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BizReport | Ecommerce archives June 01, 2010

Which coupons work best on men?

Coupons now wield perhaps more power than ever over a consumer's retailer and brand selection and, while women are the prime users of coupons, there is a way to grab the attention of men. ... >>

BizReport | Research archives June 01, 2010

Trends in couponing: Are you posed to take advantage?

When it comes to couponing too many marketers seem to still be stuck in the 1950s with their offers. Certainly $0.25 off offers are great, but today's consumers aren't just looking to save a few pennies from a roll of... >>

BizReport | Advertising archives February 15, 2010

Digital coupon growth outpaces newspaper

It is no secret that the readership of newspapers may be switching to a primarily online readership. Now, news that coupon clipping is also moving online. According to the latest research from Coupons.com for the first time digital coupon growth... >>

BizReport | Ecommerce archives February 05, 2010

Valpak, eDeals partner for local coupons

Local marketers may receive a boost from a new partnership between online hub eDeals and direct marketer Valpak. The partnership enables local marketers to distribute coupons and deals through a printable database. Having local coupons in one location makes it... >>

BizReport | Ecommerce archives January 25, 2010

Three coupon tips for 2010

Although consumers are shopping and spending more than in the past twelve months, many are shopping differently. They are looking for deals, which means now could be the perfect time to invest in a coupon campaign. Over the past year... >>

BizReport | Ecommerce archives January 21, 2010

Free-Standing Inserts increase in '09

When it comes to couponing, consumers are still reaching for those newspaper inserts. According to a new report from Marx Promotion Intelligence, a division of TNS Media Intelligence, the use on Free Standing Inserts (FSI) increased by 8% in 2009.... >>

BizReport | Trends & Ideas archives December 24, 2009

Grocery chain taps Coupons.com for coupon gallery

Coupons just keep getting more important to consumers, which has more and more brands either creating coupons or offering branded coupons for redemption in their stores and websites. The latest partnership sees Coupons.com powering a coupon gallery for the A&P... >>

BizReport | Advertising archives November 30, 2009

Entertainment, food most interesting coupon offers

When it comes to a deal coupons are one of the most-searched for options. Over the past two years online coupon use has skyrocketed and the use of offline coupons has increased as well. Still, there are coupon offers that... >>

BizReport | Ecommerce archives October 20, 2009

Coupon availability beginning to dictate shopper decisions

Most etailers and even offline retailers expected it to happen. Still, the results from the second annual Benchmark Survey on Consumer Coupon Behavior may startle some because of the number of consumers changing their habits. The survey found that nearly... >>

BizReport | Advertising archives October 08, 2009

ChaCha rolls out mobile couponing platform

The coupon craze just keeps getting bigger in the US as consumers look for ways to continue cutting back. Whether clipping coupons from Sunday inserts or looking for coupons via computer or mobile, millions of consumers are clipping and saving... >>

BizReport | Ecommerce archives July 14, 2009

Study: Price more important than loyalty

Brand marketers banking on brand loyalty to keep the bottom line in the black may be banking too much. According to a recent Epsilon/ICOM study, cost is outweighing the loyalty factor for many consumers. With the economy still on uncertain... >>

BizReport | Research archives June 02, 2009

Top categories for coupon use

When it comes to coupons, more consumers are using them. However, coupon clippers and printers are using coupons more when the coupons are in certain categories. According to research from Coupons, Inc., the top coupon categories in April were Cereals,... >>

BizReport | Research archives April 28, 2009

Neuro-marketing firm measures consumer response to coupons

The same neuro-marketing firm that analyzed brain-wave activity to improve marketing to gamers has now turned its attention to coupons. NeuroFocus studied consumer response to online and offline coupons to give them a better understanding of how people respond.... >>

BizReport | Advertising archives April 13, 2009

Report: younger coupon clippers turn online

Although more than three-quarters (78%) of coupon clippers are still scanning the Sunday papers for the best deal coupons, a growing number of coupon clippers are turning to online outlets to feed their cash-saving habit. ... >>

BizReport | Advertising archives April 06, 2009

Burst Media: Coupon use up 34%

If you aren't using online coupons to entice consumers yet, you could be missing out. According to a new report from Burst Media consumers are now using coupons 34% more often than just six months ago. Researchers further found that... >>

BizReport | Trends & Ideas archives April 03, 2009

Study: Youngsters get hip to coupon clipping

Clipping coupons from newspapers remains a popular activity, and more than 90 million Americans, or 78% of retail shoppers, continue to clip paper coupons. However, younger consumers, seeing the money-saving benefits of coupons, aren't stung with the stigma of using... >>

BizReport | Advertising archives March 20, 2009

Google AdWords introduces new coupon template

The use of coupons usually rises in times of financial hardship and while stores have seen their usage rise, online is seeing its fair share, too. Now Google is bringing coupon-style creative to AdWords templates. ... >>

BizReport | Ecommerce archives March 16, 2009

Coupons.com releases top couponing items

Although the economy in the US seems to be in the beginning stages of a bounce-back, consumers are still frugally looking for the best deals - especially online shoppers. From special 'deal days' to looking for the best coupons, consumers... >>

BizReport | Advertising archives February 24, 2009

Which couponing offers are the best engagers?

We all know that offers are one of the best keys to converting a shopper, online and offline, is the right offer. For most marketers those offers take the form of coupons but are you using the right offers and... >>

BizReport | Advertising archives October 09, 2008

Can coupons save Christmas?

As the global economy continues to shrink, businesses are feeling the pinch. Short of closing doors - even cyber doors - marketers are scrambling to find a viable way to compete with big box retailers who can discount products to... >>

BizReport | Ecommerce archives October 07, 2008

Institute of Sales Promotion publishes online couponing guidelines

The Institute of Sales Promotion (U.K.) is encouraging retailers and marketers to adhere to a new set of best practice guidelines for the creation and distribution of online coupons designed to limit counterfeiting and redemption abuse.... >>

BizReport | Research archives July 30, 2008

Survey: Coupon users are loyal consumers

With more than 35 million American consumers clipping coupons, more marketers and etailers are taking note and creating their own deals. Whether listing coupons with various distributors or creating their own on-site coupon codes for free shipping or other deals,... >>

BizReport | Advertising archives June 03, 2008

Brandcaster: Bringing coupons into the 21st century

Coupons are being brought to the Internet masses with a new online distribution network that aims to improve the performance, and accessibility, of these increasingly paperless marketing devices.... >>

BizReport | Ecommerce archives December 27, 2007

Coupons, offers may keep etailers seeing green

With the busy holiday season past and the big return season in full swing, etailers may not be feeling the pinch yet. But that could happen soon. According to a recent study from CoinStar and Kelton Research, many consumers will... >>

BizReport | Trends & Ideas archives June 28, 2007

AOL Shortcuts makes coupons cool

Consumers will soon be able to efficiently and effortlessly take advantage of online coupons and spend them on- or offline with no clipping or printing.... >>

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