, hoping to engage a few more elusive shoppers. According to a recent report from SearchIgnite, US retailers increased their... >>

BizReport | Search Marketing November 06, 2008

Large firms woefully behind in SEO

Fortune 500 companies are doing "an extraordinarily poor job" positioning their important keywords in organic listings on major search engines, concludes a recent report from search/analytics agency Conductor.... >>

BizReport | Search Marketing October 31, 2008

Search Marketing Guide released by MarketingSherpa

Want a headstart on that next search marketing campaign? Look into MarketingSherpa's latest "Search Marketing Benchmark Guide" which analyzes search tools and how search platforms are using the tools to impact campaigns. The guide also covers search marketing tactics, trends... >>

BizReport | Search Marketing October 24, 2008

Click Forensics: Botnet click fraud on the increase

Botnets aren't slowing down. That is the indication from the latest Click Forensics report in which researchers found that click fraud by botnets increased 10% in Q3 2008. Currently, about 27% of click fraud is attributed to botnets.... >>

BizReport | Search Marketing September 29, 2008

Are you getting the most from retail search?

Online marketers know that search is a key component in any advertising campaign. However, although search isn't new it seems that marketers still aren't using search to the best advantage. According to a recent report from Compete Inc. and Google... >>

BizReport | Research archives August 27, 2008

Report: '08 ad outlook dims, search outlook brightens

There is good news and bad news for online marketers. The bad? Another analytics firm has lowered their online advertising expectations for the year. The good? The outlook for the immediate future, meaning 2009, is brightening. Today, Carat, lowered their... >>

BizReport | Search Marketing August 27, 2008

Google's search lead extends

Of the almost 12 billion searches performed by Americans in July, Google accounted for just over 7 billion, cementing their lead - if there was ever any doubt - in the search wars. According to comScore's monthly report, Google's search... >>

BizReport | Search Marketing August 25, 2008

Covario's new algorithm sheds light on paid versus organic search ads

Is your paid search campaign performing high without hurting your organic search campaign? Many marketers aren't sure but a new algorithm from Covario could help to determine how paid and organic search results are performing - or non-performing. ... >>

BizReport | Advertising archives August 22, 2008

Report: IP Blacklisting doesn't stop click fraud

Blacklisting may be a good solution when it comes to email marking but the same cannot be said for paid search or display ad campaigns. A new report indicates that IP blacklisting isn't a good solution for click fraud. ... >>

BizReport | Search Marketing August 21, 2008

AdBrite, Kenshoo Search pairing gives search marketers more options

Search marketers wanting a little bit more than simple keyword ads should take a look at the recent pairing of AdBrite's online advertising network to Kenshoo's Search platform. The duality of the pairing gives search marketers to add display ads... >>

BizReport | Search Marketing August 19, 2008

Study: Paid search benefits CPG brands

Paid search may not be the newest advertising area but it still has strength, especially in the Consumer Package Goods (CPG) segment. According to a recent study from Yahoo and MediaVest, paid search ads help to increase brand awareness and... >>

BizReport | Search Marketing August 14, 2008

Why SEO and PPC should have separate focus

As most marketers know, running different paid search campaigns to attract different demographics and geographies is standard practice; what many marketers don't realize is that paid search campaigns should also be changed for search engine optimization and pay per click... >>

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