RSS feed Get our RSS feed

News by Topic


BizReport : Tags : Tag Results

Tag Results

Search this site:

557 Tag Results

Pagination: 4 - 5 - 6 - 7 - 8 - 9 - 10 - 11 - 12 - 13

25 result(s) displayed (201 - 225):

BizReport | Viral Marketing January 24, 2011

Why video is a good option for brands

Everyone is watching video. Okay, maybe not every single person, but the majority of Americans are now tuning in online to watch television shows, news and sports clips and original content in unique niches. How can brands get involved?... >>

BizReport | Advertising January 07, 2011

How creative can you get with video ads?

Online video continues to show strong growth in the US. As consumers time-shift their viewing or turn to the Internet for first-run programming, news clips and other content that trend is expected to continue. What can advertisers do to take... >>

BizReport | Research January 04, 2011

Study finds TV time, Online time equal

When it comes to leisure time a shift is occurring with American consumers. According to a recent Forrester Research report US consumers are now spending as much time online as they are with traditional television. Researchers found that consumers are... >>

BizReport | Blogs & Content December 29, 2010

Study: Video ads okay with online women

As online video adoption pushes forward, a new study from The Nielsen Company and NBC's Today Show indicates that women, specifically women aged 25-44, are the impetus behind the rapid adoption rates. Why? Because women share links they like, women... >>

BizReport | Advertising December 27, 2010

New video unit hyper-targets consumers, messaging

Just in time for the New Year, a new ad unit is being released by AdGenesis. For video, the AdMatch unit hyper-targets ads based on information consumers provide. Ad messages are matched according to information opt-in consumers provide to the... >>

BizReport | Research December 23, 2010

5 predictions for video in 2011

With the New Year now only ten days away, marketers and brands are all clamoring to know what will be hot. Mobile and ecommerce are each expected to have strong years in 2011, but video may be the sleeping giant.... >>

BizReport | Advertising December 20, 2010

Report: $1 million in award payments

Earlier this year Poptent announced a new initiative: they would crowdsource video which could then be used by brand advertisers to engage consumers. The mission to create unique video content which could be used online and offline was a unique... >>

BizReport | Research December 09, 2010

Top tips for video from Panache's Cheryl Kellond

Heading into the New Year marketers are putting the finishing touches on ad campaign plans; if you're pushing into video or hoping to get more video ROI, these tips from Panache may help. Cheryl Kellond is the COO of Panache... >>

BizReport | Blogs & Content November 24, 2010

5min Media launch accesses engaged consumers through video

A new video offering should help brands reach more consumers through video. This week 5min Media launched their Celebrity News Channel, a short form video offering utilizing content from partners such as Sugar, TalkHollywood, Meredith TV and Splash News. The... >>

BizReport | Advertising November 17, 2010

Two new releases to push video farther

Two new ad solutions, one pushing video into mobile and one which will give more measurement to video, are likely to be a hit with video marketers heading into 2011. While more consumers turn to video each day, many marketers... >>

BizReport | Blogs & Content November 15, 2010

Mixpo, Geomentum partner for local video option

One of the big trends leading into 2011 is the local trend. Brands across the United States are trying to better engage consumers in their neighborhoods as well as on a national level. A new partnership may give brands one... >>

BizReport | Blogs & Content October 25, 2010

Report: Online originals more engaging than TV

A new report for Next New Networks and YouTube indicates that original online video programming may be more beneficial to advertisers than traditional television programming. Why? Simple because of engagement. The report indicates that online viewers are more than twice... >>

BizReport | Viral Marketing October 21, 2010

Poptent brings crowdsourcing to online video

In the online space, no time has been more content crazy than this. From video clips to unique news items to personal blogs, everyone is adding to content. One problem for brands is being able to provide quality, unique content... >>

BizReport | Advertising October 19, 2010

Study: 56 million Americans are 'off grid'

When it comes to video content, most brands believe television is the place to be. A new study finds that television may still reign supreme - for now - but that the online space is quickly heating up. The study... >>

BizReport | Advertising October 12, 2010

Mixpo expands targeting, sequencing options

New tools from video advertising provider Mixpo may be enough to push until-now-television advertisers into the online space. The new suite of tools focuses on targeting options for advertisers to ensure effectiveness for their in-banner video ads.... >>

BizReport | Blogs & Content October 06, 2010

Online video viewers abandoning clips after just 10 secs

New research has found online video viewers' attention spans to be limited, with a fifth of viewers lasting only a few seconds before moving on to the next distraction, no matter what the length of the clip. ... >>

BizReport | Viral Marketing October 01, 2010

Netmining ads audience targeting to video ads

Online video may be hot, but it is also one advertising segment which is hard to handle. Consumers in the video space are open to ads with content, but the campaigns perform better when related to the content or targeted... >>

BizReport | Research September 15, 2010

Brightcove: Facebook, Twitter pushing more video traffic

Don't forget the social realm for online video. Whether video ads from a brand or video content published on another content site, placing a teaser clip or a link with a catchy headline on a social network. Why? Because according... >>

BizReport | Blogs & Content September 07, 2010

Video captures Brazilian consumers' attention

When it comes to engaging the Brazilian populace, smart marketers may want to skip over display ads and go straight to the video sponsorships. According to a recent report from comScore 6 out of 7 Brazilian consumers watched online video... >>

BizReport | Advertising August 26, 2010

Adap.tv offering analyzes content for brand safety

The video space is one online category where brands need to be, but many are leery of being associated with content which could be potentially harmful to their brand. Enter a new solution from Adap.tv, which analyzes video content for... >>

BizReport | Viral Marketing August 18, 2010

nma: Viral success difficult to maintain

Viral success may be sweet, but it's fleeting, according to new analysis from New Media Age based on their Viral Brand Chart. ... >>

BizReport | Blogs & Content August 17, 2010

comScore: Viewers watched 14 hours of video in July

Computer screens may be coined the 'new idiot boxes' soon. Why? Because, according to metrics firm comScore, online video viewers spent 14 hours with video hubs during July 2010. Although television sets still have more overall time spent, online video... >>

BizReport | Advertising August 13, 2010

Major online video properties show viewers respect

Some of the Internet's largest players are reported to be set to implement a new ad format that gives online video viewers a choice of which ad they would prefer to watch. ... >>

BizReport | Research August 11, 2010

New TV series auditioning advertisers, not actors

It's a whole new brand of product placement, and an interesting opportunity for brand marketers. A new television series, aimed to launch in the replacement TV season of Spring 2011, is looking for something a little different. Rather than scouting... >>

BizReport | Research August 09, 2010

Nielsen: 70% watch online video globally

While the 70% of global consumers watching online video may not surprise you, this next fact may. Researchers from Nielsen found that North Americans and Europeans are slower to adopt online video viewing habits than other parts of the world.... >>

Pagination: 4 - 5 - 6 - 7 - 8 - 9 - 10 - 11 - 12 - 13