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BizReport | Social Marketing September 16, 2016

BBDO Worldwide: Organic reach on Facebook is dead

A new study from BBDO Worldwide reveals that brands continue to rely too heavily on organic reach on Facebook.... >>

BizReport | Social Marketing September 09, 2013

Hashtags don't increase viral reach or engagement on Facebook

The debate about whether hashtags on Faceobok work continues, and the news isn't good. New research from Edgerank suggests that hashtags on Facebook could actually be detrimental to a brand's viral reach and engagement.... >>

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