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BizReport | Viral Marketing February 21, 2011

Reports: Video still rolling through ad game

Consumers are watching. Advertisers are creating. Video is rolling. Those are the takeaways from two recent reports, showing how video is being used by advertisers and engaged with by consumers. According to ad solution Unicast, Q4 2010 found that video... >>

BizReport | Blogs & Content February 15, 2011

BrainShark, Brightcove partner for video distribution

With the number of consumers engaging with video increasing month to month, brands are looking for more ways to engage those viewers. A new partnership between Brainshark and Brightcove offers one solution. Through the partnership Brainshark clients will be able... >>

BizReport | Internet February 15, 2011

Nielsen: Online video usage up significantly, user numbers static

New figures released by Nielsen show no significant rise in the number of people watching online video in January 2010 compared with January 2011. Instead, existing viewers are watching more.... >>

BizReport | Blogs & Content February 02, 2011

Report: Video audience engaged and growing

People are watching. Video, that is. They aren't just catching up with Primetime television or morning news programs online, they are watching original online content, user-generated videos and television programming through online channels. This isn't news, but the fact that... >>

BizReport | Viral Marketing January 26, 2011

Report: Shorter is better in video

From established brands to newer entrepreneurs, everyone is trying to nail down the video aspect. One report indicates that in addition to unique content, video performs better when it is short, especially in the social realm. ... >>

BizReport | Advertising January 25, 2011

Flingo taps Adap.tv to monetize video apps

Interenet TV app publisher Flingo has tapped Adap.tv to help monetize video in the space. Through the partnership, video publishers will have access to the Adap.tv for Publishers program, and should help publishers better connect with video-minded consumers through a... >>

BizReport | Viral Marketing January 24, 2011

Why video is a good option for brands

Everyone is watching video. Okay, maybe not every single person, but the majority of Americans are now tuning in online to watch television shows, news and sports clips and original content in unique niches. How can brands get involved?... >>

BizReport | Advertising January 07, 2011

How creative can you get with video ads?

Online video continues to show strong growth in the US. As consumers time-shift their viewing or turn to the Internet for first-run programming, news clips and other content that trend is expected to continue. What can advertisers do to take... >>

BizReport | Research January 04, 2011

Study finds TV time, Online time equal

When it comes to leisure time a shift is occurring with American consumers. According to a recent Forrester Research report US consumers are now spending as much time online as they are with traditional television. Researchers found that consumers are... >>

BizReport | Blogs & Content December 29, 2010

Study: Video ads okay with online women

As online video adoption pushes forward, a new study from The Nielsen Company and NBC's Today Show indicates that women, specifically women aged 25-44, are the impetus behind the rapid adoption rates. Why? Because women share links they like, women... >>

BizReport | Advertising December 27, 2010

New video unit hyper-targets consumers, messaging

Just in time for the New Year, a new ad unit is being released by AdGenesis. For video, the AdMatch unit hyper-targets ads based on information consumers provide. Ad messages are matched according to information opt-in consumers provide to the... >>

BizReport | Research December 23, 2010

5 predictions for video in 2011

With the New Year now only ten days away, marketers and brands are all clamoring to know what will be hot. Mobile and ecommerce are each expected to have strong years in 2011, but video may be the sleeping giant.... >>

BizReport | Advertising December 20, 2010

Report: $1 million in award payments

Earlier this year Poptent announced a new initiative: they would crowdsource video which could then be used by brand advertisers to engage consumers. The mission to create unique video content which could be used online and offline was a unique... >>

BizReport | Research December 09, 2010

Top tips for video from Panache's Cheryl Kellond

Heading into the New Year marketers are putting the finishing touches on ad campaign plans; if you're pushing into video or hoping to get more video ROI, these tips from Panache may help. Cheryl Kellond is the COO of Panache... >>

BizReport | Blogs & Content November 24, 2010

5min Media launch accesses engaged consumers through video

A new video offering should help brands reach more consumers through video. This week 5min Media launched their Celebrity News Channel, a short form video offering utilizing content from partners such as Sugar, TalkHollywood, Meredith TV and Splash News. The... >>

BizReport | Advertising November 17, 2010

Two new releases to push video farther

Two new ad solutions, one pushing video into mobile and one which will give more measurement to video, are likely to be a hit with video marketers heading into 2011. While more consumers turn to video each day, many marketers... >>

BizReport | Blogs & Content November 15, 2010

Mixpo, Geomentum partner for local video option

One of the big trends leading into 2011 is the local trend. Brands across the United States are trying to better engage consumers in their neighborhoods as well as on a national level. A new partnership may give brands one... >>

BizReport | Blogs & Content October 25, 2010

Report: Online originals more engaging than TV

A new report for Next New Networks and YouTube indicates that original online video programming may be more beneficial to advertisers than traditional television programming. Why? Simple because of engagement. The report indicates that online viewers are more than twice... >>

BizReport | Viral Marketing October 21, 2010

Poptent brings crowdsourcing to online video

In the online space, no time has been more content crazy than this. From video clips to unique news items to personal blogs, everyone is adding to content. One problem for brands is being able to provide quality, unique content... >>

BizReport | Advertising October 19, 2010

Study: 56 million Americans are 'off grid'

When it comes to video content, most brands believe television is the place to be. A new study finds that television may still reign supreme - for now - but that the online space is quickly heating up. The study... >>

BizReport | Advertising October 12, 2010

Mixpo expands targeting, sequencing options

New tools from video advertising provider Mixpo may be enough to push until-now-television advertisers into the online space. The new suite of tools focuses on targeting options for advertisers to ensure effectiveness for their in-banner video ads.... >>

BizReport | Blogs & Content October 06, 2010

Online video viewers abandoning clips after just 10 secs

New research has found online video viewers' attention spans to be limited, with a fifth of viewers lasting only a few seconds before moving on to the next distraction, no matter what the length of the clip. ... >>

BizReport | Viral Marketing October 01, 2010

Netmining ads audience targeting to video ads

Online video may be hot, but it is also one advertising segment which is hard to handle. Consumers in the video space are open to ads with content, but the campaigns perform better when related to the content or targeted... >>

BizReport | Research September 15, 2010

Brightcove: Facebook, Twitter pushing more video traffic

Don't forget the social realm for online video. Whether video ads from a brand or video content published on another content site, placing a teaser clip or a link with a catchy headline on a social network. Why? Because according... >>

BizReport | Blogs & Content September 07, 2010

Video captures Brazilian consumers' attention

When it comes to engaging the Brazilian populace, smart marketers may want to skip over display ads and go straight to the video sponsorships. According to a recent report from comScore 6 out of 7 Brazilian consumers watched online video... >>

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