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BizReport | Search Marketing August 28, 2013

MarketLive: Paid search supplanting organic?

Everything is constant, even change. That could be the biggest takeaway from new data out from MarketLive which shows and interesting shift in the search space: paid search results are beginning to push past organic search results.... >>

BizReport | Search Marketing June 26, 2013

FTC tells search engines to better distinguish paid from organic results

Have search engines been doing enough to distinguish clearly between organic search results, paid search results and ads? Not according to the Federal Trade Commission, who this week notified several search engines that they need to do better.... >>

BizReport | Research November 13, 2012

Study: What Google's 'not provided' means for brands

Just over a year ago Google changed how it identified and reported search traffic to begin using Secure Sockets Layer (SSL) to better identify traffic to websites. This enhancement was supposed to protect consumer identities. This, of course, has made... >>

BizReport | Search Marketing July 17, 2012

WordStream: Paid Search Ad Clicks Exceed Clicks on Free Organic Listings for Commercial Keywords

What impact do all the bigger and more engaging sponsored ad formats have on the average Google searcher? A new study by search engine marketing software firm WordStream reveals some interesting insights into PPC vs. organic clicks for high commercial... >>

BizReport | Search Marketing April 11, 2012

Covario: Search spend up 22% for Q1 2012

Search volumes continue to rise and that is pushing more dollars into the search realm finds a new report from Covario. According to data from Q1 2012, global paid search spending is up 22% (Year over Year) although CPCs are... >>

BizReport | Search Marketing July 28, 2011

SEOmoz updates simplify link finding

The content within your website will engage consumers, but the links leading to your website content are key to getting those consumers onto the site in the first place. It's one of the first rules of search engine optimization -... >>

BizReport | Search Marketing June 08, 2011

Optify release enhances SEO, keyword options

Don't write off search marketing because of difficult keyword buys or because of the hype around video or rich media. Optify has released a new keyword feature which is said to give marketers advanced keyword options for SEO purposes. With... >>

BizReport | Search Marketing April 13, 2011

Is Google's Panda update harming your bottom line?

Just a few weeks ago, Google updated their algorithm to better protect businesses from Black Hat SEM practices. The plan was to block these bad results from appearing on users' search query returns, but there is some collateral damage being... >>

BizReport | Search Marketing January 17, 2011

Report: Bing bumps up in December

The December numbers are in and it appears that Microsoft's Bing search engine was once again a hit with consumers. While Google remains firmly atop the search engine heap, for the second month, Experian Hitwise is reporting an increase in... >>

BizReport | Advertising November 15, 2010

iProspect: The right ad combination will increase results

It is understood that online ads work together to increase engagement and purchase intent, but many brands are still struggling to find the right combination. A new report from iProspect and comScore may be the answer these brands need. From... >>

BizReport | Search Marketing October 06, 2010

How CPG brands are leading in paid search

Did you know that the top Consumer Packaged Goods (CPG) advertisers have a lot in common in the search realm? Not only that, but a new report showcases some of their top tactics, giving smaller brands an idea of what... >>

BizReport | Search Marketing October 05, 2010

Performics: Searchers will try, try again

If a consumer queries a search engine and doesn't find a desired result, they'll give up, right? Wrong. According to a new study consumers will try, try again either by changing the query, changing search engines or by clicking into... >>

BizReport | Search Marketing June 15, 2010

Searchlight SEO launches, helps manage organic search

After several months of private testing, Conductor is launching Searchlight for public consumption. The search engine optimization platform is said to help brands manage natural search rankings by analyzing areas in which the company's search offerings fall short. ... >>

BizReport | Ecommerce May 18, 2010

Report: Search paying off for retailers

Online retailers, chain stores and even catalog companies are quickly learning more of the benefits of search, at least according to a recent Internet Retailer report. Researchers polled more than 100 online-only retailers, stores and brands and found that 25%... >>

BizReport | Search Marketing February 19, 2010

Fortune 500 + Natural Search = SEO Fail

Despite the metrics and information available to optimize search engine optimization, Fortune 500 companies continue to struggle with the medium. According to the Conductor Research Q4 2009 report only about 25% of Fortune 500 keywords rank amongst the top 50... >>

BizReport | Search Marketing February 04, 2010

Yield Software launches new tools

Two news tools released this week by Yield Software could help search marketers better develop and optimize campaigns. Yield Software is a next generation marketing tech firm; the new Yield Web Marketing Suite includes a free SEO analysis unit as... >>

BizReport | Ecommerce November 23, 2009

Internet Marketing 101: The difference between quality traffic and conversions

Whether you're a complete e-business newbie or you're trying to improve sales and profitability after a year or so, you may be mistaking a good-seeming metric for something else. Namely, the traffic metric. Marketers new and old continue to be... >>

BizReport | Search Marketing October 20, 2009

Yahoo says goodbye Search Submit

Get ready for a change, marketers. Yahoo has confirmed that it will end the paid inclusion platform by the end of 2009 in an effort to focus more on display ads, mobile ads and increasing content. Both the Search Submit... >>

BizReport | Search Marketing October 07, 2009

New study links search and social

Correlations have been made between display and search marketing as well as between display and social marketing. But a new report from GroupM Search and comScore shows a link between search and social marketing efforts. Researchers found that searchers engaged... >>

BizReport | Search Marketing September 28, 2009

Do you know the value of non-clicks?

When it comes to marketing lately, everyone seems to be focused on click value. How long between a click and a purchase? What exactly does that click mean? But, according to some research, there is potentially more value in a... >>

BizReport | Advertising September 24, 2009

Why you should consider a multi-platform approach

Search marketing produces high click through. Rich media delivers deeper engagement. Social marketing offers communication. When it comes to online marketing there are a plethora of options for reaching consumers, engaging them and creating conversions. But, using only one marketing... >>

BizReport | Search Marketing August 03, 2009

Chitika: Bing outperforms Google?

It may be too early to make a definitive statement at this point, but new research from search advertising network Chitika indicates that Bing's search platform may be outperforming Google's. According to the research, consumers who land on sites as... >>

BizReport | Search Marketing June 11, 2009

Will Bing give advertisers more bang for their buck?

It's been barely a fortnight since Microsoft re-launched Bing and already the blogs are buzzing with debate as to whether the search engine is a Google-killer or whether it's actually too early to tell. User Centric, a user experience research... >>

BizReport | Search Marketing April 27, 2009

Econsultancy: Marketers continue to invest in SEO

According to a report published earlier this month by Guava and Econsultancy, companies are continuing to invest in search engine optimization with over half expecting an increase in their budgets this year. ... >>

BizReport | Search Marketing April 02, 2009

Yield Software launches automated suite for SEO/SEM

Online technology company Yield Software has launched a new suite of products for search engine marketing and optimization and is backing up the suite with a free 30 day trial for marketers. The suite, geared for small and medium sized... >>

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