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BizReport | Ecommerce June 30, 2010

gWallet: 1.7 million minutes of video served in social games

Social gaming is beginning to look like a hot ticket for video publishers and brands. Why? According to social media monetization firm gWallet more than 1.7 million minutes of video ad campaigns were served to social gaming consumers in Q1... >>

BizReport | Advertising June 30, 2010

YouTube pre-roll ad "skip button" test a success, launching soon

If you're producing or using online video ads then you better make sure they're engaging. Google's testing of a "skip" button in pre-roll ads has been a success and plans are afoot to roll out the format later this year.... >>

BizReport | Blogs & Content June 30, 2010

Half of Internet users watching online video, more growth expected

A new report by Metacafe and research firm Frank N. Magid Associates illustrates the rise in popularity of online video and its potential for growth in the foreseeable future.... >>

BizReport | Research June 30, 2010

Study: Consumers spending more online time in entertainment

It is no secret that the general public likes to be entertained, but it may surprise some to realize just how much online time is spent in the 'Entertainment' realm. According to a new study from Metacafe and Frank N.... >>

BizReport | Research June 22, 2010

Online video: not just for UGC fans anymore

Online video is beginning its coming of age. Once fodder for mom-and-pop shared video clips of kids making silly faces, consumers are now most likely to be found watching professionally produced content or ads. According to new research from eMarketer... >>

BizReport | Blogs & Content June 18, 2010

FIFA World Cup underscores video's untapped potential

For just over a week now consumers across the globe have been infatuated with one thing: football (soccer, to those of us in North America). They are talking football, watching matches and sharing photos and buzz about the World Cup... >>

BizReport | Advertising June 16, 2010

Major TV network set to double online ads in video

Online episodes of television shows generally contain just a few minutes of ads, but this could be about to change as a major television network moves to increase the amount of ads shown during online programming.... >>

BizReport | Research June 10, 2010

Study: Marketers can lengthen video ads

The theory that video ads must be 15 seconds or less may be flawed. According to a recent TubeMogul study, longer ads are more engaging for consumers, at least for stand-alone ads. Stand-alone video ads are usually a complete branded... >>

BizReport | Research June 07, 2010

Platform suite offers video marketers consumption rates by device

Want to know how many consumers are watching your clips via PC, smartphone or other device? There's a new platform for that. Video search engine MeFeedia has launched a new suite of tools which relates this information or marketers and... >>

BizReport | Viral Marketing June 04, 2010

Video platform matches consumers, brands

AdGenesis Digital has launched a new video platform which matches consumers with brands and rewards in real time. The platform allows the consumer to 'exchange' their buying preferences for relevant ads and rewards from brands. It is currently available on... >>

BizReport | Internet June 02, 2010

comScore: April U.S. online video viewer numbers down

comScore's U.S. video metrix figures for April were released earlier this week showing the number of video viewers to be down and a relatively new kid on the block performing well.... >>

BizReport | Advertising May 31, 2010

Inside INdiana Business taps Cantaloupe for video experience

Marketers interested in Indiana demographics have a new way to engage and hopefully convert. Inside INdiana Business has partnered with Cantaloupe.TV for a more engaging video experience. Cantaloupe will serve content and ads within the Inside INdiana Business portal. ... >>

BizReport | Blogs & Content May 28, 2010

Why does Twitter refer the most engaged traffic to video content sites?

It looks like online video and micro-blogging is a match made in heaven. New data from TubeMogul shows Twitter outdoes other online giants when it comes to referring engaged traffic to video content and experts concur. But why?... >>

BizReport | Trends & Ideas May 18, 2010

YouTube turns 5 and hits viewing milestone

There's no pause for video mega-site YouTube's growth as it cruises into its fifth year and celebrates a viewing milestone. ... >>

BizReport | Advertising May 07, 2010

Adap.tv adds RTB option to platform

Video marketers can now add real-time bidding to the suite of tools offered from video ad marketplace Adap.tv. The addition of real-time bidding gives marketers and publishers more options for increasing revenue. Offering ad slots in real time is another... >>

BizReport | Advertising April 29, 2010

Expert says video's draw is content

When it comes to any type of marketing, brands understand now that consumers want information. They want to be entertained, certainly, but more than that they want product information that is easy to understand without downloading 15 pages of content... >>

BizReport | Advertising April 26, 2010

Study: Half of marketers believe video is more effective

The latest Online Video Advertising Report, from branded video ad network Brightroll, indicates satisfaction and motivation in the video ad space. Researchers found that online marketers are increasingly turning to video advertising to reach out to and engage with consumers.... >>

BizReport | Viral Marketing April 12, 2010

Adap.tv partners with Grab Networks

A new partnership between video syndication network Grab Networks and video ad management platform Adap.tv should increase the reach of video for marketers using the platform. Adap.tv's platform allows marketers to manage and distribute video ads to thousands of consumers... >>

BizReport | Viral Marketing April 05, 2010

'Other' may be the premium marketer response to viral video

When it comes to video marketing are you hoping to increase campaign ROI? Market share? Other? Other may be your best response according to a recent BrandWeek report. Why? Because the most recent top viral video ads (from 2009) all... >>

BizReport | Advertising April 02, 2010

Internet Broadcasting hovers ads

The verdict is still out, at least from consumers, about a new ad type from Internet Broadcasting, but from marketers the verdict is excitement. The local website, content and ad solutions firm recently launched a new collapsible, 'hover' ad, said... >>

BizReport | Advertising April 02, 2010

Report: Online TV increases ad tolerance

When it comes to advertising every marketer wants to know the secret formula. What will make the consumer click? What will make them laugh, share or favorite a link? What will engage the consumer? Well, it looks like at least... >>

BizReport | Advertising March 29, 2010

Viewers will tolerate more ad time during online video

Recent research has shown that most people who watch television shows online aren't necessarily doing so to avoid advertising. In fact, it appears they would be happy to watch more ad content during online video than they currently do. ... >>

BizReport | Research March 23, 2010

Three-Screen: 35% increase in media usage

When it comes to consuming information, Americans are gluttons. This should be no surprise, as it's the same the world over. However, according to the latest Three Screen Report from The Nielsen Company, Americans have increased their media consumption by... >>

BizReport | Research March 17, 2010

comScore, VideoEgg: Online video lifts brand

Video can no longer be ignored - by consumers or marketers. That is the takeaway from a new joint study, releasing today. Video ad network VideoEgg and metrics firm comScore partnered for a close look into online video. The results... >>

BizReport | Research March 15, 2010

Online video up 10% YoY

The online video consumer base just keeps getting better. According to the latest numbers from NielsenWire online video usage increased by more than 10% in February, even though unique viewers decreased by about 1% for the month. ... >>

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