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BizReport | Search Marketing November 06, 2008

Large firms woefully behind in SEO

Fortune 500 companies are doing "an extraordinarily poor job" positioning their important keywords in organic listings on major search engines, concludes a recent report from search/analytics agency Conductor.... >>

BizReport | Search Marketing August 25, 2008

Covario's new algorithm sheds light on paid versus organic search ads

Is your paid search campaign performing high without hurting your organic search campaign? Many marketers aren't sure but a new algorithm from Covario could help to determine how paid and organic search results are performing - or non-performing. ... >>

BizReport | Search Marketing December 13, 2007

Top spots key to brand advertising

Until now, the effect of having your brand appear in the number one spot on Google has always been assumed to be a positive one. Kelowna-based Enquiro Research recent conducted a Google-commissioned study that supports that assumption.... >>

BizReport | Search Marketing December 07, 2007

Search tools could help marketers with campaign performance

Once a marketer has purchased paid search terms, their job is only beginning. A pair of new tools from Hitwise could make the job of the search marketer simpler, though, by offering more in-depth analysis of search campaigns. ... >>

BizReport | Research archives June 12, 2007

McAfee declares 4% of search results "risky"

A new study from a virus protection firm indicates that online marketers need to be more careful than ever about how secure their websites are. According to McAfee, roughly 4% of search results include a dangerous website. ... >>

BizReport | Search Marketing May 17, 2007

How social media can help organic search results

Creating interesting content and dispersing SEO keywords through marketing content pages are the first steps in increasing organic search results. No one is disputing that fact, but simply creating good content alone will not create the kind of search traffic... >>

BizReport | Search Marketing March 05, 2007

Ogilvy Group buys GSI to improve search

[email protected], the digital and direct marketing sector of the Ogilvy Group, is moving farther into the search realm. The group has purchased Global Strategies International (GSI), a search marketing firm.... >>

BizReport | Search Marketing November 02, 2006 Replacing MSN and Google

Search portal Lycos has asked to replace MSN and Google as the organic search and paid listings provider on the portal’s sites. MSN Windows Live had provided all of the natural results while Google provided the paid search results.... >>

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