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BizReport | Email Marketing February 19, 2016

'Cor blimey - Brits respond well to risqué language in subject lines

Include an old-fashioned swear word in your email subject line and you will find that 30% more people will open it, according to new research from Mailjet. ... >>

BizReport | Email Marketing February 11, 2015

54% of email in UK opened on an Apple device

Email analysis conducted by SendGrid has found that more than half of all email in the U.K. is opened on an Apple device.... >>

BizReport | Email Marketing April 19, 2012

27% of marketing emails opened on mobile devices

Mobile technology is enabling consumers to perform tasks often associated with a PC or laptop while on the go. One of those activities is checking email. Mobile marketing firm Knotice has recently revealed that the number of marketing emails being... >>

BizReport | Email Marketing January 05, 2010

Epsilon: Email open rates over 20%

New data from email marketing firm Epsilon indicates that email continues to grow in importance. The new report, ranking Q3 2009 numbers, found that open rates were up just over 3% year over year for the quarter with click rates... >>

BizReport | Email Marketing November 19, 2008

MailerMailer: Emails are being opened faster

A new study from MailerMailer reveals some interesting figures regarding the speed at which emails are opened, the effect of subject line length and the direction in which open rates are heading.... >>

BizReport | Research archives March 19, 2008

Report: Email open rates drop end '07

MailerMailer has released a report showing that email open and click rates dropped in the final six months of last year, as well as providing new figures on email opening behavior. ... >>

BizReport | Email Marketing October 25, 2007

Email open and click-through rates decline in 2007

A new report gives marketers valuable insights into email marketing along with benchmark data to give them a better idea of how well they are doing compared to others.... >>

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