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BizReport | Advertising March 20, 2013
TV advertising biggest driver of brand conversations, on- and offline
While marketers focus on social and mobile marketing, new research has shown that it is television advertising that generates prolonged word-of-mouth and drives the most significant web traffic. ... >>
BizReport | Social Marketing January 17, 2013
Might General Motors take Facebook for another spin?
General Motors may be making a u-turn on their 2012 decision to stop paid advertising on Facebook.... >>
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