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BizReport | Social Marketing September 02, 2011

Cone survey reveals power of negative reviews

Negative reviews are just as persuasive as positive reviews and their power is growing, according to a new study from PR and marketing comms agency Cone Inc. that found more people today would change their mind about a purchase after... >>

BizReport | Mobile Marketing August 25, 2011

UK consumers plan more festive shopping by phone this year

Over half of the 6,000 or so UK consumers surveyed by eDigitalResearch for IMRG plan to start their Christmas shopping earlier this year, many will use the Internet and more than a third will do more shopping using their smartphones,... >>

BizReport | Ecommerce archives August 23, 2011

Over half of Brits armed with 'digital till' while watching TV

People that don't browse the Internet while watching TV are now in the minority in the UK, according to a new report from Deloitte and Gfk.... >>

BizReport | Ecommerce archives August 22, 2011

Brands need more than deals for 2011 holiday shopping success

Looking toward the holiday season, retailers are probably expecting a high online shopping total. That is as it should be after the Q2 ecommerce totals reported by comScore earlier this month. However, a new report from Motista finds that etailers... >>

BizReport | Ecommerce archives August 19, 2011

How one retail site is melding brand, content

With the rush of the holiday shopping season only a few weeks away, etailers the world over are looking for ways to create a more interactive experience for shoppers. Elle Tahari has unveiled their new look, which may give other... >>

BizReport | Ecommerce archives August 18, 2011

comScore: 20% of global Internet users visited Amazon in June

Over a fifth of global Internet users visited Amazon's various websites during June, according to a report from comScore, as consumers continue to head online for convenience and best prices. ... >>

BizReport | Ecommerce archives August 15, 2011

Survey: Translated websites may improve global sales

As online shopping and research continues to grow, brands are looking for ways to engage shoppers outside their region and sometimes outside the country. The best way to do this? A new report from TransPerfect indicates website translation is key,... >>

BizReport | Ecommerce archives August 15, 2011

Chilled-out shoppers put higher monetary value on products

Shoppers in a state of relaxation will put a higher dollar value on products than if they were stressed, according to a new paper published in the American Marketing Association's Journal of Marketing. ... >>

BizReport | Ecommerce archives August 09, 2011

$1 in $10 spent online, how merchants can capitalize

With back-to-school shopping in full swing, merchants are finding more consumers connecting to them through online and mobile channels. Many of these consumers are buying online, but even those who research online and buy in-store offer a wealth of information... >>

BizReport | Ecommerce archives August 05, 2011

Group-buying gripes growing among consumers

Consumers, blinded by the lure of a great deal, aren't paying attention to the finer details, according to consumer complaint observations by both the Consumer Federation of America and Internet watchdog At the same time, some merchants aren't making... >>

BizReport | Ecommerce archives August 05, 2011

4 Questions with Searchandise CEO John Federman

As the holidays pull closer, merchants are looking for more ways to find and engage online shoppers. While both mobile and ecommerce have seen steady increases throughout 2011, most merchants rely on the holidays to make the bulk of their... >>

BizReport | Ecommerce archives August 02, 2011

Accenture: Half of BTS shoppers won't go online

A new prediction may push online retailers into a more active back-to-school (BTS) campaign mode. According to new data from Accenture, about half of BTS shoppers say they won't shop online at all this season, which means etailers really need... >>

BizReport | Mobile Marketing July 28, 2011

Online retailers face new challenge - the tablet

So you've set up your e-commerce website and you've optimized it for m-commerce; you've even sorted a Facebook transactional Page to get aboard the f-commerce train. Think you're done? Think again. Enter t-commerce.... >>

BizReport | Ecommerce archives July 27, 2011

How etailers can capitalize this holiday season

With the holiday shopping season just around the corner, many etailers are already planning how to better engage consumers. In 2010 online shoppers spent more than $34 billion during Q4; this year that number could be surpassed with some savvy... >>

BizReport | Ecommerce archives July 25, 2011

Platform takes group couponing to the mom

Consumers are logging on to group couponing and daily deals sites in huge numbers, but that growth in businesses isn't helping many of the businesses offering coupons. Rather than creating a loyal new client base, many are getting 'one-offs' -... >>

BizReport | Ecommerce archives July 21, 2011

Wantsa addition says 'Let's Make A Deal, Merchants'

Consumers are looking for deals. They're signing up with sites like LivingSocial and Groupon daily and that is leaving retail brands looking for ways to engage them without breaking the bank. A new offering from Wantsa might help by helping... >>

BizReport | Internet July 21, 2011

Pour spelling halfs sails

Have you ever visited a website and found that "there deals" are better than anyone else's or that the "benifits" of using their online store are too numerous to mention? Did you click away? Many do and, according to one... >>

BizReport | Ecommerce archives July 21, 2011

Better prices, no queues and wider choice reasons to shop online

The vast majority of shoppers consider the Internet the place to find the best deals, according to new research from price comparison website, and the British Retail Consortium shows high street sales in the UK fell in June. ... >>

BizReport | Mobile Marketing July 19, 2011

Myxer survey reveals habits of mobile shoppers

It's convenient, easy on the pocket, and "cool". These are the top reasons why people shop from their mobile phones, according to a new study from Myxer. ... >>

BizReport | Ecommerce archives July 19, 2011

Why etailers need real time data

As more consumers look online for product infromation, price comparisons and final purchases, merchants are pushing their product online, as well. The problem with simply creating an ecommerce site is that consumers may not find your specific store in the... >>

BizReport | Ecommerce archives July 18, 2011

Report: Consumers not stymied by online security concerns

When it comes to the concerns about online security, US consumers may be all bark and no bite. New data out from Symantec finds that while US shoppers know there are security issues in the online space, they continue to... >>

BizReport | Ecommerce archives July 14, 2011

Report: One-third shopper's sessions end in branded search

When it comes to the purchasing funnel etailers may be too focused on that last click and missing out on revenue. According to new data from C3 Metrics, 37% of shoppers exit the purchasing funnel by conducting a branded search.... >>

BizReport | Ecommerce archives July 13, 2011

SortPrice unveils Flash Sales tool

Looking for another daily deal option? Check out the new offering from SortPrice. The shopping search engine has launched Flash Sale, an addition to their Store Application for Facebook storefronts, giving e-tailers the ability to offer daily deal type incentives... >>

BizReport | Ecommerce archives July 13, 2011

Forecast: Holiday eCommerce should be strong

If you didn't believe it before, data from Mercent may seal the deal: ecommerce is hitting its stride. Added to that, based on a strong first and second quarter sales-wise, Mercent is predicting a strong holiday ecommerce season as well.... >>

BizReport | Social Marketing July 12, 2011

Plimus: KIS the payment process, please

In the grand scheme of social marketing, Facebook's 'Likes' are gaining more weight, at least with consumers, than tweets. With consumers visiting social networks like Facebook, Twitter and LinkedIn each day it makes sense for brands to be there, too,... >>

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