BizReport : Tags : Tag Results

Tag Results

Search this site:

192 Tag Results

Pagination: 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8

25 result(s) displayed (1 - 25):

BizReport | Search Marketing April 01, 2013

Paid search up 33%, researchers say

Paid search may not be as sexy as social media or as entertaining as video but a large number of advertisers continue to invest in the option. According to new data out from Covario global paid search spending increased 33%... >>

BizReport | Search Marketing March 01, 2013

UK's most-visible paid search ad brands revealed

New research from search and social analytics software firm, Searchmetrics, reveals the websites most likely to be seen in paid search ads on Google UK, with Amazon.co.uk the most visible by a long shot. ... >>

BizReport | Search Marketing February 13, 2013

UK advertisers increased mobile paid-search budgets 94% in 2012

As paid-search clicks on mobile increased in the UK during 2012 so advertisers increased their mobile paid-search budgets, according to Marin Software's Mobile Advertising Around the Globe Report.... >>

BizReport | Search Marketing December 19, 2012

Device segmentation key to paid search advertising success

Online retailers in the UK spent 20% more on paid search advertising year-on-year during the 2012 holiday season, according to new research released by Kenshoo, with mobile accounting for almost a third of all paid search ad clicks. ... >>

BizReport | Search Marketing October 31, 2012

Search Report: Click traffic up 27% YoY

Search marketing may not make as many headlines as mobile or ecommerce as it did a few years ago, but according to one report paid search still holds benefits for marketers - specifically engagement. According to new data from The... >>

BizReport | Search Marketing October 30, 2012

Study: Local searchers may surprise

A new study out from YP and Street Fight finds about one-quarter of local searches are performed by 'avid local searchers' and that they're searching across devices for local businesses and information. ... >>

BizReport | Search Marketing October 22, 2012

Microsoft: Adchemy integration increases relevance for Bing searchers

One year after Microsoft tapped Adchemy for their Bing search engine, the software giant reports search users are seeing more relevant query results, which is helping advertisers increase engagement. Through the partnership Adchemy and Microsoft create IntentMaps, focusing on the... >>

BizReport | Ecommerce September 17, 2012

Marin, Mercent partner for improved ecommerce capabilities

A new partnership between Marin Software and Mercent should help online retailers better perform by linking paid search with seasonal inventory. Here's how:... >>

BizReport | Search Marketing July 17, 2012

WordStream: Paid Search Ad Clicks Exceed Clicks on Free Organic Listings for Commercial Keywords

What impact do all the bigger and more engaging sponsored ad formats have on the average Google searcher? A new study by search engine marketing software firm WordStream reveals some interesting insights into PPC vs. organic clicks for high commercial... >>

BizReport | Search Marketing July 05, 2012

Covario: Q2 search spend up 17%

New data from Covario shows a 17% increase in search spending (Year over Year); the search spend was up 5% over Q1 2012 numbers. Although the increases are strong, one analyst says overall search is down compared to quarters 3... >>

BizReport | Mobile Marketing June 29, 2012

IgnitionOne reveals growth of mobile search spending

Spending on mobile search has increased significantly in Q2 2012, as have impressions and clicks, according to a new report from digital marketing solutions firm IgnitionOne. ... >>

BizReport | Search Marketing June 29, 2012

Partnership connects search to in-store purchasing

We all know paid and organic search can influence purchases online, but what is the direct connection between paid search and in-store sales? A new partnership between RevTrax and Marin Software is figuring that out. Using RevTrax, merchants can now... >>

BizReport | Search Marketing May 30, 2012

iProspect makes search audits accessible for SMBs

A new service from iProspect may help small and mid-size businesses compete for the search space more proficiently. Called Paid Search Audit service, the platform analyzes paid search campaigns and offers insight to businesses.... >>

BizReport | Search Marketing May 24, 2012

How search increased revenue for one SMB

Small businesses are always looking for the best way to increase revenue without increasing already tight ad budgets. For one small business the key was a combination of search and social advertising. ... >>

BizReport | Search Marketing April 11, 2012

Covario: Search spend up 22% for Q1 2012

Search volumes continue to rise and that is pushing more dollars into the search realm finds a new report from Covario. According to data from Q1 2012, global paid search spending is up 22% (Year over Year) although CPCs are... >>

BizReport | Search Marketing March 27, 2012

Mobile search ad CTRs way higher than desktop

As mobile use becomes more commonplace marketers have been urged to ensure their websites are optimized for mobile Internet users. A new report from Marin Software suggests that marketers also need to optimize their search marketing for mobile users. ... >>

BizReport | Search Marketing January 16, 2012

Mobile search CTRs double

New research from Marin Software reveals that click-through rates of search ads served on tablets was significantly higher than those served on desktop computers demonstrating the need for companies to optimize websites for mobile devices.... >>

BizReport | Social Marketing January 09, 2012

Research: SMB social media use set to explode

The amount small and medium-sized businesses spend on social media is set to almost double this year, according to a new study released by market research firm Borrell Associates, catching up with paid search.... >>

BizReport | Search Marketing December 13, 2011

Study: Search driving sales in-store as well as online

It is a given that paid search campaigns boost traffic and sales for online merchants. But what is the take-away from a paid search campaign for a brick-and-mortar store? Also sales, finds new research from Yahoo and RevTrax, and as... >>

BizReport | Search Marketing December 05, 2011

Top 3 reasons PPC ads can be more effective

With the holiday season in full swing it may be too late to change video ads or some display ads, but paid search? Simple tweaks and changes can be launched within minutes and may improve how consumers find and buy... >>

BizReport | Search Marketing October 17, 2011

Study: Searchers want answers to educate, inspire

When a consumer conducts an online search, he or she simply wants answers. Correct? Yes. And no. New research out from Latitude and About.com finds that, yes, they want answers but they want specific types of answers - and the... >>

BizReport | Search Marketing August 08, 2011

New WordStream tool to map keywords for performance

Do you wonder, even if you're getting clicks, how your keywords are actually performing? Many search marketers do and a new tool from WordStream may help in that analysis. Released today, the AdWords Performance Grader analyzes keywords to help marketers... >>

BizReport | Search Marketing July 28, 2011

SEOmoz updates simplify link finding

The content within your website will engage consumers, but the links leading to your website content are key to getting those consumers onto the site in the first place. It's one of the first rules of search engine optimization -... >>

BizReport | Search Marketing July 22, 2011

Reports: How search remains relevant

The numbers haven't changed much over the past few years: Google remains a front runner in the search wars. But as the Internet matures, consumers are using search differently. Primarily they are looking for specific, branded items. Those changes in... >>

BizReport | Social Marketing July 05, 2011

SMBs say social media more effective than paid search

Social media is becoming an increasingly important marketing tool for local businesses, found a recent survey by small business social marketing platform Roost, thanks to its low cost and fun factor.... >>

Pagination: 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8