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BizReport | Ecommerce archives July 26, 2010

WebVisible: Small biz reaping paid search rewards

The economy may still be in recovery according to US news outlets, but don't tell that to America's small business people. According to a recent WebVisible report not only are small businesses continuing to spend advertising dollars, they are also... >>

BizReport | Research archives July 23, 2010

Reports: Click fraud, captcha breakers threatening brands

There is no rest for the wicked in the online space. New research from Click Forensics and MessageLabs finds that fraudsters continue to work overtime to obtain consumers' private information from both paid search and email advertisers.... >>

BizReport | Research archives July 09, 2010

Anchor Intel: Attempted click fraud up 26%

Although invalid traffic showed a significant decrease from Q1 to Q2 2010, attempted click fraud remained basically unchanged from quarter to quarter. Which means PPC marketers need to remain guarded in their campaigning. Especially since, year over year, the attempted... >>

BizReport | Search Marketing June 08, 2010

New tool embeds keyword suggestions into website

Placing keyword suggestions on websites is now one step simpler. WordStream has released a keyword tool which allows website owners to create widgets which suggest keywords. The tool is free to use.... >>

BizReport | Advertising archives June 04, 2010

IAB study shows European online ad spend grew in 2009

More was spent on online advertising in Europe last year than in 2008, according to a new report from the Interactive Advertising Bureau Europe, and while growth was small it was the only advertising channel to witness any increase at... >>

BizReport | Ecommerce archives May 18, 2010

Report: Search paying off for retailers

Online retailers, chain stores and even catalog companies are quickly learning more of the benefits of search, at least according to a recent Internet Retailer report. Researchers polled more than 100 online-only retailers, stores and brands and found that 25%... >>

BizReport | Search Marketing April 20, 2010

Updated platform gives access to advanced SEO toolkit

Research is the key to every ad campaign. But some research is simpler to conduct than other forms of research. WordStream has updated their PPC and SEO platform to include custom keyword research, analytics and optimization tools which should help... >>

BizReport | Search Marketing April 14, 2010

eBay signs on for Anchor Intelligence's keyword bidding system

A new tool is out from Anchor Intelligence that should help third party sellers - those using platforms such as eBay - maximize their revenue. The platform gives merchants the ability to optimize the keywords to improve traffic and conversions.... >>

BizReport | Search Marketing April 09, 2010

Reports: Click Fraud continues to be a growing problem

Although the click fraud rate is up again for the online industry as a whole, for social networks, the rate is down. A new report from Click Forensics finds that the click fraud rate on social networks is just over... >>

BizReport | Search Marketing April 06, 2010

Search queries down but Bing heating up

When it comes to search, marketers know that consumers will return time and again to find information. But, surprisingly, search query volume decreased in February by about 6%. Most likely because February is the shortest month of the year, still... >>

BizReport | Advertising archives March 05, 2010

B2B marketers embracing interactive channels

It's not just B2C marketers that are increasing their interactive spend. Forrester predicts B2B companies will not only increase investment in interactive channels but shift their traditional marketing budgets online. ... >>

BizReport | Search Marketing February 19, 2010

Fortune 500 + Natural Search = SEO Fail

Despite the metrics and information available to optimize search engine optimization, Fortune 500 companies continue to struggle with the medium. According to the Conductor Research Q4 2009 report only about 25% of Fortune 500 keywords rank amongst the top 50... >>

BizReport | Advertising archives February 16, 2010

How to engage by mailing less

Catalogs are a marketing standby. But with postage costs increasing, many brands are cutting back. Here is how one menswear retailer cut back on catalog mailings but managed to increase savings.... >>

BizReport | Search Marketing February 10, 2010

Keyword bid optimization is next for Anchor Intelligence

Traffic quality solution provider Anchor Intelligence is set to launch a new phase in optimization: the keyword optimization system. Called ClearMark for Keywords, the platform allows online marketers to optimize keyword bids according to revenue estimates.... >>

BizReport | Search Marketing February 04, 2010

Yield Software launches new tools

Two news tools released this week by Yield Software could help search marketers better develop and optimize campaigns. Yield Software is a next generation marketing tech firm; the new Yield Web Marketing Suite includes a free SEO analysis unit as... >>

BizReport | Search Marketing December 10, 2009

Need better Yahoo! TQ scores? Click Forensics may have your answer

Advertisers want information, not just ad placement. It isn't a new trend in the online advertising space but it is a trend that more ad networks and publishers are working to improve. Good quality traffic scores mean publishers/networks can charge... >>

BizReport | Ecommerce archives November 23, 2009

Internet Marketing 101: The difference between quality traffic and conversions

Whether you're a complete e-business newbie or you're trying to improve sales and profitability after a year or so, you may be mistaking a good-seeming metric for something else. Namely, the traffic metric. Marketers new and old continue to be... >>

BizReport | Search Marketing October 22, 2009

ClickForensics: 42% of click fraud traffic from botnets

The numbers just keep growing. According to the latest intelligence from metrics firm ClickForensics, click fraud traffic from botnets has increased again, this quarter to account for 42.6% of fraudulent traffic. In the past, click fraud traffic has stayed around... >>

BizReport | Search Marketing October 20, 2009

Yahoo says goodbye Search Submit

Get ready for a change, marketers. Yahoo has confirmed that it will end the paid inclusion platform by the end of 2009 in an effort to focus more on display ads, mobile ads and increasing content. Both the Search Submit... >>

BizReport | Search Marketing October 07, 2009

New study links search and social

Correlations have been made between display and search marketing as well as between display and social marketing. But a new report from GroupM Search and comScore shows a link between search and social marketing efforts. Researchers found that searchers engaged... >>

BizReport | Search Marketing September 28, 2009

Do you know the value of non-clicks?

When it comes to marketing lately, everyone seems to be focused on click value. How long between a click and a purchase? What exactly does that click mean? But, according to some research, there is potentially more value in a... >>

BizReport | Search Marketing September 28, 2009

Forecast: Holiday paid search spend may reap more rewards

When it comes to the holiday spend, everyone wants a crystal ball to see what will and won't happen. Although crystal balls aren't available, one revised forecast indicates that the upcoming holiday season may not be as bleak as some... >>

BizReport | Advertising archives September 24, 2009

Why you should consider a multi-platform approach

Search marketing produces high click through. Rich media delivers deeper engagement. Social marketing offers communication. When it comes to online marketing there are a plethora of options for reaching consumers, engaging them and creating conversions. But, using only one marketing... >>

BizReport | Advertising archives August 05, 2009

eZanga marries SEM with display

A new suite of tools from search engine and online ad company eZanga will marry search engine marketing with online display advertising. The platform gives marketers the ability to lauch online display ads while targeting specific audience bases.... >>

BizReport | Search Marketing August 03, 2009

Chitika: Bing outperforms Google?

It may be too early to make a definitive statement at this point, but new research from search advertising network Chitika indicates that Bing's search platform may be outperforming Google's. According to the research, consumers who land on sites as... >>

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