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BizReport | Ecommerce December 18, 2017

Vicarious viewing pushes up popularity of unboxing videos

Lewis Hilsenteger earns a lot of money spending a lot of time opening boxes for his 10 million-strong YouTube subscriber base. Six-year-old Ryan has earned $11 million this year opening toys. Such unboxing videos are a huge category in online... >>

BizReport | Ecommerce June 16, 2017

Online shoppers willing to pay extra for non-branded, discreet packaging

New research from Shorr Packaging reveals that around one-third of consumers in the U.S. have been the victim of package theft and most believe it is the retailers who are not doing enough to prevent it. ... >>

BizReport | Ecommerce February 25, 2016

Is your packaging worthy of an "unboxing" share?

Delighting your customers with custom packaging not only gives a good first impression, but can lead to social sharing in the form of "unboxing" content, according to Shorr Packaging. ... >>

BizReport | Ecommerce October 15, 2015

Consumers want more product information on in-store packaging

It would appear that there is not enough product information on packaging to enable consumers to make purchase decisions in-store, according to a new study commissioned by Digimarc and conducted online this month by Harris Poll.... >>

BizReport | Ecommerce June 24, 2015

Branded or gift-like packaging drives social media photo and video sharing

More than half of consumers are using social media to find videos or photos of a product they are considering buying. And, once seen, those videos and photos can be very persuasive, according to new research from Dotcom Distribution, particularly... >>

BizReport | Mobile Marketing January 25, 2013

McDonald's communicates nutritional info on packaging with QR Codes

Starting this month in the U.S, fast food giant McDonald's will roll out new packaging featuring QR Codes that convey nutritional information to enable customers to make better, more informed, menu choices. ... >>

BizReport | Mobile Marketing March 12, 2012

Taco Bell uses QR codes, AR in new product launch

Packaging for Taco Bell's most innovative product in the chain's history will feature a QR code and augmented reality in one of the company's largest marketing pushes. ... >>

BizReport | Mobile Marketing October 18, 2010

Huge rise in mobile barcode scanning

Several big brands have already dipped their toes into the mobile barcode scene, but more will surely follow after the news that more barcode scanning took place in July this year than in the whole of 2009.... >>

BizReport | Ecommerce November 06, 2008

Is your packaging done for your convenience or your customer's?

Is your packaging done for speed and convenience or for the benefit of your customer? Injuries and frustration abound in their eagerness to get into their parcels, but Amazon is making moves to make sure their customers don't suffer "wrap... >>

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