Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Tags : Tag Results
Tag Results
208 Tag Results
Pagination: 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9
25 result(s) displayed (1 - 25):
BizReport | Advertising archives June 12, 2017
Study finds half of execs believe ecommerce disruptive
There is no denying that more consumers are buying online - or at least researching products, brands, and services online - and according to about half of marketers and retail executives surveyed believe ecommerce is 'disruptive or hugely disruptive' to... >>
BizReport | Search Marketing April 12, 2016
Report: US paid search spend down YoY
For the first time in six years, the paid search spend in the US has decreased. That according to new data out today from IgnitionOne. Their research shows that Q1 2016 paid search spend was down 5% YoY. Researchers blame... >>
BizReport | Advertising archives October 19, 2015
Kenshoo reveals impact of mobile on social and paid search ads
A key driver of growth in social and search advertising is mobile, according to new figures released by Kenshoo. ... >>
BizReport | Search Marketing July 07, 2015
Study: Ebay, Amazon the most visible search advertisers
It should come as no surprise that two internet giants are leading the way in search visibility, but it may surprise you that they're leading in different areas. According to new data released by Searchmetrics online auction site Ebay is... >>
BizReport | Search Marketing September 04, 2014
Organic search trumps non-organic for driving website traffic
Organic search trumps non-organic search channels when it comes to driving traffic to business websites, according to recent research by content marketing firm BrightEdge. ... >>
BizReport | Search Marketing July 15, 2014
Covario: Search spend up in Q1, Q2
For the first half of the year, search marketing is doing very well - with mobile search spending leading the way. According to Covario's new Global Paid Search Spend Analysis the Q2 search spend increased just over 21%; the Q1... >>
BizReport | Search Marketing June 09, 2014
eBay research suggests search ads have 'no measurable benefit'
Researchers at eBay claim that brand keyword ads in search engines have little benefit to advertisers in the short-term, calling into question the millions of dollars invested. ... >>
BizReport | Search Marketing April 22, 2014
Kenshoo: Paid search continues double-digit yearly growth
While paid search continues to account for the lion's share of digital marketing investment, Kenshoo's latest quarterly study shows how social ad spending is increasing at a faster rate year-on-year.... >>
BizReport | Search Marketing January 17, 2014
Covario: Search strong for 2013
On a global scale, businesses are still turning to search for customer engagement. That according to new data out from Covario which indicates retail, consumer electronics and global technology search spending increased 13% from Q3 to Q4 2013 and 7%... >>
BizReport | Search Marketing December 10, 2013
Adchemy release pulls keywords from branded content
This week, Adchemy pushes a new product out to the marketing public, powering daily reports, intuitive campaign controls and budget management features. Perhaps the most interesting piece of the new release, though, is that with it brands can build keyword... >>
BizReport | Mobile Marketing December 03, 2013
Thanksgiving/Black Friday paid search data suggests mobile revolution
Thanksgiving and Black Friday data is starting to filter through and key findings from Kenshoo's analysis of retail paid search reveals big increases in click volume and retailer spend. ... >>
BizReport | Mobile Marketing September 16, 2013
Why real estate brands should focus on mobile
In the real estate game, location trumps everything. And according one new report, mobile may be the most important location of all. New data out from The Search Agency indicates mobile is becoming a hot property for real estate agents... >>
BizReport | Search Marketing August 28, 2013
MarketLive: Paid search supplanting organic?
Everything is constant, even change. That could be the biggest takeaway from new data out from MarketLive which shows and interesting shift in the search space: paid search results are beginning to push past organic search results.... >>
BizReport | Search Marketing July 15, 2013
Study: Brand keywords for paid search ads 'ineffective'
Recent research reveals that brands buying search ads with their own brand name as a keyword are wasting money selling to people they don't need to sell to. ... >>
BizReport | Search Marketing July 10, 2013
Covario: Mobile pushing search, overall spend up 22%
New data out from Covario shows just how mobile is beginning to impact the overall search category. According to Covario's report mobile search now represents 16% of the global paid search spend (Q2 2013), with 40% of the spend focused... >>
BizReport | Search Marketing June 26, 2013
FTC tells search engines to better distinguish paid from organic results
Have search engines been doing enough to distinguish clearly between organic search results, paid search results and ads? Not according to the Federal Trade Commission, who this week notified several search engines that they need to do better.... >>
BizReport | Search Marketing April 01, 2013
Paid search up 33%, researchers say
Paid search may not be as sexy as social media or as entertaining as video but a large number of advertisers continue to invest in the option. According to new data out from Covario global paid search spending increased 33%... >>
BizReport | Search Marketing March 01, 2013
UK's most-visible paid search ad brands revealed
New research from search and social analytics software firm, Searchmetrics, reveals the websites most likely to be seen in paid search ads on Google UK, with Amazon.co.uk the most visible by a long shot. ... >>
BizReport | Search Marketing February 13, 2013
UK advertisers increased mobile paid-search budgets 94% in 2012
As paid-search clicks on mobile increased in the UK during 2012 so advertisers increased their mobile paid-search budgets, according to Marin Software's Mobile Advertising Around the Globe Report.... >>
BizReport | Search Marketing December 19, 2012
Device segmentation key to paid search advertising success
Online retailers in the UK spent 20% more on paid search advertising year-on-year during the 2012 holiday season, according to new research released by Kenshoo, with mobile accounting for almost a third of all paid search ad clicks. ... >>
BizReport | Search Marketing October 31, 2012
Search Report: Click traffic up 27% YoY
Search marketing may not make as many headlines as mobile or ecommerce as it did a few years ago, but according to one report paid search still holds benefits for marketers - specifically engagement. According to new data from The... >>
BizReport | Search Marketing October 30, 2012
Study: Local searchers may surprise
A new study out from YP and Street Fight finds about one-quarter of local searches are performed by 'avid local searchers' and that they're searching across devices for local businesses and information. ... >>
BizReport | Search Marketing October 22, 2012
Microsoft: Adchemy integration increases relevance for Bing searchers
One year after Microsoft tapped Adchemy for their Bing search engine, the software giant reports search users are seeing more relevant query results, which is helping advertisers increase engagement. Through the partnership Adchemy and Microsoft create IntentMaps, focusing on the... >>
BizReport | Ecommerce archives September 17, 2012
Marin, Mercent partner for improved ecommerce capabilities
A new partnership between Marin Software and Mercent should help online retailers better perform by linking paid search with seasonal inventory. Here's how:... >>
BizReport | Search Marketing July 17, 2012
WordStream: Paid Search Ad Clicks Exceed Clicks on Free Organic Listings for Commercial Keywords
What impact do all the bigger and more engaging sponsored ad formats have on the average Google searcher? A new study by search engine marketing software firm WordStream reveals some interesting insights into PPC vs. organic clicks for high commercial... >>
Latest Headlines
- Top 3 tips to use performance data to improve campaign optimization
- Top tips for brands 'going wide' with email
- Deloitte: Retail, tech to break out in 2021
- Report: 11 billion hours spent on mobile
- Despite shipping delays, shoppers happy with 2020 holiday season
- Expert: How to improve email connection with shoppers
- 4 Data trends to watch in 2021
- How to expand into Latin American markets