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New data out today from YuMe shows pre-roll is still the king of video formats. According to the YuMe Q2 Connected Audience Network report 76% of impressions served by YuMe are pre-roll. CPG brands continue pushing into video in the... >>
Television may not have the cache or measurement it once did, but don't knock television off your radar, brands. According to new data out from Convertro television continues impacting not only traffic to branded and non-branded sites, but it is... >>
The new integration between a number of video hubs and Nielsen will offer video advertisers more for their advertising dollar. The integration results in the Nielsen Online Campaign Ratings platform which uses viewer demographics from Nielsen and engagement numbers from... >>
In the online space, one of the new must-haves is a quality video option. Having fresh, engaging content - whether in the form of video ads or added value content - is becoming more important. Here's how one platform helps... >>
A new release out from SundaySky offers retail brands another way to engage lost shoppers online - through video. Called SmartVideo, the platform allows brands to retarget consumers who have abandoned retail sites without converting through pre-roll video content. What... >>
A new arrival into the online video scene could update what brands have, to date, been doing with online video. From SundaySky, the SmartVideo platform allows for the retargeting of video ads, helping to make video a more relevant experience... >>
In the heat of summer video content hubs may have seen an uptick in streaming content. According to comScore nearly 40 billion video clips were served to American viewers in July; video as served reached 9.6 billion. Video ads now... >>
When it comes to watching video online online, a growing number of viewers are watching online - via television. Connected television sets, to be precise. According to new data from NPD Display Search about 18% of video viewers are accessing... >>
In July, comScore reports more than 184 million US online adults consumed more than 36 billion video clips; among those clips were more than 9 billion video ads. While viewers have shifted some viewing online, brands are still trying to... >>
The Olympics are highlighting just how the Internet has changed content consumption. Rather than watching the nightly recaps, a study from Velti indicates about 40% of viewers are watching online as well as television with 35% looking to mobile devices... >>
Living streaming is one of the areas of video advertising that has been the most challenging for businesses. Sponsorship of live streaming events is great, but about in-stream ads? A new offering from Jivox allows video ads to be inserted... >>
In May comScore reports more than 10 billion video clips were served to online viewers - a record number for online video. Their research also shows more than 80% of the US online population is now watching video online -... >>
New data out from Nielsen finds ad spending is up for the first quarter of 2012 - an indicator that consumer confidence is also up and, potentially, that the global recession may be nearing an end. According to Nielsen's data... >>
Wonder how your video stacks up against competitors? A new metric from Unmetric may help. The company is launching a social benchmarketing tool, for brands to use within YouTube, which will tell them not only how their campaign is faring... >>
Can you over-expose an ad to online video viewers? Yes, according to new research from digital video ad platform and solutions provider Videology. ... >>
In a couple of months time YouTube will launch a platform that will give agencies, small businesses, and brands on a budget, access to many YouTube content creators, who are stars in their own right, to help create video content.... >>
New data out from NPD Display Search finds about 70% of people are now engaging with video content outside of the traditional television set. Tablet viewing, especially, is pushing more content engagement, with views more than doubling in many areas.... >>
For the first time Nielsen is reporting how consumers are engaging with video content on the web; as of May 2012 their research shows more than 160 million unique viewers (US) watched nearly six hours of content. Much of that... >>
US viewers are not only paying to watch some content, but they're spending more time with paid content than ever before - especially via smart device - finds new data out from J.D. Power and Associates. While paid content views... >>
When it comes to the television screen, the computer screen and the mobile screens those engaged with brands are looking for them in multiple locations. That, according to new data from comScore and the Coalition for Innovative Media Measurement (CIMM).... >>
New data out from iSupply and comScore indicates a continuing consumer trend: online video. While traditional television viewing has been time-shifted to DVR or online, now data indicates more streaming of movie and other content as well. In fact, iSupply... >>
Reality television is nothing new to viewers but Ford and Yahoo are putting a new twist to the genre this summer - creating a competition in which the new Ford Focus Electric co-stars with celebrities. Will the move work to... >>
A new report from Vindico may have some brands rethinking their video ad strategy. According to the report of the 80% (average) of video ads which are abandoned, that abandonment comes within the first half of the ad. Before you... >>
Don't tell advertisers in Brazil that display is dead. According to new numbers from comScore the online display advertising space hit 190 billion impressions for Q1 2012; 17 different brand advertisers hit over 1 billion impressions for the quarter. ... >>
A new release from BrightRoll should give video marketers better insight into campaigns. Called AudienceConnect, the platform offers in-flight measurements and sends metrics to the advertiser on a score-type system. ... >>
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