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BizReport | Social Marketing May 10, 2018

Expert: Facebook isn't free

Recently, Facebook announced plans to explore a paid subscription model for the social network. By paying for use of the giant, consumers could avoid the sometimes ad-heavy newsfeed, going straight to content from friends, family, and other content they've 'liked'... >>

BizReport | Blogs & Content archives May 31, 2016

Consumers: There is a time, place for paid content

It used to be that advertorial content was frowned upon, but one new report indicates that time may have passed. According to a recent Harris Poll, more than half of Americans say there is a time and place for paid... >>

BizReport | Advertising archives January 03, 2011

Forecast: 10% growth in online ad revenue this year

2011 is here and it looks to be a decent year for online marketers. According to S&P Equity Research, online ad revenue will increase by about 10% this year, that should push ad revenue to just over $28 billion in... >>

BizReport | Blogs & Content archives July 07, 2010

Is Gannett's paywall test the answer for newspaper revenue problems?

Over the holiday weekend, newspaper company Gannett tested a paywall on three local newspapers. People logging on to The Greenville (South Carolina) News, The Spectrum (St. George, Utah) and The Tallahassee Democrat were presented with a new $9.95 monthly subscription... >>

BizReport | Blogs & Content archives February 01, 2010

Harris Poll: Only 2 in 5 reading newspapers

It is no secret that offline readership for newspapers continues to drop, but several studies have shown much of the readership has simply switched to online formats. Not so according to a recent Harris Poll. In it researchers state that... >>

BizReport | Blogs & Content archives January 06, 2010

Platform offers marketing plans for content delivery

The key to engagement is content, which is why many marketers and even publishers are becoming involved in content delivery options. A revamp by content delivery solution Aflexi could help publishers and advertisers by helping to deliver marketing plans to... >>

BizReport | Research archives November 17, 2009

Forrester: 80% of Americans unwilling to pay for online content

Oh dear. Forrester has bad news for those who are considering charging consumers for access to online newspapers, magazines and articles. It appears that most people in the U.S. just aren't prepared to part with cash for content. ... >>

BizReport | Blogs & Content archives September 01, 2009

Are Daddy-Bloggers the next big thing?

Mommy bloggers? Old school. It appears that Daddy bloggers are the next big thing for marketers. At least according to a report from the New York Times. The report notes that, although mommy blogs are still a hot commodity, some... >>

BizReport | Blogs & Content archives April 16, 2009

Proposed platform could charge consumers for content

A new platform could be a boon for publisher websites but consumers may balk at the idea. Media executives Steven Brill (American Lawyer Magazine), L. Gordon Crovitz (former The Wall Street Journal publisher) and Leo Hindery, Jr. (InterMedia Partners) have... >>