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BizReport | Advertising November 09, 2012

Report: Why smart TV households hold promise for online brands

The number of people watching television and other video content online continues to grow. More than 40 billion clips were served in September according to comScore. But it isn't just people watching content online - a growing trend is using... >>

BizReport | November 07, 2012

Over 43% of UK advertisers to increase mobile and online video ad budgets

Over 4 in 10 media buyers and top decision makers at UK advertising agencies say spending on mobile and online video will be increased next year, but many also want to see stronger success metrics. ... >>

BizReport | Advertising November 05, 2012

BrightRoll's SmartView unit offers viewers control

A new video offering from BrightRoll is set up to put the viewer in control of advertising. Called SmartView, it puts the viewer in control by allowing them to choose to watch the video ad or skip the add and... >>

BizReport | November 01, 2012

Record numbers of online videos viewed in U.S. during September

More video content was viewed online in September than ever before, according to the latest data released from comScore's Video Metrix. ... >>

BizReport | Blogs & Content October 25, 2012

Latin American video trends point to skyrocketing consumption

Online video is raging around the globe. From viewers on computers to mobile devices, more and more content is consumed through video outlets each month. In Latin America, the trends look like this:... >>

BizReport | October 17, 2012

YouTube launches new audience engagement analytics tool

YouTube has introduced a number of new tools to their analytics suite, including the ability to see how long viewers spend watching video content. ... >>

BizReport | Mobile Marketing October 12, 2012

Mobile to overtake TV to become first screen

As people watch more video on their mobile devices, could the television become the second screen? YouTube's Robert Kyncl believes so, and it's not in the too distant future.... >>

BizReport | Blogs & Content October 12, 2012

Jun Group: Video marketplace maturing

While the bulk of video ad placements continue to be short pre-roll units, the marketplace is getting ready for a shift - and that's a good thing for advertisers. That, according to new data out from Jun Group. The new... >>

BizReport | Advertising October 08, 2012

Top 3 ways to improve sales through 2012 holidays

We're still more than a month from the official kick-off to the 2012 holidays - Black Friday - but savvy marketers are already making plans for better performances. Here are SundaySky's top three tips for improving websites in preparation for... >>

BizReport | Blogs & Content September 28, 2012

PointRoll releases InTagration product

A new solution out for video holds some promise for video advertisers. Called InTagration, the product from PointRoll is set up help video advertisers better track and meet publisher expectations for various devices - ensuring their ads will run where... >>

BizReport | Viral Marketing September 26, 2012

YuMe: 76% of video impressions are pre-roll

New data out today from YuMe shows pre-roll is still the king of video formats. According to the YuMe Q2 Connected Audience Network report 76% of impressions served by YuMe are pre-roll. CPG brands continue pushing into video in the... >>

BizReport | Advertising September 21, 2012

Brands: How TV continues impacting digital

Television may not have the cache or measurement it once did, but don't knock television off your radar, brands. According to new data out from Convertro television continues impacting not only traffic to branded and non-branded sites, but it is... >>

BizReport | Advertising September 20, 2012

Nielsen release ties video, demographics, engagement

The new integration between a number of video hubs and Nielsen will offer video advertisers more for their advertising dollar. The integration results in the Nielsen Online Campaign Ratings platform which uses viewer demographics from Nielsen and engagement numbers from... >>

BizReport | Advertising September 14, 2012

How Unicorn Media helps monetize video for brands

In the online space, one of the new must-haves is a quality video option. Having fresh, engaging content - whether in the form of video ads or added value content - is becoming more important. Here's how one platform helps... >>

BizReport | Blogs & Content September 05, 2012

How to retarget shoppers through video

A new release out from SundaySky offers retail brands another way to engage lost shoppers online - through video. Called SmartVideo, the platform allows brands to retarget consumers who have abandoned retail sites without converting through pre-roll video content. What... >>

BizReport | Blogs & Content September 04, 2012

How SmartVideo may change video ads

A new arrival into the online video scene could update what brands have, to date, been doing with online video. From SundaySky, the SmartVideo platform allows for the retargeting of video ads, helping to make video a more relevant experience... >>

BizReport | Blogs & Content August 28, 2012

Nearly 40 billion video clips viewed in July

In the heat of summer video content hubs may have seen an uptick in streaming content. According to comScore nearly 40 billion video clips were served to American viewers in July; video as served reached 9.6 billion. Video ads now... >>

BizReport | Blogs & Content August 28, 2012

Report: Connected TVs pushing more online video content

When it comes to watching video online online, a growing number of viewers are watching online - via television. Connected television sets, to be precise. According to new data from NPD Display Search about 18% of video viewers are accessing... >>

BizReport | Blogs & Content August 23, 2012

Releases offer ways to engage through video

In July, comScore reports more than 184 million US online adults consumed more than 36 billion video clips; among those clips were more than 9 billion video ads. While viewers have shifted some viewing online, brands are still trying to... >>

BizReport | Blogs & Content August 03, 2012

How live-streaming and traditional advertising can intermix

The Olympics are highlighting just how the Internet has changed content consumption. Rather than watching the nightly recaps, a study from Velti indicates about 40% of viewers are watching online as well as television with 35% looking to mobile devices... >>

BizReport | Mobile Marketing July 17, 2012

Jivox release allows for video ads in live streaming

Living streaming is one of the areas of video advertising that has been the most challenging for businesses. Sponsorship of live streaming events is great, but about in-stream ads? A new offering from Jivox allows video ads to be inserted... >>

BizReport | Viral Marketing July 13, 2012

Announcements underscore importance of video

In May comScore reports more than 10 billion video clips were served to online viewers - a record number for online video. Their research also shows more than 80% of the US online population is now watching video online -... >>

BizReport | Advertising July 11, 2012

Global ad spend up 12% online in Q1 finds Nielsen

New data out from Nielsen finds ad spending is up for the first quarter of 2012 - an indicator that consumer confidence is also up and, potentially, that the global recession may be nearing an end. According to Nielsen's data... >>

BizReport | Social Marketing July 04, 2012

Unmetric offers social benchmarking tool for YouTubers

Wonder how your video stacks up against competitors? A new metric from Unmetric may help. The company is launching a social benchmarketing tool, for brands to use within YouTube, which will tell them not only how their campaign is faring... >>

BizReport | Advertising July 02, 2012

Videology nails pre-roll ad exposure 'sweet spot'

Can you over-expose an ad to online video viewers? Yes, according to new research from digital video ad platform and solutions provider Videology. ... >>

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