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It looks like online video and micro-blogging is a match made in heaven. New data from TubeMogul shows Twitter outdoes other online giants when it comes to referring engaged traffic to video content and experts concur. But why?... >>
There's no pause for video mega-site YouTube's growth as it cruises into its fifth year and celebrates a viewing milestone. ... >>
Video marketers can now add real-time bidding to the suite of tools offered from video ad marketplace Adap.tv. The addition of real-time bidding gives marketers and publishers more options for increasing revenue. Offering ad slots in real time is another... >>
When it comes to any type of marketing, brands understand now that consumers want information. They want to be entertained, certainly, but more than that they want product information that is easy to understand without downloading 15 pages of content... >>
The latest Online Video Advertising Report, from branded video ad network Brightroll, indicates satisfaction and motivation in the video ad space. Researchers found that online marketers are increasingly turning to video advertising to reach out to and engage with consumers.... >>
A new partnership between video syndication network Grab Networks and video ad management platform Adap.tv should increase the reach of video for marketers using the platform. Adap.tv's platform allows marketers to manage and distribute video ads to thousands of consumers... >>
When it comes to video marketing are you hoping to increase campaign ROI? Market share? Other? Other may be your best response according to a recent BrandWeek report. Why? Because the most recent top viral video ads (from 2009) all... >>
The verdict is still out, at least from consumers, about a new ad type from Internet Broadcasting, but from marketers the verdict is excitement. The local website, content and ad solutions firm recently launched a new collapsible, 'hover' ad, said... >>
When it comes to advertising every marketer wants to know the secret formula. What will make the consumer click? What will make them laugh, share or favorite a link? What will engage the consumer? Well, it looks like at least... >>
Recent research has shown that most people who watch television shows online aren't necessarily doing so to avoid advertising. In fact, it appears they would be happy to watch more ad content during online video than they currently do. ... >>
When it comes to consuming information, Americans are gluttons. This should be no surprise, as it's the same the world over. However, according to the latest Three Screen Report from The Nielsen Company, Americans have increased their media consumption by... >>
Video can no longer be ignored - by consumers or marketers. That is the takeaway from a new joint study, releasing today. Video ad network VideoEgg and metrics firm comScore partnered for a close look into online video. The results... >>
The online video consumer base just keeps getting better. According to the latest numbers from NielsenWire online video usage increased by more than 10% in February, even though unique viewers decreased by about 1% for the month. ... >>
Another big event is just a week away, and many advertisers have signed on. Just a few weeks after the Olympics, March Madness has descended and college basketball fans are rabidly consuming content, specifically video content. This is great for... >>
Even though overall U.S. video viewership declined slightly from December, 2009, to 32.4 billion videos viewed from 33.2 billion, comScore's year-over-year figures tell a different story. ... >>
The Olympic pull had an effect on consumers during the month of February, with many logging on to watch highlights, value-added content or to check the standings of their favorite teams, sports and individuals. According to metrics firm comScore Yahoo,... >>
There's a new ad unit on the horizon. Online video ad network Smartclip released the SmartStitial video ad unit this week, giving marketers the ability to surround a video ad with a branded message.... >>
Add one more capability to Tremor Media's suite of tools: real-time audience targeting. The online video monetization platform has launched an enhanced targeting tool which uses real-time information to deliver relevant ads from the first impression. ... >>
When it comes to creative, most marketers think detail is the key. In some instances, yes more copy work, but by and large the most attention-getting ads are still quick and to the point. Especially in the online ad world,... >>
When it comes to the latest and greatest tech devices, early adopters may have nothing on the general public. According to a new report from In-Stat consumers in general are getting excited with next-gen video devices, including those for web-television.... >>
Video marketers have another place to look for ad-space: Adap.tv. This month the video management platform launched a first-of-its-kind video advertising marketplace. The platform gives brands, marketers and publishers the ability to control the buying and selling of in-stream video... >>
Two recent studies show that online video viewers are becoming increasingly intolerant with perhaps the most dominant form of video ad formats - the pre-roll. ... >>
Visible Measures, a viral video tracking and measurement firm, has just released preliminary results of its Super Bowl Ads Study and found Doritos to be the most-viewed brand in social video.... >>
If ad buys are taking up too much of your time, a new platform from Panache might help. Today Panache launches the AdFlow platform which gives publishers the ability to scale digital video campaigns from ad sale to trafficking.... >>
Event marketing is not a new thing in the world of advertising. Brands and marketers have used big events to engage consumers as long as events - from World's Fairs to the Olympics - have become popularized. But this year... >>
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