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BizReport | Research archives July 28, 2009

Click fraud down 3%, click fraud up 1.2%, which number is right?

If you're confused about the latest click fraud reports, you're probably not alone. Last week Anchor Intelligence announced that, for Q2 2009, click fraud increased just over 1% to reach 22.9%. But, according to the latest ClickForensics numbers, click fraud... >>

BizReport | Research archives July 21, 2009

Study: Social networking is changing search

According to a recent study from OneUpWeb, social networks are changing how consumers interact with search. According to the report, consumers look at paid ads on social networks more quickly once they have arrived at the search results page.... >>

BizReport | Search Marketing July 17, 2009

Report: Search starting to rebound

If you're looking for good news from the marketing sector, Efficient Frontier has a bit. According to the company's US Search Engine Performance Report, based on Q2 numbers, search engine marketing is beginning to rebound from the bad economy. The... >>

BizReport | Advertising archives July 16, 2009

Burst Media, Anchor Intelligence partner against click fraud

A new partnership between two big names in the online marketplace should give both publishers and marketers a bit more peace of mind. This week Anchor Intelligence partnered with advertising representative Burst Media to fight click fraud. The partnership gives... >>

BizReport | Advertising archives July 09, 2009

Forecast: Online ad spend shows double-digit growth

Consumers may still be pinching pennies, but it appears that more marketers are turning to the Internet to reach them. According to a new quarterly forecast from Publicis ZenithOptimedia Group, online ad spending is expected to increase just over 10%... >>

BizReport | Search Marketing July 01, 2009

Catalyst: Googlers like Bing but won't remain loyal

When it comes to search, Google has long been the top dog. Enter Bing, the new search offering from Microsoft and buzz is that the engine is actually faring quite well against some stiff competition. However, is the launch buzz... >>

BizReport | Search Marketing June 22, 2009

Report: SEM still a high priority

Providers pay attention: search engine marketers want more bang for their buck in this economy. A new report from [x+1] finds that, although marketers continue to push dollars into the search field, many are unsatisfied with the results they are... >>

BizReport | Search Marketing June 17, 2009

Nielsen: Is it time to rethink search?

May search numbers are in and, while the numbers are much of the same, there is a new twist and it's called Bing. The question is, can Bing help to rethink and redefine search? Or is there no way for... >>

BizReport | Search Marketing June 12, 2009

AdWords suggests additional keywords to marketers

A new addition to the AdWords platform could help search marketers get more from their campaigns. Although similar to the old "Optimization" tab, Goggle has added an "Opportunities" tab.... >>

BizReport | Search Marketing June 10, 2009

Anchor Intelligence launches click fraud alerts

Afraid of click fraud? There is a new tool to help marketers better control monitor clicks. Anchor Intelligence has launched ClearMark Alerts as part of the ClearMark suite of tools; the platform works by emailing questionable traffic alerts to marketers.... >>

BizReport | Search Marketing June 09, 2009

Report: Churn may be spoiling local search

Local search may not hold the golden egg that marketers are in search of in these hard economic times. According to a new report from Borrell Associates, although local search is helping marketers in the short-term, in the long-term it... >>

BizReport | Search Marketing June 02, 2009

Heavy searchers aren't engine-loyal

When it comes to searching, not just any search engine will do. In fact, according to a recent report from Nielsen, many search engines will do. Sound wrong? It isn't. Nielsen researchers found that when it comes to heavy searchers,... >>

BizReport | Search Marketing May 29, 2009

Google tops search metrics, but maybe not consumer intent

The latest metrics in the land of search report very familiar rankings. Google continues to lead the pack, by a rather large margin, followed by MSN, Yahoo and Ask.com. But, is having the most searches enough now? One executive doesn't... >>

BizReport | Search Marketing May 26, 2009

Why brick-and-mortar websites aren't doing the job

In a recent study from Internet Engine, researchers found that ecommerce-only sites, such as Amazon.com, were out-performing brick-and-mortar store websites by a 3 to 1 margin. The study found that even manufacturers were better utilizing search marketing than retailers. Why?... >>

BizReport | Search Marketing May 13, 2009

Hitwise: Paid search sinks fast

Many online marketers are turning to paid search to help them through the recent economic downturn, but a new report from Hitwise may put a damper on that move. Researchers tracking paid search for the month leading up to May... >>

BizReport | Search Marketing May 13, 2009

IAB releases click measurement guidelines

After years of research and planning, the first click measurement guidelines have been release by the Interactive Advertising Bureau (IAB). Why create guidelines for click measurement?... >>

BizReport | Advertising archives May 12, 2009

iProspect: Search, display ads work closely together

New research shows search and display advertising happily co-existing and even goes so far as to suggest that search can be an alternative response mechanism for display advertising. ... >>

BizReport | Search Marketing May 12, 2009

Netbase launches semantic search platform

Basing a search campaign on more than keywords could spell the difference between average and top performing. A new platform from Netbase could help health advertisers better engage consumers because it bases search query results on the semantics of a... >>

BizReport | Search Marketing May 08, 2009

ClickForensics upgrades Click Fraud Fighter solution

With click fraud rising, many marketers are turning away from paid search in favor of other advertising categories. Still, search marketing is one of the best ways to reach consumers and increase traffic to ecommerce websites. ... >>

BizReport | Search Marketing April 28, 2009

NetElixir: Clicks throughs up though paid search is down

A new report from NetElixir finds that year over year paid search is down but search marketers may not be noticing. That is because click throughs are up for the same periods. Researchers found that compared with Q1 2008, the... >>

BizReport | Search Marketing April 27, 2009

Econsultancy: Marketers continue to invest in SEO

According to a report published earlier this month by Guava and Econsultancy, companies are continuing to invest in search engine optimization with over half expecting an increase in their budgets this year. ... >>

BizReport | Social Marketing April 27, 2009

Hitwise: Time spent with online retail decreasing

New research from Hitwise shows that consumers are logging on to be entertained and to socialize rather than to shop, illustrated by a drop in the amount of time spent with online retail and a rise in the amount of... >>

BizReport | Search Marketing April 23, 2009

Click Forensics: Q1 sees click fraud fall

There is good news and bad news for pay per click marketers and search consumers: the number of click fraud reports are down but click fraud is now beginning to morph. According to the latest research from Click Forensics, Q1... >>

BizReport | Search Marketing April 16, 2009

SearchIgnite: Paid search volatile in Q1

Along with the rest of the economy, including the stock market, paid search continues to have it's ups and down. According to the latest SearchIgnite research Q1 2009 was a very volatile quarter, which stabilized a little in March.... >>

BizReport | Search Marketing April 02, 2009

Yield Software launches automated suite for SEO/SEM

Online technology company Yield Software has launched a new suite of products for search engine marketing and optimization and is backing up the suite with a free 30 day trial for marketers. The suite, geared for small and medium sized... >>

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