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BizReport | Email Marketing July 24, 2017

UK businesses warned not to re-engage opted-out consumers via email

Businesses in the UK are warned that sending out marketing emails to customers that have already opted out in the guise of customer service or seeking future consent to marketing messages is against the law. ... >>

BizReport | Advertising June 12, 2009

Fetchback offers opt-out with behavioral ads

Advertising retargeter FetchBack is offering something a bit new - opt-out options. Starting this week Fetchback began adding links in display ads which allow consumers to opt-out, much like email marketers have been doing for years. ... >>

BizReport | Email Marketing May 01, 2008

Survey: Opt-in and opt-out procedures need improvement

Email marketers could do better when it comes to opting-in and opting out processes, and are missing golden opportunities for retention and data collection.... >>

BizReport | Email Marketing December 14, 2007

Make opting-out a positive learning process

While many email marketers adhere to opt-out laws, many aren’t taking the opportunity to garner feedback and potentially retain a customer by engaging them in an exit conversation, found a recent survey by Lyris.... >>

BizReport | Email Marketing September 20, 2007

Email marketers improving customer experience

Email marketers are, on the whole, improving their customers’ experience, according to research by Silverpop. However, there’s room for improvement.... >>

BizReport | Email Marketing July 27, 2007

Marketers fail to manage opt-out requests

Many marketers believe minimizing churn, or the opting-out of email list members, to be their greatest challenge, according to recently released survey results.... >>