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BizReport | Advertising November 23, 2011

Studies: Video increasingly important for brand metrics

Two new studies are showing a more direct link between video advertising and brand metrics including purchasing intent and brand lift. And with more than half of the US population engaging in online video viewing, this kind of measurement should... >>

BizReport | Blogs & Content November 22, 2011

How Yahoo, Summit Entertainment engaged with Twilight

Just a few weeks ago, we mentioned that Yahoo and Summit Entertainment were launching a new entertainment sector, meant to build interest and engagement for the new Twilight film. Early numbers are in - from the Yahoo site and from... >>

BizReport | Blogs & Content November 21, 2011

Top 3 tips for video personalization

US consumers are spending, on average, 19 hours each month watching clips, trailers and full episodes of their favorite programming, and yet video ads account for less than 15% of the total time spend within the video space. That is... >>

BizReport | Blogs & Content November 18, 2011

How personalized video can enhance brand

With millions of video clips served each month, it is obvious that consumers are highly engaged with this type of content. Offering personalized video experiences is a relatively new concept in the video space but one which could push even... >>

BizReport | Blogs & Content November 17, 2011

Video getting more play but viewer numbers stabilizing

The number of video views and the amount of time spent with video continues to show sharp increases, but one report indicates the number of viewers isn't increasing as quickly. How is time spent showing such a large increase then?... >>

BizReport | Advertising November 07, 2011

New ad releases may increase ROI across ad screens

Two new releases in the online realm may help brands first serve more targeted ads and then increase overall campaign ROI. From DataXu, a new platform to target based on first and third person data and from YuMe, a partnership... >>

BizReport | Blogs & Content November 03, 2011

Turn adds video, Jun Group finds humor effective in video

American consumers watched nearly 20 hours of online video content in September 2011 so it's no wonder video continues to be a hot topic for brands. New data from Jun Group may lead video advertisers to even more engagement while... >>

BizReport | Advertising October 31, 2011

Is video a good risk for brands?

Video continues to be a big buzzword for marketers. A buzzword that will only increase in the coming months, according to one survey, as consumers continue adoption smartphones and tablets and deepen their 'always on' connectivity.... >>

BizReport | Advertising October 26, 2011

Expansions in video give advertisers more options

More than 180 million American consumers tuned in to online video in September, watching nearly 40 billion videos and spending almost 20 hours each within the video space. Still, less than 20% of that time is from video advertising.As video... >>

BizReport | Viral Marketing October 19, 2011

Changes in viewing push more video online

As more consumers watch time-shifted video - of both pre-produced and original content - brands are pushing more into online video to engage those viewers. A new offering from vzaar may help some brands engage and may even open new... >>

BizReport | Social Marketing October 12, 2011

Study: Social Television on the up

Traditional television viewing may be decreasing thanks to the streaming of shows online as well as an increase in DVRs, but technology is making it easier for people to shift their viewing habits. One interesting finding from NM Incite and... >>

BizReport | Advertising September 26, 2011

4 Questions with Gotham Direct's Shattuck Groome

As online video seeps more deeply into the general consciousness, marketers are looking for more ways to utilize video ad options. According to one expert, the time is now for brands to be experimenting with and developing a video presence.... >>

BizReport | Research September 26, 2011

comScore: Viewers average 18 hours of video per month

New numbers are out from comScore, and it seems video remains a top content go-to for most online Americans. More than 180 million US consumers watched online video clips in August, averaging about 18 hours per viewer. Nearly 7 billion... >>

BizReport | Advertising September 23, 2011

Personalized video ads increase likelihood of brand recommendation

Do highly-targeted video ads, that suggest products depending on where the viewer lives and the current weather, really catch the eyeballs of consumers? Very much so, as new research from personalized video ad startup Eyeview reveals.... >>

BizReport | Blogs & Content September 23, 2011

Online gives broadcasters more chances to engage

The fall TV season kicked off this week with many viewers heating up their DVRs and computers rather than watching at the original broadcast time. But that isn't necessarily a bad thing for broadcasters, because viewers spend as much if... >>

BizReport | Social Marketing September 20, 2011

Brands: Are you ready for social video?

As more consumers watch video marketers are looking for more ways to integrate video. A new solution from Ooyala integrates video within the social sphere, making it simple for video content to be shared in a place where consumers are... >>

BizReport | Advertising September 20, 2011

Mixpo offers real time video solution

A new solution from Mixpo, called SmartVideo, may help brands better traverse the video space. The platform allows users to create and launch video campaigns across screens (mobile, computer, tablet) and in any advertising format. The ads are also tailored... >>

BizReport | Advertising September 15, 2011

GenArts, PixelFish release uses visual effects to engage with shoppers

As more people turn to online video to watch Primetime television, original programming and news clips advertisers are following. A new development in the video space may improve some advertisers' video results. From PixelFish and GenArts, the solution will use... >>

BizReport | Blogs & Content September 15, 2011

SAY Media: Harder to find voters in fragmented online space

Elections are coming up quickly in the US, and that has politicians looking for new ways to connect with voters. That connection is going to be harder than ever finds research from SAY Media, which indicates that fractured media is... >>

BizReport | Advertising September 14, 2011

How one TV network is using social to engage with programming

As more people watch video and television programming from DVRs and online venues many are wondering if the traditional ad is dead. Likely the ad isn't dead - television isn't going anywhere - but brands need to find new ways... >>

BizReport | Internet September 12, 2011

Two-thirds of Americans watch online video at work

Do you watch online video while at work? Over two-thirds of Americans do, according to a new infographic published by Wistia. Maybe you're one of the 42% who prefer to nip to the toilet for a sneaky peek?... >>

BizReport | Internet August 24, 2011

eMarketer: Gen X watches more TV, online video than other demo's

Generation X consumes media across a variety of channels both traditional and digital. A new report from eMarketer finds the demographic consumes more TV than any other age segment and is the largest online video audience.... >>

BizReport | Research August 22, 2011

What brands need to know about video consumers

Americans are consuming more video content, whether on television or the Internet, than ever, but many brands are still unsure how to connect. The key is understanding how consumers are engaging with video and what they are watching.... >>

BizReport | Ecommerce August 11, 2011

Powa, vzaar partner for retail video hosting, distribution

A new offering in the retail space may help manufacturers and brands better engage with in-market consumers. Powa and vzaar have partnered to host and distribute retail video content. On average, US viewers watched more than 16 hours of video... >>

BizReport | Blogs & Content August 10, 2011

What the mobile, video explosions mean for advertisers

US adults are spending more time online, on the mobile web and on Internet connected devices to find content. Whether written or video, the content craze is ratcheting up, giving advertising more chances to engage with in-market, interested consumer groups.... >>

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