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BizReport | Advertising September 20, 2011

Mixpo offers real time video solution

A new solution from Mixpo, called SmartVideo, may help brands better traverse the video space. The platform allows users to create and launch video campaigns across screens (mobile, computer, tablet) and in any advertising format. The ads are also tailored... >>

BizReport | Advertising September 15, 2011

GenArts, PixelFish release uses visual effects to engage with shoppers

As more people turn to online video to watch Primetime television, original programming and news clips advertisers are following. A new development in the video space may improve some advertisers' video results. From PixelFish and GenArts, the solution will use... >>

BizReport | Blogs & Content September 15, 2011

SAY Media: Harder to find voters in fragmented online space

Elections are coming up quickly in the US, and that has politicians looking for new ways to connect with voters. That connection is going to be harder than ever finds research from SAY Media, which indicates that fractured media is... >>

BizReport | Advertising September 14, 2011

How one TV network is using social to engage with programming

As more people watch video and television programming from DVRs and online venues many are wondering if the traditional ad is dead. Likely the ad isn't dead - television isn't going anywhere - but brands need to find new ways... >>

BizReport | Internet September 12, 2011

Two-thirds of Americans watch online video at work

Do you watch online video while at work? Over two-thirds of Americans do, according to a new infographic published by Wistia. Maybe you're one of the 42% who prefer to nip to the toilet for a sneaky peek?... >>

BizReport | Internet August 24, 2011

eMarketer: Gen X watches more TV, online video than other demo's

Generation X consumes media across a variety of channels both traditional and digital. A new report from eMarketer finds the demographic consumes more TV than any other age segment and is the largest online video audience.... >>

BizReport | Research August 22, 2011

What brands need to know about video consumers

Americans are consuming more video content, whether on television or the Internet, than ever, but many brands are still unsure how to connect. The key is understanding how consumers are engaging with video and what they are watching.... >>

BizReport | Ecommerce August 11, 2011

Powa, vzaar partner for retail video hosting, distribution

A new offering in the retail space may help manufacturers and brands better engage with in-market consumers. Powa and vzaar have partnered to host and distribute retail video content. On average, US viewers watched more than 16 hours of video... >>

BizReport | Blogs & Content August 10, 2011

What the mobile, video explosions mean for advertisers

US adults are spending more time online, on the mobile web and on Internet connected devices to find content. Whether written or video, the content craze is ratcheting up, giving advertising more chances to engage with in-market, interested consumer groups.... >>

BizReport | Blogs & Content July 26, 2011

Study: Video more important to younger men

Short-form content - movie trailers, music video, funny clips, sports highlights - remain the most viewed online video content, but the video landscape is rapidly changing. New research from Frank N. Magid Associates and Metacafe finds that younger consumers, specifically... >>

BizReport | Blogs & Content July 19, 2011

Expert: Video needs content development

Online video, whether viewed through PC, mobile or tablet device, is coming of age. Once thought of as a way for people to share funny caught-on-camera type moments, there are now professionally produced shows running online-first, advertising options and second-run... >>

BizReport | Research July 18, 2011

Reports: YouTube, iPhone tops for video viewing

Viewers are consumed with video content. Whether on the computer or on mobile devices, the amount of video content viewed each month continues to increase. According to two reports, however, two platforms are leading the way: iPhones and YouTube.... >>

BizReport | Advertising June 30, 2011

Study: Primetime is the new prime time

When it comes to online video more people are watching for longer periods of time. A new study from Yahoo, Phase 2 of Video, finds that not only are viewers consuming more video content they are becoming more discerning of... >>

BizReport | Advertising June 28, 2011

Platform puts advertisers in touch with targeted segments

Gamification is getting huge buzz this summer as more brands look for ways to play with consumer segments. A new platform launch offers one more interaction. Called Loffles, the platform is a kind of rewards system, offering consumers prizes for... >>

BizReport | Blogs & Content June 16, 2011

Study: Video wanted on all screens, all the time

Summer blockbusters or fall and winter Oscar nominees, new research shows younger viewers are likely watching movies on electronic devices as well as movie and television screens to feed their content craving. While the original box office run is safe... >>

BizReport | Internet June 07, 2011

Americans not tuning out TV, are looking for more options

In our thirst for entertainment, American consumers are looking for more options. Many are turning to the Internet as well as television, which is causing some upheaval in the television community. More than 90% of consumers are watching traditional television... >>

BizReport | Blogs & Content May 30, 2011

Why brands should consider video hosting platforms

With all the talk about the potential of online video, many brands are turning to sites like YouTube or attempting to host video on their own. According to one expert, the best option is to use an online video platform.... >>

BizReport | Advertising May 30, 2011

Reports: Ecommerce video trending up

Each month the number of video views and video viewers seems to increase. Along with consumer traffic is more video advertising and sponsorships, but one recent report indicates the real campaign ROI might be in deploying actual video content not... >>

BizReport | Advertising May 27, 2011

Brightcove, AOL 5Min Media expand partnership

This week, Brightcove and AOL's 5Min Media announced plans to expand their partnership. Through the new deal Brightcove's Pro and Enterprise clients will be able to tap into 5Min Media's premium titles, giving them more monetization options.... >>

BizReport | Advertising May 26, 2011

Online video ads attract more attention than TV ads

Recently released results of biometric testing show that viewers of online video pay more attention to advertising, and have a better recollection of those ads, than those who watch television advertising. ... >>

BizReport | Advertising May 25, 2011

Tremor Media gives marketers deep insight into campaign performance

One of the largest video ad networks on the Internet has revealed a new dashboard that gives marketers valuable and deep insights into their online video ad campaigns.... >>

BizReport | Advertising May 23, 2011

Why brands need to be in video now

Although the online video space is growing by leaps and bounds, television is still winning from an advertiser perspective. Roughly $70 billion is spent on television spots each year, even though the online space offers more targeting and cheaper pricing.... >>

BizReport | Internet May 19, 2011

Nielsen reveals online video viewing measurement tool

A new tool aimed at helping advertisers in the UK more accurately target specific viewers of online video has been launched by Nielsen. ... >>

BizReport | Viral Marketing May 19, 2011

How video is evolving in online space

Recently PointRoll expanded their video solution to allow advertisers to stream across portals, giving brands access to more than 40 publisher and network sites, including sites such as Tremor Media, Microsoft sites and Adap.tv. As consumers continue adopting video, brands... >>

BizReport | Advertising May 03, 2011

BrightRoll: Television ad dollars shifting again

Television may still be the big-getter in the advertising race, especially in local markets, but those ad dollars are shifting again. According to a new BrightRoll report more ad dollars are shifting into the online space. In fact, planned online... >>

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