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BizReport | Advertising May 02, 2011

Forecast: Local TV spend to steadily rise

In the US, nothing is moving television from its advertising position in the local marketplace any time soon. According to a new advertising forecast from BIA/Kelsey, local television ads grew by 23% to reach just over $19 billion in 2010,... >>

BizReport | Viral Marketing April 26, 2011

Adap.tv, Playwire partner for video monetization

A new partnership may help video content creators and brand advertisers connect. Through the partnership Adap.tv, a buying and selling hub for online video, and Playwire, a new video platform from Intergi Entertainment, will collaborate to create a more direct... >>

BizReport | Blogs & Content April 19, 2011

Is online video saving grace of sports?

On any given Sunday in the US you'll likely find men and women watching baseball, basketball or football, rooting on favorite teams and yelling at hated opponents. While most of these are watching on television, a growing number are watching... >>

BizReport | Internet April 15, 2011

Where are people viewing the most video ads?

According to new figures from comScore the most video ads are viewed on Hulu, while Google continues to attract the most viewers. ... >>

BizReport | Viral Marketing April 13, 2011

British SkyBroadcasting taps FreeWheel for video ads

British SkyBroadcasting (Sky) has tapped video technology hub FreeWheel to serve video advertising across several of its platforms and services. The move was preceeded by FreeWheel's opening of an office in London. Sky is the leading pay television provider in... >>

BizReport | Blogs & Content March 24, 2011

Vid-marketers: You need more than YouTube

Video is a hot ticket, but advice from some experts may send video marketers in a different direction. According to experts with Vzaar, just posting video clips and content on hubs such as YouTube is a mistake. Instead, brands need... >>

BizReport | Advertising March 17, 2011

AdoTube: Response-based targeting lifts brand awareness 30%

An in-stream/in-video marketing solutions firm, AdoTube, has released figures that demonstrate the uplift in engagement that can be achieved through response-based targeting.... >>

BizReport | Blogs & Content March 17, 2011

Survey: B-Ball fans likely to tune out the ad messages

Unlike some other sporting events, which have consumers tuning in to the commercials as much as the sports action, March Madness may find more consumers leaving the room when commercials are aired. According to a new poll from Lightspeed Research,... >>

BizReport | Research February 22, 2011

Brightroll pledges more research for video

More consumers are watching online video. More brands are advertising in the digital video space. That means more revenue available, and yet little has changed in the video space as far as tools to track, deliver and monitor video content.... >>

BizReport | Advertising February 21, 2011

YouTube woos celebs with millions to set up own channels

Twenty celebrities will each be offered $5million to set up their own YouTube channels and broadcast original content, according to an exclusive in New York Magazine's 'Vulture' blog.... >>

BizReport | Viral Marketing February 21, 2011

Reports: Video still rolling through ad game

Consumers are watching. Advertisers are creating. Video is rolling. Those are the takeaways from two recent reports, showing how video is being used by advertisers and engaged with by consumers. According to ad solution Unicast, Q4 2010 found that video... >>

BizReport | Blogs & Content February 15, 2011

BrainShark, Brightcove partner for video distribution

With the number of consumers engaging with video increasing month to month, brands are looking for more ways to engage those viewers. A new partnership between Brainshark and Brightcove offers one solution. Through the partnership Brainshark clients will be able... >>

BizReport | Internet February 15, 2011

Nielsen: Online video usage up significantly, user numbers static

New figures released by Nielsen show no significant rise in the number of people watching online video in January 2010 compared with January 2011. Instead, existing viewers are watching more.... >>

BizReport | Blogs & Content February 02, 2011

Report: Video audience engaged and growing

People are watching. Video, that is. They aren't just catching up with Primetime television or morning news programs online, they are watching original online content, user-generated videos and television programming through online channels. This isn't news, but the fact that... >>

BizReport | Viral Marketing January 26, 2011

Report: Shorter is better in video

From established brands to newer entrepreneurs, everyone is trying to nail down the video aspect. One report indicates that in addition to unique content, video performs better when it is short, especially in the social realm. ... >>

BizReport | Advertising January 25, 2011

Flingo taps Adap.tv to monetize video apps

Interenet TV app publisher Flingo has tapped Adap.tv to help monetize video in the space. Through the partnership, video publishers will have access to the Adap.tv for Publishers program, and should help publishers better connect with video-minded consumers through a... >>

BizReport | Viral Marketing January 24, 2011

Why video is a good option for brands

Everyone is watching video. Okay, maybe not every single person, but the majority of Americans are now tuning in online to watch television shows, news and sports clips and original content in unique niches. How can brands get involved?... >>

BizReport | Advertising January 07, 2011

How creative can you get with video ads?

Online video continues to show strong growth in the US. As consumers time-shift their viewing or turn to the Internet for first-run programming, news clips and other content that trend is expected to continue. What can advertisers do to take... >>

BizReport | Research January 04, 2011

Study finds TV time, Online time equal

When it comes to leisure time a shift is occurring with American consumers. According to a recent Forrester Research report US consumers are now spending as much time online as they are with traditional television. Researchers found that consumers are... >>

BizReport | Blogs & Content December 29, 2010

Study: Video ads okay with online women

As online video adoption pushes forward, a new study from The Nielsen Company and NBC's Today Show indicates that women, specifically women aged 25-44, are the impetus behind the rapid adoption rates. Why? Because women share links they like, women... >>

BizReport | Advertising December 27, 2010

New video unit hyper-targets consumers, messaging

Just in time for the New Year, a new ad unit is being released by AdGenesis. For video, the AdMatch unit hyper-targets ads based on information consumers provide. Ad messages are matched according to information opt-in consumers provide to the... >>

BizReport | Research December 23, 2010

5 predictions for video in 2011

With the New Year now only ten days away, marketers and brands are all clamoring to know what will be hot. Mobile and ecommerce are each expected to have strong years in 2011, but video may be the sleeping giant.... >>

BizReport | Advertising December 20, 2010

Report: $1 million in award payments

Earlier this year Poptent announced a new initiative: they would crowdsource video which could then be used by brand advertisers to engage consumers. The mission to create unique video content which could be used online and offline was a unique... >>

BizReport | Research December 09, 2010

Top tips for video from Panache's Cheryl Kellond

Heading into the New Year marketers are putting the finishing touches on ad campaign plans; if you're pushing into video or hoping to get more video ROI, these tips from Panache may help. Cheryl Kellond is the COO of Panache... >>

BizReport | Blogs & Content November 24, 2010

5min Media launch accesses engaged consumers through video

A new video offering should help brands reach more consumers through video. This week 5min Media launched their Celebrity News Channel, a short form video offering utilizing content from partners such as Sugar, TalkHollywood, Meredith TV and Splash News. The... >>

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