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BizReport | Ecommerce archives August 04, 2011

RatePoint: First impressions formed online, before visiting in-store

They say you never get a second chance to make a first impression, but in the case of businesses, that first impression may be made before the customer sets foot in a store. According to new research from RatePoint, a... >>

BizReport | Ecommerce archives April 13, 2011

24% of consumers turned off after two negative online reviews

Nowadays very few consumers don't consult the Internet while researching products and services, found a new Lightspeed Research study, with online reviews playing a vital role. ... >>

BizReport | Ecommerce archives March 25, 2011

81% of vacation planners base choice of hotel on web reviews

People looking around for vacations are paying a lot of attention to online hotel reviews, according to a new survey conducted in the UK by Travelzoo, so hotel marketers need to carefully manage their web presence. ... >>

BizReport | Ecommerce archives July 29, 2010

Family and friend recommendations no longer enough

Despite only 2% of consumers saying they would put trust in strangers the vast majority would double-check a friend or relative's product or service recommendation against the online opinions of, ironically, strangers. ... >>

BizReport | Ecommerce archives June 25, 2010

Taleee launches app for consumer opinions

A new iPhone app from consumer opinion hub Taleee has benefits for both consumers and etailers. How? Because the opinions offered by consumers can be matched to etailer or branded offerings throughout the mobile web.... >>

BizReport | Ecommerce archives January 21, 2010

Brits rely on online reviews to make vacation accommodation decisions

When it comes to deciding where to stay while away on vacation, the British are happy to put their faith in online reviews penned by complete strangers, according to a new survey from Hotels.com. ... >>

BizReport | Ecommerce archives November 23, 2009

RatePoint: Reviews on websites increase traffic, trust and sales

Many consumers have their purchasing decisions affected by reviews they read online and online small businesses are seeing significant returns as a result of adding reviews to their websites.... >>

BizReport | Ecommerce archives November 02, 2009

Brits increasingly turn to Internet to research, compare and purchase

More research shows that British consumers are conducting more online transactions and increasingly making use of the Internet, and social media in particular, to research and compare products online. ... >>

BizReport | Social Marketing October 27, 2009

Online reputation management increasingly important

Brand communication firm Brand Reputation surveyed over 800 consumers to find out if online reviews influenced their purchase decisions. Their findings demonstrate the need for marketers to monitor and manage online chatter about their brands.... >>

BizReport | Ecommerce archives September 23, 2009

Viewpoints Technology integrates community, ecommerce

If you're looking for another way to engage consumers with brand, consider integrating a community site with your existing ecommerce site. Too hard? A new platform from Viewpoints Technology helps brands integrate community with ecommerce so that consumers receive a... >>

BizReport | Research archives September 04, 2009

Survey: Many expect user reviews, few submit them

New research in the U.K. has revealed that while many travelers rely on reviews found on independent websites and travel companies websites, few share their own thoughts.... >>

BizReport | Research archives September 01, 2009

Nielsen: Majority of Chinese travelers use Internet to plan trips abroad

The latest Nielsen China Outbound Travel Monitor survey found that the Internet is the hub that Chinese travelers turn to when planning their trips abroad.... >>

BizReport | Ecommerce archives March 23, 2009

Report: Three R's influence online shoppers

School children may learn more than their 'Three R's' - Read, wRiting and aRithmethic - these days but the Three R's are still influencing online shoppers. According to a new report from Bazaarvoice and JupiterResearch online Ratings, Recommendations and Reviews... >>

BizReport | Social Marketing December 05, 2008

Online reviews usage peaks on Thanksgiving, Cyber Monday

Consumers turned to online reviews in large numbers in the run up to Black Friday, found Bazaarvoice, peaking during the evening of Thanksgiving Day and again on Cyber Monday. ... >>

BizReport | Ecommerce archives December 02, 2008

PowerReviews gives SMBs online review option

Just as online shoppers have come to expect product images and detailed descriptions, they will soon come to expect user reviews, too. The role of reviews in online buying behavior is such that they're no longer a helpful site addition,... >>

BizReport | Ecommerce archives November 26, 2008

British online reviewers are a selfless bunch

Why do some Internet users expend extra time and effort to write online reviews? What are they getting out of it and what sort of Internet user are they? Bazaarvoice and word-of-mouth experts Keller Fay Group have released findings from... >>

BizReport | Ecommerce archives November 18, 2008

Brandvoice: Syndicating reviews to retail sites

It's well known that user-generated ratings and reviews play an important part in online purchasing decisions. In fact, says Bazaarvoice, manufacturers that don't have reviews on retail sites are hurting their brand and losing business. ... >>

BizReport | Research archives June 25, 2008

Consumers rely heavily on review/evaluation sites

According to the findings of a recent survey by Opinion Research Corporation, search engines are still the preferred tool for researching products and services online. However, product reviews and evaluations pack more purchase decision punch.... >>

BizReport | Research archives September 25, 2007

Online shoppers in the U.S. on the rise

A 2005 survey into U.S. online shopping has been updated, and the findings show a marked increase in the number of online shoppers.... >>

BizReport | Trends & Ideas archives March 08, 2007

Automakers use live chat to engage consumers

Forget product reviews and recommendations, automakers are taking the review process one step further by offering live chats to their customers. With live chat, users can talk anonymously without the pressure of being face to face.... >>

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