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Video holds a lot of potential for brands - the ability to create unique content and engage through interactive messages are two top points. One platform takes video farther, by delivering video through social networks as well as email and... >>
The ability of interactive video ads to double purchase intent highlights the significant advantage of interactive brand marketing via online video compared with television ads.... >>
For online video, pre-roll may be a grandfather unit, but it's still pulling in viewers and advertisers alike. The problem with pre-roll is that many ads are simply repurposed from television and many are not properly personalized - or targeted.... >>
Branded video content as well as more traditional video advertising is expected to see a significant increase in 2013. In July comScore reported that 187 million Americans watched more than 45 billion video clips - nearly 20 billion of which... >>
One more way for broadcasters to tap into their audience members: programmatic ad buys which target local viewers living or working abroad. Recently RTE, the Irish Republic's largest broadcaster tapped Adap.tv to power programmatic buys outside the Republic - and... >>
When it comes to engaging older Americans, video may be the best bet of many brands. New data out from a Google/Ipsos MediaCT study finds that 75% of Boomers and 68% of Seniors take some kind of action after seeing... >>
New data out from Ooyala, covering the first quarter of 2013, indicates that more and more video is pushing through mobile devices. According to the Global Video Index (Q1 2013) the mobile/tablet share of video views increased by 19% through... >>
New figures released by comScore show that 182 million Americans watched almost 41 billion online content videos during May and a record number of ad views.... >>
A new report out from BrightRoll and the IAB is marking 2013 as a 'breakout' year for video in Canada with more than 90% of Canadians now watching online video content. Along with an uptick in the consumption of video... >>
Budgets previously reserved for television and display advertising are being diverted to online video, according to a global study by new AOL global branded content business Be On. ... >>
Research in the UK by media and advertising company Martini Media reveals that marketers targeting consumers of luxury items plan to spend twice as much on rich media and online video that their counterparts marketing to the mass market. ... >>
Video continues on an upswing, that according to new data out from SundaySky. The video hub generates SmartVideos, branded pieces of content set up to engage customers in the acquisition funnel. According to their data video views within SundaySky are... >>
Consumers are blind to banner ads and may not take the time really delve into social ads, but video is another entity. In fact, new data out from Brightroll indicates that video advertising is now leading the digital marketing space.... >>
New data out from Qumu shows one area employees find lacking at work: Video portals. Especially for those employees collaborating on reports, campaigns or other brand content, the survey found nearly 80% are interested in video collaboration tools but only... >>
Across the globe more consumers are tuning in to online video. Whether streaming full length episodes via mobile devices or looking for short-form, user generated content, video sites are brimming with viewers who are engaging with content and ads. Here's... >>
Instead of rewinding DVRs or texting friends about the latest hot commercial, video viewers are now sharing their favorite ads through social channels. That according to new data out from Unruly which shows that video ad 'shares' for CPG brands... >>
New research from Sharethrough and Nielsen hammers home the message that choice beats interruption when it comes to video advertising.... >>
This week YuMe announced an update to their Placement Quality Index, with the main takeaway being increased brand safety. Through the update, brands will receive an index of the value of each ad placement. ... >>
Over six years ago, Google bought YouTube. Today, their $1.65 billion investment is proving its worth. A recent announcement from Google reveals that YouTube now has 1 billion monthly users.... >>
A suite of video options from blurbIQ may have advertisers and consumers paying more attention to video ad units. The interactive, overlay ads are said to increase viewer engagement and may increase interactions; the units also feed campaigns analysis to... >>
There is renewed interest in video, specifically high quality mobile video, from big brands. Compared to standard banner advertising, video is seen as more engaging to the consumer base. To help push that engagement factor, AdColony has released the End... >>
The amount of online video viewed on a tablet grew significantly last year, but mobile video viewing overall remains but a small proportion of all time spent watching online video, according to new research released by Ooyala. ... >>
New video formats are headed to a computer or mobile screen near you. The IAB has announced the Digital Video Rising Stars, part of the IAB's Rising Stars Initiative. It including options for Filmstrip, Ad Control Bar, Time Sync, Extenders... >>
In their latest annual Video Monetization Report, FreeWheel reveals the significant rise in online videos watched via a mobile device.... >>
While the Super Bowl or the Grammy's or the Oscars may seem above the ad budgets of most advertisers, the payoff from advertising on these big events can be felt for a long time. Here's one expert's take:... >>
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