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BizReport | Ecommerce April 10, 2012

Almost half investigate brands after seeing them in online video

Investing in online video is no longer optional but is key to helping brands drive viewer engagement and improve visibility, according to the findings of a new Harris Interactive study for digital ad company Digitas. ... >>

BizReport | Advertising April 09, 2012

Pardon the Interruption? Ad provider says yes

The consumer interest in online video shows no signs of waning; if anything, consumers seem more interested in online viewing each month. What is the best way to engage the consumer with the content and from that create a buying... >>

BizReport | Blogs & Content April 09, 2012

Report: Viewers saving more video content to watch later

To date 'shorter is better' has been the mantra of video advertisers, who believe consumers don't have time to watch more than a few, short clips of content at a time. But that mantra may be changing fast. According to... >>

BizReport | Blogs & Content April 06, 2012

New offerings could help video ROI just in time for May sweeps

May sweeps are right around the corner, and will likely be impacted by the streaming of online video programming. According to comScore 48% more video ads were viewed online in February 2012 compared to February 2011. And just in time... >>

BizReport | Research April 02, 2012

Forecast: RTB to account for more video ad spending

Real time bidding (RTB) is becoming a growing force in display advertising, but a new forecast from Forrester and SpotXchange predicts it will soon become a force with online video as well. The forecast suggests RTB online video advertising will... >>

BizReport | Blogs & Content April 02, 2012

Study finds 'synergy' in professional, UGC video use

A new study out from comScore finds room for both professionally produced and user generated (UGC) video content in the ad-mosphere. According to their findings using a combination of professional and user generated content helps to drive sales effectiveness. ... >>

BizReport | Blogs & Content March 16, 2012

WebCollage, EXPO partner for UGC video placements

Online reviews and product information have been shown to influence sales as consumers research product buys online. A new partnership between EXPO and WebCollage could have similar results by adding a video element. Through the partnership WebCollage will offer user... >>

BizReport | Blogs & Content March 12, 2012

March Madness: Another chance for brands to personalize content

The scene is set for one of the biggest sports events in the US: the NCAA Men's Basketball Tournament. AKA March Madness. But although the games start in just a few days there is still time for brands to get... >>

BizReport | Advertising March 02, 2012

YuMe's PQI first to identify optimal video ad placement

A new offering from YuMe should give brands a better view into their video offerings. While many brands are focused on the content of ads and clips first and then the type of ad offered - pre-, post- or mid-roll,... >>

BizReport | Viral Marketing February 27, 2012

Nielsen: 33% of Americans streaming long-form content

As the number of Americans with home Internet access increase and as those users switch from dial-up to broadband to wireless they're also switching how they utilize the content available. Once, the 'Net was a way to email friends, family... >>

BizReport | Advertising February 22, 2012

comScore: Online video ads reach half of U.S. population

New data from comScore reveals that video ads reached almost half of the U.S. population during January 2012 as over 84% logged on to view video content.... >>

BizReport | Advertising February 20, 2012

Video interest up, ad completion rates up, too

In December US video viewers watched more than 23 hours of content online - more than 43 billion video clips. But what is more interesting, to brands, about the video space is the increasing acceptance of video ads. Because while... >>

BizReport | Blogs & Content February 15, 2012

How social is changing the game for video

A new release from Metacafe - called MEN, Metacafe Entertainment Network, will be one of the first to utilize Facebook's new Timeline and Open Graph features to help distribute short-form video content. And that could change - again - the... >>

BizReport | Viral Marketing February 08, 2012

Trends for video in 2012

Whether home-grown clips on YouTube or professionally produced Hollywood shows, video is growing in strength each month. Billions of video clips are served and along with those clips are millions of advertisements. How to stand out from the crowd in... >>

BizReport | Social Marketing February 08, 2012

Unruly: Brand recall boosted by recommended brand-led video

Brand-led online video that has been recommended, rather than found while browsing, is likely to have a far greater impact on the viewer, according to new research from social video platform Unruly Media.... >>

BizReport | Blogs & Content January 26, 2012

Studies: Focus on production, use online video with television

Whether online or mobile, the market for video is growing by leaps and bounds. Those viewing options are also bringing up new questions - is it better to sponsor or advertise? Short-form or long-form? Home-based production or professional? ... >>

BizReport | Social Marketing January 23, 2012

Brands banking on social, video for Super Bowl XLVI

The Super Bowl has been watched as much for ad innovation as for one-the-field highlights for more than twenty years. But now advertisers are looking for a bigger bang - and are pushing social media as well as video to... >>

BizReport | Advertising January 18, 2012

comScore: Video views up to 43 billion

The consumption rate for online video continues to rise - both for PC/laptop viewing and for tablet/mobile device viewing. And that increasing rate of video views is pushing more advertisers into the space. ... >>

BizReport | Ecommerce January 12, 2012

Moves could give online marketers more options

A few moves in the online space may change the way brands and consumers get together. From data collection to video, these moves could impact how brands engage with and offer information to a growing online community.... >>

BizReport | Advertising January 10, 2012

Forrester: More ad dollars to video through 2016

Look for more advertisers to expand into online video or to push more ad dollars into the video space. Online video, finds Forrester Research, will become a bigger deal for many advertisers through 2016; they expect ad spending to increase... >>

BizReport | Ecommerce January 06, 2012

Pester power sends parents online toy shopping

Now that the Christmas rush is over it's time for toy retailers to take a step back and look at the role of the Internet in the consumer purchase journey. Google's recently released study is a good place to start.... >>

BizReport | Viral Marketing December 27, 2011

Top 3 Video trends for 2012

Viewers streamed to the Internet to watch original content, film trailers/behind-the-scenes previews and other clips in record numbers throughout 2011. More television programming hit online platforms, as well, but short-form content was still the big winner for consumption. What can... >>

BizReport | Blogs & Content December 19, 2011

Forecast: Digital video ad spend to push $5b by 2016

By 2016, one forecast predicts digital video ad spending will reach $5.4 billion. From where will the additional ad cash come? About one-third (32%) is expected to be pulled from traditional television advertising, 45% from non-video display ad budgets.... >>

BizReport | Blogs & Content December 05, 2011

SAY Media release to profile, target non-TV viewers

A new release from SAY Media may help those in the video ad space better connect with a growing population of non-television viewers. While most Americans are still watching television programming, many aren't watching during traditional Prime Time hours -... >>

BizReport | Advertising November 30, 2011

Video ad consumption increases

According to comScore Americans streamed just over 21 hours of content in October; Google continued to drive online viewing with more than 160 million unique viewers watching just over 424 minutes each. The big news, though, sets with video advertising.... >>

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