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BizReport | Blogs & Content July 26, 2011

Study: Video more important to younger men

Short-form content - movie trailers, music video, funny clips, sports highlights - remain the most viewed online video content, but the video landscape is rapidly changing. New research from Frank N. Magid Associates and Metacafe finds that younger consumers, specifically... >>

BizReport | Blogs & Content July 19, 2011

Expert: Video needs content development

Online video, whether viewed through PC, mobile or tablet device, is coming of age. Once thought of as a way for people to share funny caught-on-camera type moments, there are now professionally produced shows running online-first, advertising options and second-run... >>

BizReport | Research July 18, 2011

Reports: YouTube, iPhone tops for video viewing

Viewers are consumed with video content. Whether on the computer or on mobile devices, the amount of video content viewed each month continues to increase. According to two reports, however, two platforms are leading the way: iPhones and YouTube.... >>

BizReport | Advertising June 30, 2011

Study: Primetime is the new prime time

When it comes to online video more people are watching for longer periods of time. A new study from Yahoo, Phase 2 of Video, finds that not only are viewers consuming more video content they are becoming more discerning of... >>

BizReport | Advertising June 28, 2011

Platform puts advertisers in touch with targeted segments

Gamification is getting huge buzz this summer as more brands look for ways to play with consumer segments. A new platform launch offers one more interaction. Called Loffles, the platform is a kind of rewards system, offering consumers prizes for... >>

BizReport | Blogs & Content June 16, 2011

Study: Video wanted on all screens, all the time

Summer blockbusters or fall and winter Oscar nominees, new research shows younger viewers are likely watching movies on electronic devices as well as movie and television screens to feed their content craving. While the original box office run is safe... >>

BizReport | Internet June 07, 2011

Americans not tuning out TV, are looking for more options

In our thirst for entertainment, American consumers are looking for more options. Many are turning to the Internet as well as television, which is causing some upheaval in the television community. More than 90% of consumers are watching traditional television... >>

BizReport | Blogs & Content May 30, 2011

Why brands should consider video hosting platforms

With all the talk about the potential of online video, many brands are turning to sites like YouTube or attempting to host video on their own. According to one expert, the best option is to use an online video platform.... >>

BizReport | Advertising May 30, 2011

Reports: Ecommerce video trending up

Each month the number of video views and video viewers seems to increase. Along with consumer traffic is more video advertising and sponsorships, but one recent report indicates the real campaign ROI might be in deploying actual video content not... >>

BizReport | Advertising May 27, 2011

Brightcove, AOL 5Min Media expand partnership

This week, Brightcove and AOL's 5Min Media announced plans to expand their partnership. Through the new deal Brightcove's Pro and Enterprise clients will be able to tap into 5Min Media's premium titles, giving them more monetization options.... >>

BizReport | Advertising May 26, 2011

Online video ads attract more attention than TV ads

Recently released results of biometric testing show that viewers of online video pay more attention to advertising, and have a better recollection of those ads, than those who watch television advertising. ... >>

BizReport | Advertising May 25, 2011

Tremor Media gives marketers deep insight into campaign performance

One of the largest video ad networks on the Internet has revealed a new dashboard that gives marketers valuable and deep insights into their online video ad campaigns.... >>

BizReport | Advertising May 23, 2011

Why brands need to be in video now

Although the online video space is growing by leaps and bounds, television is still winning from an advertiser perspective. Roughly $70 billion is spent on television spots each year, even though the online space offers more targeting and cheaper pricing.... >>

BizReport | Internet May 19, 2011

Nielsen reveals online video viewing measurement tool

A new tool aimed at helping advertisers in the UK more accurately target specific viewers of online video has been launched by Nielsen. ... >>

BizReport | Viral Marketing May 19, 2011

How video is evolving in online space

Recently PointRoll expanded their video solution to allow advertisers to stream across portals, giving brands access to more than 40 publisher and network sites, including sites such as Tremor Media, Microsoft sites and Adap.tv. As consumers continue adopting video, brands... >>

BizReport | Advertising May 03, 2011

BrightRoll: Television ad dollars shifting again

Television may still be the big-getter in the advertising race, especially in local markets, but those ad dollars are shifting again. According to a new BrightRoll report more ad dollars are shifting into the online space. In fact, planned online... >>

BizReport | Advertising May 02, 2011

Forecast: Local TV spend to steadily rise

In the US, nothing is moving television from its advertising position in the local marketplace any time soon. According to a new advertising forecast from BIA/Kelsey, local television ads grew by 23% to reach just over $19 billion in 2010,... >>

BizReport | Viral Marketing April 26, 2011

Adap.tv, Playwire partner for video monetization

A new partnership may help video content creators and brand advertisers connect. Through the partnership Adap.tv, a buying and selling hub for online video, and Playwire, a new video platform from Intergi Entertainment, will collaborate to create a more direct... >>

BizReport | Blogs & Content April 19, 2011

Is online video saving grace of sports?

On any given Sunday in the US you'll likely find men and women watching baseball, basketball or football, rooting on favorite teams and yelling at hated opponents. While most of these are watching on television, a growing number are watching... >>

BizReport | Internet April 15, 2011

Where are people viewing the most video ads?

According to new figures from comScore the most video ads are viewed on Hulu, while Google continues to attract the most viewers. ... >>

BizReport | Viral Marketing April 13, 2011

British SkyBroadcasting taps FreeWheel for video ads

British SkyBroadcasting (Sky) has tapped video technology hub FreeWheel to serve video advertising across several of its platforms and services. The move was preceeded by FreeWheel's opening of an office in London. Sky is the leading pay television provider in... >>

BizReport | Blogs & Content March 24, 2011

Vid-marketers: You need more than YouTube

Video is a hot ticket, but advice from some experts may send video marketers in a different direction. According to experts with Vzaar, just posting video clips and content on hubs such as YouTube is a mistake. Instead, brands need... >>

BizReport | Advertising March 17, 2011

AdoTube: Response-based targeting lifts brand awareness 30%

An in-stream/in-video marketing solutions firm, AdoTube, has released figures that demonstrate the uplift in engagement that can be achieved through response-based targeting.... >>

BizReport | Blogs & Content March 17, 2011

Survey: B-Ball fans likely to tune out the ad messages

Unlike some other sporting events, which have consumers tuning in to the commercials as much as the sports action, March Madness may find more consumers leaving the room when commercials are aired. According to a new poll from Lightspeed Research,... >>

BizReport | Research February 22, 2011

Brightroll pledges more research for video

More consumers are watching online video. More brands are advertising in the digital video space. That means more revenue available, and yet little has changed in the video space as far as tools to track, deliver and monitor video content.... >>

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