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BizReport | Email Marketing May 01, 2008

Survey: Opt-in and opt-out procedures need improvement

Email marketers could do better when it comes to opting-in and opting out processes, and are missing golden opportunities for retention and data collection.... >>

BizReport | Email Marketing December 14, 2007

Make opting-out a positive learning process

While many email marketers adhere to opt-out laws, many aren’t taking the opportunity to garner feedback and potentially retain a customer by engaging them in an exit conversation, found a recent survey by Lyris.... >>

BizReport | Email Marketing September 20, 2007

Email marketers improving customer experience

Email marketers are, on the whole, improving their customers’ experience, according to research by Silverpop. However, there’s room for improvement.... >>

BizReport | Email Marketing July 27, 2007

Marketers fail to manage opt-out requests

Many marketers believe minimizing churn, or the opting-out of email list members, to be their greatest challenge, according to recently released survey results.... >>

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