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BizReport | Search Marketing July 05, 2012

Covario: Q2 search spend up 17%

New data from Covario shows a 17% increase in search spending (Year over Year); the search spend was up 5% over Q1 2012 numbers. Although the increases are strong, one analyst says overall search is down compared to quarters 3... >>

BizReport | Mobile Marketing June 29, 2012

IgnitionOne reveals growth of mobile search spending

Spending on mobile search has increased significantly in Q2 2012, as have impressions and clicks, according to a new report from digital marketing solutions firm IgnitionOne. ... >>

BizReport | Search Marketing June 29, 2012

Partnership connects search to in-store purchasing

We all know paid and organic search can influence purchases online, but what is the direct connection between paid search and in-store sales? A new partnership between RevTrax and Marin Software is figuring that out. Using RevTrax, merchants can now... >>

BizReport | Search Marketing May 30, 2012

iProspect makes search audits accessible for SMBs

A new service from iProspect may help small and mid-size businesses compete for the search space more proficiently. Called Paid Search Audit service, the platform analyzes paid search campaigns and offers insight to businesses.... >>

BizReport | Search Marketing May 24, 2012

How search increased revenue for one SMB

Small businesses are always looking for the best way to increase revenue without increasing already tight ad budgets. For one small business the key was a combination of search and social advertising. ... >>

BizReport | Search Marketing April 11, 2012

Covario: Search spend up 22% for Q1 2012

Search volumes continue to rise and that is pushing more dollars into the search realm finds a new report from Covario. According to data from Q1 2012, global paid search spending is up 22% (Year over Year) although CPCs are... >>

BizReport | Search Marketing March 27, 2012

Mobile search ad CTRs way higher than desktop

As mobile use becomes more commonplace marketers have been urged to ensure their websites are optimized for mobile Internet users. A new report from Marin Software suggests that marketers also need to optimize their search marketing for mobile users. ... >>

BizReport | Search Marketing January 16, 2012

Mobile search CTRs double

New research from Marin Software reveals that click-through rates of search ads served on tablets was significantly higher than those served on desktop computers demonstrating the need for companies to optimize websites for mobile devices.... >>

BizReport | Social Marketing January 09, 2012

Research: SMB social media use set to explode

The amount small and medium-sized businesses spend on social media is set to almost double this year, according to a new study released by market research firm Borrell Associates, catching up with paid search.... >>

BizReport | Search Marketing December 13, 2011

Study: Search driving sales in-store as well as online

It is a given that paid search campaigns boost traffic and sales for online merchants. But what is the take-away from a paid search campaign for a brick-and-mortar store? Also sales, finds new research from Yahoo and RevTrax, and as... >>

BizReport | Search Marketing December 05, 2011

Top 3 reasons PPC ads can be more effective

With the holiday season in full swing it may be too late to change video ads or some display ads, but paid search? Simple tweaks and changes can be launched within minutes and may improve how consumers find and buy... >>

BizReport | Search Marketing October 17, 2011

Study: Searchers want answers to educate, inspire

When a consumer conducts an online search, he or she simply wants answers. Correct? Yes. And no. New research out from Latitude and About.com finds that, yes, they want answers but they want specific types of answers - and the... >>

BizReport | Search Marketing August 08, 2011

New WordStream tool to map keywords for performance

Do you wonder, even if you're getting clicks, how your keywords are actually performing? Many search marketers do and a new tool from WordStream may help in that analysis. Released today, the AdWords Performance Grader analyzes keywords to help marketers... >>

BizReport | Search Marketing July 28, 2011

SEOmoz updates simplify link finding

The content within your website will engage consumers, but the links leading to your website content are key to getting those consumers onto the site in the first place. It's one of the first rules of search engine optimization -... >>

BizReport | Search Marketing July 22, 2011

Reports: How search remains relevant

The numbers haven't changed much over the past few years: Google remains a front runner in the search wars. But as the Internet matures, consumers are using search differently. Primarily they are looking for specific, branded items. Those changes in... >>

BizReport | Social Marketing July 05, 2011

SMBs say social media more effective than paid search

Social media is becoming an increasingly important marketing tool for local businesses, found a recent survey by small business social marketing platform Roost, thanks to its low cost and fun factor.... >>

BizReport | Search Marketing June 08, 2011

Optify release enhances SEO, keyword options

Don't write off search marketing because of difficult keyword buys or because of the hype around video or rich media. Optify has released a new keyword feature which is said to give marketers advanced keyword options for SEO purposes. With... >>

BizReport | Search Marketing January 17, 2011

Report: Bing bumps up in December

The December numbers are in and it appears that Microsoft's Bing search engine was once again a hit with consumers. While Google remains firmly atop the search engine heap, for the second month, Experian Hitwise is reporting an increase in... >>

BizReport | Search Marketing December 27, 2010

Hitwise, AdGooroo to partner for search data

Two analytics firms are joining up to deliver competitive intelligence. Experian Hitwise and AdGooroo have agreed to join forces to provide customized intelligence to advertisers and agencies in the search marketing space.... >>

BizReport | Search Marketing November 26, 2010

Survey: In 2011 search advertising is all about social

A new survey from digital agency Covario shows the integration of search with social media to be the number one priority among U.S. advertisers in the coming year. So, if you think that 2011 is to be the year of... >>

BizReport | Advertising archives November 15, 2010

iProspect: The right ad combination will increase results

It is understood that online ads work together to increase engagement and purchase intent, but many brands are still struggling to find the right combination. A new report from iProspect and comScore may be the answer these brands need. From... >>

BizReport | Search Marketing October 06, 2010

How CPG brands are leading in paid search

Did you know that the top Consumer Packaged Goods (CPG) advertisers have a lot in common in the search realm? Not only that, but a new report showcases some of their top tactics, giving smaller brands an idea of what... >>

BizReport | Search Marketing October 05, 2010

Performics: Searchers will try, try again

If a consumer queries a search engine and doesn't find a desired result, they'll give up, right? Wrong. According to a new study consumers will try, try again either by changing the query, changing search engines or by clicking into... >>

BizReport | Search Marketing September 28, 2010

Top 3 search tips for 2010 holidays

Are you already looking into your marketing crystal ball, trying to deduce what will and won't work this holiday season? If so, you're on the right track. Not because of the crystal ball but because you're already thinking about the... >>

BizReport | Search Marketing September 23, 2010

Adchemy, Accenture partner for category relevance in search

A new application from digital marketing platform Adchemy may give paid search advertisers more relevance within their campaigns. Called Adchemy WordMap, the new release gives search marketers the ability to tailor messages according to the interpretation of the search query.... >>

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