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BizReport | Search Marketing July 17, 2013

Ad clicks in mobile search incremental to organic

Should businesses that rank highly in mobile search results bother running ads in AdWords? Absolutely, says Google, following the release of findings from a recent incremental ad click report. ... >>

BizReport | Search Marketing July 16, 2013

New: List of top Product Listing Ad advertisers on Google

Who are the top 20 advertisers using Google's Product Listing Ads (PLAs)? AdGooroo has released a list of the Top 20 Google PLA advertisers by impression, a list on which Walmart sits at the top but Amazon is way down.... >>

BizReport | Search Marketing December 19, 2012

Device segmentation key to paid search advertising success

Online retailers in the UK spent 20% more on paid search advertising year-on-year during the 2012 holiday season, according to new research released by Kenshoo, with mobile accounting for almost a third of all paid search ad clicks. ... >>

BizReport | Advertising November 28, 2012

Report: Retailer spending up over Thanksgiving weekend

It wasn't just shopper spending more over the Thanksgiving weekend. According to new data from Marin Software retailers upped their ad spending over the holiday weekend, hoping to draw more shoppers online and in-store. ... >>

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