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BizReport | Advertising archives September 19, 2019

Global OOH spending sees strongest growth in a decade

More ad dollars are going to out-of-home spending. That's the word from PQ Media's latest Global Out-of-Home Media Forecast 2019. According to their data 2018 say an increase in spending of just over 7%; the strongest growth the sector has... >>

BizReport | Advertising archives April 19, 2017

Expert: Top tips for a strong outdoor ad strategy

Experiential marketing is critical for maximum brand exposure. The top three reasons experiential marketing is needed for optimum brand exposure include: promoting engagement, creating interactive experiences, and reaching audiences on a grassroots level. ... >>

BizReport | Advertising archives April 17, 2017

Expert: Why brands need experiential campaigns now

With marketers expected to outspend IT departments on technology in 2017, marketers should seek ways to harness digital technology and mobile devices to create memorable, audience-driven experiences with experiential marketing techniques. ... >>

BizReport | Advertising archives September 04, 2012

OOH advertising reaches $3.5b through Q2 2012

Out of Home (OOH) advertising spending continues to increase according to numbers from the Outdoor Advertising Association of America. Their latest numbers have the OOH spend at $3.5 billion through Q1 and Q2 of 2012, with Q2 increasing just over... >>