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Teenagers today are connected via the Internet. As well as chat rooms and social networks, they are very comfortable using video to communicate and entertain, according to new research from Pew Research Center's Internet & American Life Project.... >>
A recent partnership between video hosting platform vzaar and payment services and ecommerce hub MPP Global Solutions should make it simpler for the creators and distributors of video content to monetize that content. Through the partnership brands can create paywalls... >>
Viewers continue spending the most time with online video in the actual content - clips, movies and streaming programs - that with video advertising. However, about 15% of the time spent with video is now in the form of ad... >>
Video is growing by leaps and bounds - 38 billion clips in March, according to ComScore and other metrics firms find consumers are watching for longer stretches of time.... >>
With video taking up an increasing amount of consumers' online time, it's no wonder brands are pushing into the video space as well. But, brands need to do more than repurpose TV spots or create amateurish videos. What's driving the... >>
Cross-screen viewing can increase purchase intent by up to 72%, reveals a new study by Nielsen for video ad network AdColony.... >>
Internet TV service Hulu has announced advertisers will not be charged unless their advertisements have been streamed through to completion.... >>
Consumers don't want to wait, that is the logic behind new ad technologies that allow consumers to skip video ads. But, according to one industry expert, this 'skipping' may actually be detrimental to brands. So, to skip or not to... >>
A new offering from crowdsourced video production leader Poptent promises to connect brands with talented video production crews - and save them money at the same time. Called Poptent Productions, the platform boasts a network of almost 50,000 videographers in... >>
Two new releases on the video front could have more brands looking at online video as an option. From the IAB and vzaar, the releases help brands put the best message forward while maintaining brand integrity across the online spectrum.... >>
Investing in online video is no longer optional but is key to helping brands drive viewer engagement and improve visibility, according to the findings of a new Harris Interactive study for digital ad company Digitas. ... >>
The consumer interest in online video shows no signs of waning; if anything, consumers seem more interested in online viewing each month. What is the best way to engage the consumer with the content and from that create a buying... >>
To date 'shorter is better' has been the mantra of video advertisers, who believe consumers don't have time to watch more than a few, short clips of content at a time. But that mantra may be changing fast. According to... >>
May sweeps are right around the corner, and will likely be impacted by the streaming of online video programming. According to comScore 48% more video ads were viewed online in February 2012 compared to February 2011. And just in time... >>
Real time bidding (RTB) is becoming a growing force in display advertising, but a new forecast from Forrester and SpotXchange predicts it will soon become a force with online video as well. The forecast suggests RTB online video advertising will... >>
A new study out from comScore finds room for both professionally produced and user generated (UGC) video content in the ad-mosphere. According to their findings using a combination of professional and user generated content helps to drive sales effectiveness. ... >>
Online reviews and product information have been shown to influence sales as consumers research product buys online. A new partnership between EXPO and WebCollage could have similar results by adding a video element. Through the partnership WebCollage will offer user... >>
The scene is set for one of the biggest sports events in the US: the NCAA Men's Basketball Tournament. AKA March Madness. But although the games start in just a few days there is still time for brands to get... >>
A new offering from YuMe should give brands a better view into their video offerings. While many brands are focused on the content of ads and clips first and then the type of ad offered - pre-, post- or mid-roll,... >>
As the number of Americans with home Internet access increase and as those users switch from dial-up to broadband to wireless they're also switching how they utilize the content available. Once, the 'Net was a way to email friends, family... >>
New data from comScore reveals that video ads reached almost half of the U.S. population during January 2012 as over 84% logged on to view video content.... >>
In December US video viewers watched more than 23 hours of content online - more than 43 billion video clips. But what is more interesting, to brands, about the video space is the increasing acceptance of video ads. Because while... >>
A new release from Metacafe - called MEN, Metacafe Entertainment Network, will be one of the first to utilize Facebook's new Timeline and Open Graph features to help distribute short-form video content. And that could change - again - the... >>
Whether home-grown clips on YouTube or professionally produced Hollywood shows, video is growing in strength each month. Billions of video clips are served and along with those clips are millions of advertisements. How to stand out from the crowd in... >>
Brand-led online video that has been recommended, rather than found while browsing, is likely to have a far greater impact on the viewer, according to new research from social video platform Unruly Media.... >>
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