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BizReport | Social Marketing January 23, 2012

Brands banking on social, video for Super Bowl XLVI

The Super Bowl has been watched as much for ad innovation as for one-the-field highlights for more than twenty years. But now advertisers are looking for a bigger bang - and are pushing social media as well as video to... >>

BizReport | Advertising January 18, 2012

comScore: Video views up to 43 billion

The consumption rate for online video continues to rise - both for PC/laptop viewing and for tablet/mobile device viewing. And that increasing rate of video views is pushing more advertisers into the space. ... >>

BizReport | Ecommerce January 12, 2012

Moves could give online marketers more options

A few moves in the online space may change the way brands and consumers get together. From data collection to video, these moves could impact how brands engage with and offer information to a growing online community.... >>

BizReport | Advertising January 10, 2012

Forrester: More ad dollars to video through 2016

Look for more advertisers to expand into online video or to push more ad dollars into the video space. Online video, finds Forrester Research, will become a bigger deal for many advertisers through 2016; they expect ad spending to increase... >>

BizReport | Ecommerce January 06, 2012

Pester power sends parents online toy shopping

Now that the Christmas rush is over it's time for toy retailers to take a step back and look at the role of the Internet in the consumer purchase journey. Google's recently released study is a good place to start.... >>

BizReport | Viral Marketing December 27, 2011

Top 3 Video trends for 2012

Viewers streamed to the Internet to watch original content, film trailers/behind-the-scenes previews and other clips in record numbers throughout 2011. More television programming hit online platforms, as well, but short-form content was still the big winner for consumption. What can... >>

BizReport | Blogs & Content December 19, 2011

Forecast: Digital video ad spend to push $5b by 2016

By 2016, one forecast predicts digital video ad spending will reach $5.4 billion. From where will the additional ad cash come? About one-third (32%) is expected to be pulled from traditional television advertising, 45% from non-video display ad budgets.... >>

BizReport | Blogs & Content December 05, 2011

SAY Media release to profile, target non-TV viewers

A new release from SAY Media may help those in the video ad space better connect with a growing population of non-television viewers. While most Americans are still watching television programming, many aren't watching during traditional Prime Time hours -... >>

BizReport | Advertising November 30, 2011

Video ad consumption increases

According to comScore Americans streamed just over 21 hours of content in October; Google continued to drive online viewing with more than 160 million unique viewers watching just over 424 minutes each. The big news, though, sets with video advertising.... >>

BizReport | Advertising November 23, 2011

Studies: Video increasingly important for brand metrics

Two new studies are showing a more direct link between video advertising and brand metrics including purchasing intent and brand lift. And with more than half of the US population engaging in online video viewing, this kind of measurement should... >>

BizReport | Blogs & Content November 22, 2011

How Yahoo, Summit Entertainment engaged with Twilight

Just a few weeks ago, we mentioned that Yahoo and Summit Entertainment were launching a new entertainment sector, meant to build interest and engagement for the new Twilight film. Early numbers are in - from the Yahoo site and from... >>

BizReport | Blogs & Content November 21, 2011

Top 3 tips for video personalization

US consumers are spending, on average, 19 hours each month watching clips, trailers and full episodes of their favorite programming, and yet video ads account for less than 15% of the total time spend within the video space. That is... >>

BizReport | Blogs & Content November 18, 2011

How personalized video can enhance brand

With millions of video clips served each month, it is obvious that consumers are highly engaged with this type of content. Offering personalized video experiences is a relatively new concept in the video space but one which could push even... >>

BizReport | Blogs & Content November 17, 2011

Video getting more play but viewer numbers stabilizing

The number of video views and the amount of time spent with video continues to show sharp increases, but one report indicates the number of viewers isn't increasing as quickly. How is time spent showing such a large increase then?... >>

BizReport | Advertising November 07, 2011

New ad releases may increase ROI across ad screens

Two new releases in the online realm may help brands first serve more targeted ads and then increase overall campaign ROI. From DataXu, a new platform to target based on first and third person data and from YuMe, a partnership... >>

BizReport | Blogs & Content November 03, 2011

Turn adds video, Jun Group finds humor effective in video

American consumers watched nearly 20 hours of online video content in September 2011 so it's no wonder video continues to be a hot topic for brands. New data from Jun Group may lead video advertisers to even more engagement while... >>

BizReport | Advertising October 31, 2011

Is video a good risk for brands?

Video continues to be a big buzzword for marketers. A buzzword that will only increase in the coming months, according to one survey, as consumers continue adoption smartphones and tablets and deepen their 'always on' connectivity.... >>

BizReport | Advertising October 26, 2011

Expansions in video give advertisers more options

More than 180 million American consumers tuned in to online video in September, watching nearly 40 billion videos and spending almost 20 hours each within the video space. Still, less than 20% of that time is from video advertising.As video... >>

BizReport | Viral Marketing October 19, 2011

Changes in viewing push more video online

As more consumers watch time-shifted video - of both pre-produced and original content - brands are pushing more into online video to engage those viewers. A new offering from vzaar may help some brands engage and may even open new... >>

BizReport | Social Marketing October 12, 2011

Study: Social Television on the up

Traditional television viewing may be decreasing thanks to the streaming of shows online as well as an increase in DVRs, but technology is making it easier for people to shift their viewing habits. One interesting finding from NM Incite and... >>

BizReport | Advertising September 26, 2011

4 Questions with Gotham Direct's Shattuck Groome

As online video seeps more deeply into the general consciousness, marketers are looking for more ways to utilize video ad options. According to one expert, the time is now for brands to be experimenting with and developing a video presence.... >>

BizReport | Research September 26, 2011

comScore: Viewers average 18 hours of video per month

New numbers are out from comScore, and it seems video remains a top content go-to for most online Americans. More than 180 million US consumers watched online video clips in August, averaging about 18 hours per viewer. Nearly 7 billion... >>

BizReport | Advertising September 23, 2011

Personalized video ads increase likelihood of brand recommendation

Do highly-targeted video ads, that suggest products depending on where the viewer lives and the current weather, really catch the eyeballs of consumers? Very much so, as new research from personalized video ad startup Eyeview reveals.... >>

BizReport | Blogs & Content September 23, 2011

Online gives broadcasters more chances to engage

The fall TV season kicked off this week with many viewers heating up their DVRs and computers rather than watching at the original broadcast time. But that isn't necessarily a bad thing for broadcasters, because viewers spend as much if... >>

BizReport | Social Marketing September 20, 2011

Brands: Are you ready for social video?

As more consumers watch video marketers are looking for more ways to integrate video. A new solution from Ooyala integrates video within the social sphere, making it simple for video content to be shared in a place where consumers are... >>

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