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BizReport | Advertising November 17, 2010

Two new releases to push video farther

Two new ad solutions, one pushing video into mobile and one which will give more measurement to video, are likely to be a hit with video marketers heading into 2011. While more consumers turn to video each day, many marketers... >>

BizReport | Blogs & Content November 15, 2010

Mixpo, Geomentum partner for local video option

One of the big trends leading into 2011 is the local trend. Brands across the United States are trying to better engage consumers in their neighborhoods as well as on a national level. A new partnership may give brands one... >>

BizReport | Blogs & Content October 25, 2010

Report: Online originals more engaging than TV

A new report for Next New Networks and YouTube indicates that original online video programming may be more beneficial to advertisers than traditional television programming. Why? Simple because of engagement. The report indicates that online viewers are more than twice... >>

BizReport | Viral Marketing October 21, 2010

Poptent brings crowdsourcing to online video

In the online space, no time has been more content crazy than this. From video clips to unique news items to personal blogs, everyone is adding to content. One problem for brands is being able to provide quality, unique content... >>

BizReport | Advertising October 19, 2010

Study: 56 million Americans are 'off grid'

When it comes to video content, most brands believe television is the place to be. A new study finds that television may still reign supreme - for now - but that the online space is quickly heating up. The study... >>

BizReport | Advertising October 12, 2010

Mixpo expands targeting, sequencing options

New tools from video advertising provider Mixpo may be enough to push until-now-television advertisers into the online space. The new suite of tools focuses on targeting options for advertisers to ensure effectiveness for their in-banner video ads.... >>

BizReport | Blogs & Content October 06, 2010

Online video viewers abandoning clips after just 10 secs

New research has found online video viewers' attention spans to be limited, with a fifth of viewers lasting only a few seconds before moving on to the next distraction, no matter what the length of the clip. ... >>

BizReport | Viral Marketing October 01, 2010

Netmining ads audience targeting to video ads

Online video may be hot, but it is also one advertising segment which is hard to handle. Consumers in the video space are open to ads with content, but the campaigns perform better when related to the content or targeted... >>

BizReport | Research September 15, 2010

Brightcove: Facebook, Twitter pushing more video traffic

Don't forget the social realm for online video. Whether video ads from a brand or video content published on another content site, placing a teaser clip or a link with a catchy headline on a social network. Why? Because according... >>

BizReport | Blogs & Content September 07, 2010

Video captures Brazilian consumers' attention

When it comes to engaging the Brazilian populace, smart marketers may want to skip over display ads and go straight to the video sponsorships. According to a recent report from comScore 6 out of 7 Brazilian consumers watched online video... >>

BizReport | Advertising August 26, 2010

Adap.tv offering analyzes content for brand safety

The video space is one online category where brands need to be, but many are leery of being associated with content which could be potentially harmful to their brand. Enter a new solution from Adap.tv, which analyzes video content for... >>

BizReport | Viral Marketing August 18, 2010

nma: Viral success difficult to maintain

Viral success may be sweet, but it's fleeting, according to new analysis from New Media Age based on their Viral Brand Chart. ... >>

BizReport | Blogs & Content August 17, 2010

comScore: Viewers watched 14 hours of video in July

Computer screens may be coined the 'new idiot boxes' soon. Why? Because, according to metrics firm comScore, online video viewers spent 14 hours with video hubs during July 2010. Although television sets still have more overall time spent, online video... >>

BizReport | Advertising August 13, 2010

Major online video properties show viewers respect

Some of the Internet's largest players are reported to be set to implement a new ad format that gives online video viewers a choice of which ad they would prefer to watch. ... >>

BizReport | Research August 11, 2010

New TV series auditioning advertisers, not actors

It's a whole new brand of product placement, and an interesting opportunity for brand marketers. A new television series, aimed to launch in the replacement TV season of Spring 2011, is looking for something a little different. Rather than scouting... >>

BizReport | Research August 09, 2010

Nielsen: 70% watch online video globally

While the 70% of global consumers watching online video may not surprise you, this next fact may. Researchers from Nielsen found that North Americans and Europeans are slower to adopt online video viewing habits than other parts of the world.... >>

BizReport | Viral Marketing August 04, 2010

How a video hosting service can improve your vid-reach

Video is a strange and mysterious - although coveted - beast for most online marketers. Many want video, but they aren't certain how to create, host and distribute quality video content without other advertising areas suffering. Although a video hosting... >>

BizReport | Social Marketing July 29, 2010

Sweet smell of success for Old Spice video campaign

The Old Spice viral video campaign has been a rip-roaring success. Initial reports gave the impression that the Old Spice Guy had racked up a lot of eyeballs but not much revenue, however recent data, which include figures from the... >>

BizReport | Viral Marketing July 29, 2010

BBE's VINDICO accredited by MRC

BBE's VINDICO is the first demand-side video ad server to be accredited by the Media Rating Council, which is one more sign that online video and video advertising is quickly becoming mainstream. VINDICO was the first ad serving and tracking... >>

BizReport | Blogs & Content July 28, 2010

LocateTV recommends video content to consumers

When it comes to online video, whether user generated or professionally produced, everyone has an opinion. What's great about these opinions is that other people are now actively seeking out content opinions and recommendations, which is where LocateTV's new recommendation... >>

BizReport | Viral Marketing July 27, 2010

Nielsen: Online, TV exposure ups awareness, actions

In the land of cross-platform advertising, the connection between online video and television may be the one to watch. Recent information from NielsenWire indicates that the combination of online video and television spots increases awareness and actions compared to online... >>

BizReport | Advertising July 20, 2010

Look at these social media results, now back at me, now back at the results

Old Spice already had a hit on their hands in the form of their ads featuring smooth-talking, ex-football player, Isaiah Mustafa which quickly spread across the Internet. Their next step was to take the campaign social and the results are... >>

BizReport | Advertising July 19, 2010

comScore: Hulu has more ad views than YouTube

YouTube may still hold the title for Most Viewed Clips, but for advertisers the smart money may lie in Hulu's platform. Why? Because according to the latest numbers from comScore, Hulu's platform has more than double the ad-views as YouTube.... >>

BizReport | Social Marketing July 13, 2010

Twitvid's SocialAds - lots of Tweets but not cheap

Video hosting service TwitVid believes Twitter is now big enough to support its own video ad network. To this end they launched a stand-alone network earlier this week - SocialAds - an alternative to traditional pre-roll ad formats. ... >>

BizReport | Ecommerce June 30, 2010

gWallet: 1.7 million minutes of video served in social games

Social gaming is beginning to look like a hot ticket for video publishers and brands. Why? According to social media monetization firm gWallet more than 1.7 million minutes of video ad campaigns were served to social gaming consumers in Q1... >>

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