RSS feed Get our RSS feed

News by Topic

BizReport : Tags : Tag Results

Tag Results

Search this site:

538 Tag Results

Pagination: 4 - 5 - 6 - 7 - 8 - 9 - 10 - 11 - 12 - 13

25 result(s) displayed (201 - 225):

BizReport | Advertising August 26, 2010

Adap.tv offering analyzes content for brand safety

The video space is one online category where brands need to be, but many are leery of being associated with content which could be potentially harmful to their brand. Enter a new solution from Adap.tv, which analyzes video content for... >>

BizReport | Viral Marketing August 18, 2010

nma: Viral success difficult to maintain

Viral success may be sweet, but it's fleeting, according to new analysis from New Media Age based on their Viral Brand Chart. ... >>

BizReport | Blogs & Content August 17, 2010

comScore: Viewers watched 14 hours of video in July

Computer screens may be coined the 'new idiot boxes' soon. Why? Because, according to metrics firm comScore, online video viewers spent 14 hours with video hubs during July 2010. Although television sets still have more overall time spent, online video... >>

BizReport | Advertising August 13, 2010

Major online video properties show viewers respect

Some of the Internet's largest players are reported to be set to implement a new ad format that gives online video viewers a choice of which ad they would prefer to watch. ... >>

BizReport | Research August 11, 2010

New TV series auditioning advertisers, not actors

It's a whole new brand of product placement, and an interesting opportunity for brand marketers. A new television series, aimed to launch in the replacement TV season of Spring 2011, is looking for something a little different. Rather than scouting... >>

BizReport | Research August 09, 2010

Nielsen: 70% watch online video globally

While the 70% of global consumers watching online video may not surprise you, this next fact may. Researchers from Nielsen found that North Americans and Europeans are slower to adopt online video viewing habits than other parts of the world.... >>

BizReport | Viral Marketing August 04, 2010

How a video hosting service can improve your vid-reach

Video is a strange and mysterious - although coveted - beast for most online marketers. Many want video, but they aren't certain how to create, host and distribute quality video content without other advertising areas suffering. Although a video hosting... >>

BizReport | Social Marketing July 29, 2010

Sweet smell of success for Old Spice video campaign

The Old Spice viral video campaign has been a rip-roaring success. Initial reports gave the impression that the Old Spice Guy had racked up a lot of eyeballs but not much revenue, however recent data, which include figures from the... >>

BizReport | Viral Marketing July 29, 2010

BBE's VINDICO accredited by MRC

BBE's VINDICO is the first demand-side video ad server to be accredited by the Media Rating Council, which is one more sign that online video and video advertising is quickly becoming mainstream. VINDICO was the first ad serving and tracking... >>

BizReport | Blogs & Content July 28, 2010

LocateTV recommends video content to consumers

When it comes to online video, whether user generated or professionally produced, everyone has an opinion. What's great about these opinions is that other people are now actively seeking out content opinions and recommendations, which is where LocateTV's new recommendation... >>

BizReport | Viral Marketing July 27, 2010

Nielsen: Online, TV exposure ups awareness, actions

In the land of cross-platform advertising, the connection between online video and television may be the one to watch. Recent information from NielsenWire indicates that the combination of online video and television spots increases awareness and actions compared to online... >>

BizReport | Advertising July 20, 2010

Look at these social media results, now back at me, now back at the results

Old Spice already had a hit on their hands in the form of their ads featuring smooth-talking, ex-football player, Isaiah Mustafa which quickly spread across the Internet. Their next step was to take the campaign social and the results are... >>

BizReport | Advertising July 19, 2010

comScore: Hulu has more ad views than YouTube

YouTube may still hold the title for Most Viewed Clips, but for advertisers the smart money may lie in Hulu's platform. Why? Because according to the latest numbers from comScore, Hulu's platform has more than double the ad-views as YouTube.... >>

BizReport | Social Marketing July 13, 2010

Twitvid's SocialAds - lots of Tweets but not cheap

Video hosting service TwitVid believes Twitter is now big enough to support its own video ad network. To this end they launched a stand-alone network earlier this week - SocialAds - an alternative to traditional pre-roll ad formats. ... >>

BizReport | Ecommerce June 30, 2010

gWallet: 1.7 million minutes of video served in social games

Social gaming is beginning to look like a hot ticket for video publishers and brands. Why? According to social media monetization firm gWallet more than 1.7 million minutes of video ad campaigns were served to social gaming consumers in Q1... >>

BizReport | Advertising June 30, 2010

YouTube pre-roll ad "skip button" test a success, launching soon

If you're producing or using online video ads then you better make sure they're engaging. Google's testing of a "skip" button in pre-roll ads has been a success and plans are afoot to roll out the format later this year.... >>

BizReport | Blogs & Content June 30, 2010

Half of Internet users watching online video, more growth expected

A new report by Metacafe and research firm Frank N. Magid Associates illustrates the rise in popularity of online video and its potential for growth in the foreseeable future.... >>

BizReport | Research June 30, 2010

Study: Consumers spending more online time in entertainment

It is no secret that the general public likes to be entertained, but it may surprise some to realize just how much online time is spent in the 'Entertainment' realm. According to a new study from Metacafe and Frank N.... >>

BizReport | Research June 22, 2010

Online video: not just for UGC fans anymore

Online video is beginning its coming of age. Once fodder for mom-and-pop shared video clips of kids making silly faces, consumers are now most likely to be found watching professionally produced content or ads. According to new research from eMarketer... >>

BizReport | Blogs & Content June 18, 2010

FIFA World Cup underscores video's untapped potential

For just over a week now consumers across the globe have been infatuated with one thing: football (soccer, to those of us in North America). They are talking football, watching matches and sharing photos and buzz about the World Cup... >>

BizReport | Advertising June 16, 2010

Major TV network set to double online ads in video

Online episodes of television shows generally contain just a few minutes of ads, but this could be about to change as a major television network moves to increase the amount of ads shown during online programming.... >>

BizReport | Research June 10, 2010

Study: Marketers can lengthen video ads

The theory that video ads must be 15 seconds or less may be flawed. According to a recent TubeMogul study, longer ads are more engaging for consumers, at least for stand-alone ads. Stand-alone video ads are usually a complete branded... >>

BizReport | Research June 07, 2010

Platform suite offers video marketers consumption rates by device

Want to know how many consumers are watching your clips via PC, smartphone or other device? There's a new platform for that. Video search engine MeFeedia has launched a new suite of tools which relates this information or marketers and... >>

BizReport | Viral Marketing June 04, 2010

Video platform matches consumers, brands

AdGenesis Digital has launched a new video platform which matches consumers with brands and rewards in real time. The platform allows the consumer to 'exchange' their buying preferences for relevant ads and rewards from brands. It is currently available on... >>

BizReport | Internet June 02, 2010

comScore: April U.S. online video viewer numbers down

comScore's U.S. video metrix figures for April were released earlier this week showing the number of video viewers to be down and a relatively new kid on the block performing well.... >>

Pagination: 4 - 5 - 6 - 7 - 8 - 9 - 10 - 11 - 12 - 13