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BizReport | Advertising November 07, 2011

New ad releases may increase ROI across ad screens

Two new releases in the online realm may help brands first serve more targeted ads and then increase overall campaign ROI. From DataXu, a new platform to target based on first and third person data and from YuMe, a partnership... >>

BizReport | Blogs & Content November 03, 2011

Turn adds video, Jun Group finds humor effective in video

American consumers watched nearly 20 hours of online video content in September 2011 so it's no wonder video continues to be a hot topic for brands. New data from Jun Group may lead video advertisers to even more engagement while... >>

BizReport | Advertising October 31, 2011

Is video a good risk for brands?

Video continues to be a big buzzword for marketers. A buzzword that will only increase in the coming months, according to one survey, as consumers continue adoption smartphones and tablets and deepen their 'always on' connectivity.... >>

BizReport | Advertising October 26, 2011

Expansions in video give advertisers more options

More than 180 million American consumers tuned in to online video in September, watching nearly 40 billion videos and spending almost 20 hours each within the video space. Still, less than 20% of that time is from video advertising.As video... >>

BizReport | Viral Marketing October 19, 2011

Changes in viewing push more video online

As more consumers watch time-shifted video - of both pre-produced and original content - brands are pushing more into online video to engage those viewers. A new offering from vzaar may help some brands engage and may even open new... >>

BizReport | Social Marketing October 12, 2011

Study: Social Television on the up

Traditional television viewing may be decreasing thanks to the streaming of shows online as well as an increase in DVRs, but technology is making it easier for people to shift their viewing habits. One interesting finding from NM Incite and... >>

BizReport | Advertising September 26, 2011

4 Questions with Gotham Direct's Shattuck Groome

As online video seeps more deeply into the general consciousness, marketers are looking for more ways to utilize video ad options. According to one expert, the time is now for brands to be experimenting with and developing a video presence.... >>

BizReport | Research September 26, 2011

comScore: Viewers average 18 hours of video per month

New numbers are out from comScore, and it seems video remains a top content go-to for most online Americans. More than 180 million US consumers watched online video clips in August, averaging about 18 hours per viewer. Nearly 7 billion... >>

BizReport | Advertising September 23, 2011

Personalized video ads increase likelihood of brand recommendation

Do highly-targeted video ads, that suggest products depending on where the viewer lives and the current weather, really catch the eyeballs of consumers? Very much so, as new research from personalized video ad startup Eyeview reveals.... >>

BizReport | Blogs & Content September 23, 2011

Online gives broadcasters more chances to engage

The fall TV season kicked off this week with many viewers heating up their DVRs and computers rather than watching at the original broadcast time. But that isn't necessarily a bad thing for broadcasters, because viewers spend as much if... >>

BizReport | Social Marketing September 20, 2011

Brands: Are you ready for social video?

As more consumers watch video marketers are looking for more ways to integrate video. A new solution from Ooyala integrates video within the social sphere, making it simple for video content to be shared in a place where consumers are... >>

BizReport | Advertising September 20, 2011

Mixpo offers real time video solution

A new solution from Mixpo, called SmartVideo, may help brands better traverse the video space. The platform allows users to create and launch video campaigns across screens (mobile, computer, tablet) and in any advertising format. The ads are also tailored... >>

BizReport | Advertising September 15, 2011

GenArts, PixelFish release uses visual effects to engage with shoppers

As more people turn to online video to watch Primetime television, original programming and news clips advertisers are following. A new development in the video space may improve some advertisers' video results. From PixelFish and GenArts, the solution will use... >>

BizReport | Blogs & Content September 15, 2011

SAY Media: Harder to find voters in fragmented online space

Elections are coming up quickly in the US, and that has politicians looking for new ways to connect with voters. That connection is going to be harder than ever finds research from SAY Media, which indicates that fractured media is... >>

BizReport | Advertising September 14, 2011

How one TV network is using social to engage with programming

As more people watch video and television programming from DVRs and online venues many are wondering if the traditional ad is dead. Likely the ad isn't dead - television isn't going anywhere - but brands need to find new ways... >>

BizReport | Internet September 12, 2011

Two-thirds of Americans watch online video at work

Do you watch online video while at work? Over two-thirds of Americans do, according to a new infographic published by Wistia. Maybe you're one of the 42% who prefer to nip to the toilet for a sneaky peek?... >>

BizReport | Internet August 24, 2011

eMarketer: Gen X watches more TV, online video than other demo's

Generation X consumes media across a variety of channels both traditional and digital. A new report from eMarketer finds the demographic consumes more TV than any other age segment and is the largest online video audience.... >>

BizReport | Research August 22, 2011

What brands need to know about video consumers

Americans are consuming more video content, whether on television or the Internet, than ever, but many brands are still unsure how to connect. The key is understanding how consumers are engaging with video and what they are watching.... >>

BizReport | Ecommerce August 11, 2011

Powa, vzaar partner for retail video hosting, distribution

A new offering in the retail space may help manufacturers and brands better engage with in-market consumers. Powa and vzaar have partnered to host and distribute retail video content. On average, US viewers watched more than 16 hours of video... >>

BizReport | Blogs & Content August 10, 2011

What the mobile, video explosions mean for advertisers

US adults are spending more time online, on the mobile web and on Internet connected devices to find content. Whether written or video, the content craze is ratcheting up, giving advertising more chances to engage with in-market, interested consumer groups.... >>

BizReport | Blogs & Content July 26, 2011

Study: Video more important to younger men

Short-form content - movie trailers, music video, funny clips, sports highlights - remain the most viewed online video content, but the video landscape is rapidly changing. New research from Frank N. Magid Associates and Metacafe finds that younger consumers, specifically... >>

BizReport | Blogs & Content July 19, 2011

Expert: Video needs content development

Online video, whether viewed through PC, mobile or tablet device, is coming of age. Once thought of as a way for people to share funny caught-on-camera type moments, there are now professionally produced shows running online-first, advertising options and second-run... >>

BizReport | Research July 18, 2011

Reports: YouTube, iPhone tops for video viewing

Viewers are consumed with video content. Whether on the computer or on mobile devices, the amount of video content viewed each month continues to increase. According to two reports, however, two platforms are leading the way: iPhones and YouTube.... >>

BizReport | Advertising June 30, 2011

Study: Primetime is the new prime time

When it comes to online video more people are watching for longer periods of time. A new study from Yahoo, Phase 2 of Video, finds that not only are viewers consuming more video content they are becoming more discerning of... >>

BizReport | Advertising June 28, 2011

Platform puts advertisers in touch with targeted segments

Gamification is getting huge buzz this summer as more brands look for ways to play with consumer segments. A new platform launch offers one more interaction. Called Loffles, the platform is a kind of rewards system, offering consumers prizes for... >>

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