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BizReport | Internet June 02, 2010

comScore: April U.S. online video viewer numbers down

comScore's U.S. video metrix figures for April were released earlier this week showing the number of video viewers to be down and a relatively new kid on the block performing well.... >>

BizReport | Advertising May 31, 2010

Inside INdiana Business taps Cantaloupe for video experience

Marketers interested in Indiana demographics have a new way to engage and hopefully convert. Inside INdiana Business has partnered with Cantaloupe.TV for a more engaging video experience. Cantaloupe will serve content and ads within the Inside INdiana Business portal. ... >>

BizReport | Blogs & Content May 28, 2010

Why does Twitter refer the most engaged traffic to video content sites?

It looks like online video and micro-blogging is a match made in heaven. New data from TubeMogul shows Twitter outdoes other online giants when it comes to referring engaged traffic to video content and experts concur. But why?... >>

BizReport | Trends & Ideas May 18, 2010

YouTube turns 5 and hits viewing milestone

There's no pause for video mega-site YouTube's growth as it cruises into its fifth year and celebrates a viewing milestone. ... >>

BizReport | Advertising May 07, 2010

Adap.tv adds RTB option to platform

Video marketers can now add real-time bidding to the suite of tools offered from video ad marketplace Adap.tv. The addition of real-time bidding gives marketers and publishers more options for increasing revenue. Offering ad slots in real time is another... >>

BizReport | Advertising April 29, 2010

Expert says video's draw is content

When it comes to any type of marketing, brands understand now that consumers want information. They want to be entertained, certainly, but more than that they want product information that is easy to understand without downloading 15 pages of content... >>

BizReport | Advertising April 26, 2010

Study: Half of marketers believe video is more effective

The latest Online Video Advertising Report, from branded video ad network Brightroll, indicates satisfaction and motivation in the video ad space. Researchers found that online marketers are increasingly turning to video advertising to reach out to and engage with consumers.... >>

BizReport | Viral Marketing April 12, 2010

Adap.tv partners with Grab Networks

A new partnership between video syndication network Grab Networks and video ad management platform Adap.tv should increase the reach of video for marketers using the platform. Adap.tv's platform allows marketers to manage and distribute video ads to thousands of consumers... >>

BizReport | Viral Marketing April 05, 2010

'Other' may be the premium marketer response to viral video

When it comes to video marketing are you hoping to increase campaign ROI? Market share? Other? Other may be your best response according to a recent BrandWeek report. Why? Because the most recent top viral video ads (from 2009) all... >>

BizReport | Advertising April 02, 2010

Internet Broadcasting hovers ads

The verdict is still out, at least from consumers, about a new ad type from Internet Broadcasting, but from marketers the verdict is excitement. The local website, content and ad solutions firm recently launched a new collapsible, 'hover' ad, said... >>

BizReport | Advertising April 02, 2010

Report: Online TV increases ad tolerance

When it comes to advertising every marketer wants to know the secret formula. What will make the consumer click? What will make them laugh, share or favorite a link? What will engage the consumer? Well, it looks like at least... >>

BizReport | Advertising March 29, 2010

Viewers will tolerate more ad time during online video

Recent research has shown that most people who watch television shows online aren't necessarily doing so to avoid advertising. In fact, it appears they would be happy to watch more ad content during online video than they currently do. ... >>

BizReport | Research March 23, 2010

Three-Screen: 35% increase in media usage

When it comes to consuming information, Americans are gluttons. This should be no surprise, as it's the same the world over. However, according to the latest Three Screen Report from The Nielsen Company, Americans have increased their media consumption by... >>

BizReport | Research March 17, 2010

comScore, VideoEgg: Online video lifts brand

Video can no longer be ignored - by consumers or marketers. That is the takeaway from a new joint study, releasing today. Video ad network VideoEgg and metrics firm comScore partnered for a close look into online video. The results... >>

BizReport | Research March 15, 2010

Online video up 10% YoY

The online video consumer base just keeps getting better. According to the latest numbers from NielsenWire online video usage increased by more than 10% in February, even though unique viewers decreased by about 1% for the month. ... >>

BizReport | Blogs & Content March 12, 2010

Consumers showing brand loyalty in video space

Another big event is just a week away, and many advertisers have signed on. Just a few weeks after the Olympics, March Madness has descended and college basketball fans are rabidly consuming content, specifically video content. This is great for... >>

BizReport | Research March 11, 2010

Online video views drop in January, YoY figures positive

Even though overall U.S. video viewership declined slightly from December, 2009, to 32.4 billion videos viewed from 33.2 billion, comScore's year-over-year figures tell a different story. ... >>

BizReport | Blogs & Content March 09, 2010

comScore: Olympic video pulls consumers online

The Olympic pull had an effect on consumers during the month of February, with many logging on to watch highlights, value-added content or to check the standings of their favorite teams, sports and individuals. According to metrics firm comScore Yahoo,... >>

BizReport | Advertising March 05, 2010

New SmartStitial ad unit released

There's a new ad unit on the horizon. Online video ad network Smartclip released the SmartStitial video ad unit this week, giving marketers the ability to surround a video ad with a branded message.... >>

BizReport | Advertising March 01, 2010

Tremor Media's new tool targets in real time

Add one more capability to Tremor Media's suite of tools: real-time audience targeting. The online video monetization platform has launched an enhanced targeting tool which uses real-time information to deliver relevant ads from the first impression. ... >>

BizReport | Advertising February 23, 2010

Top 3 Tips to Improve Ad Engagement

When it comes to creative, most marketers think detail is the key. In some instances, yes more copy work, but by and large the most attention-getting ads are still quick and to the point. Especially in the online ad world,... >>

BizReport | Research February 23, 2010

Report: Consumers go over the top for video-enabled devices

When it comes to the latest and greatest tech devices, early adopters may have nothing on the general public. According to a new report from In-Stat consumers in general are getting excited with next-gen video devices, including those for web-television.... >>

BizReport | Advertising February 22, 2010

Adap.tv launches video ad marketplace

Video marketers have another place to look for ad-space: Adap.tv. This month the video management platform launched a first-of-its-kind video advertising marketplace. The platform gives brands, marketers and publishers the ability to control the buying and selling of in-stream video... >>

BizReport | Advertising February 19, 2010

Pre-roll ads still causing consumers to click away from video

Two recent studies show that online video viewers are becoming increasingly intolerant with perhaps the most dominant form of video ad formats - the pre-roll. ... >>

BizReport | Advertising February 18, 2010

Visible Measures releases Super Bowl social video viewing study

Visible Measures, a viral video tracking and measurement firm, has just released preliminary results of its Super Bowl Ads Study and found Doritos to be the most-viewed brand in social video.... >>

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