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BizReport | Internet February 20, 2012

3 Questions with AudienceScience

Recently Stuart Colman was named Vice President, International, with AudienceScience. While we don't normally report on personnel changes, I thought this would be a good opportunity to chat with Stuart about changes to the global, online marketplace. His thoughts follow.... >>

BizReport | Advertising February 17, 2012

TruSignal, BlueKai partner for more targeted audience segments

An expanded partnership between data provider TruSignal and data management hub BlueKai will create more targeted audience segmentation for online marketers. Through the partnership marketers will be able to better serve their audience members in the telecom, financial products, automotive,... >>

BizReport | Advertising February 16, 2012

Psychster: Entertainment sites not always best fit for online ads

According to social media psychology firm Psychster, online ad buyers are more likely to focus their buying on entertainment websites. But is a brand really more likely to be viewed as hip and cool or, more importantly, honest, alongside such... >>

BizReport | Advertising February 16, 2012

Adometry tapped by major publishers to protect ad inventory

Three big publishers - BUZZMEDIA, Publisher's Clearing House and The Seattle Times - have tapped Adometry to help manage and monitor display advertising on their websites. Through the agreement the publishers will use Adometry TagScan to administer, analyze and monitor... >>

BizReport | Advertising February 14, 2012

Optify platform helps ALM push traffic up by one-third

A combination of search optimization and social media may be the key for brands moving forward. New data out from Optify shows an increase in both organic search traffic and in social media traffic for a brand using their multi-channel... >>

BizReport | Advertising February 13, 2012

Platform builds custom audience segments

A new data launch from eXelate, called maX Data allows advertisers to create customized, unique audience segments with which to target online campaigns. According to the company three to five times improvement can be found using the solution.... >>

BizReport | Blogs & Content February 09, 2012

BlueKai: DMPs can hold high value for publishers

A new report out from BlueKai could help publishers put a value on Data Management Platforms (DMPs). While creating targeting segments, a quality DMP will help publishers boost traffic, monetize content and boost advertising revenue.... >>

BizReport | Mobile Marketing February 09, 2012

Ad recall and propensity to purchase higher among tablet users

A new survey from Nielsen reveals tablet users in the UK are more likely to accept advertising on their device than smartphone users and have better ad recall, too.... >>

BizReport | Advertising February 09, 2012

POLS: Platform creates interactive video for campaigning campaigns

A new platform, launched from Jivox, may help politicians reach voters in this election year. Called the Jivox Political Ad Kit, it creates multi-screen interactive video ads for embedding on websites, in social media channels and across devices. ... >>

BizReport | Advertising February 08, 2012

Pontiflex release allows Spanish speakers to use native language on forms

A new release from Pontiflex should make it simpler for brands to reach the ever-increasing Hispanic population in the US by allowing for Spanish-language sign-ups via mobile device. Pontiflex's platform allows consumers to opt-in to advertising without clicking away from... >>

BizReport | Search Marketing February 08, 2012

eMarketer predicts 3 ad formats will dominate 2012

The majority of U.S. online ad spending will go on three formats over the next few years, according to a new forecast from eMarketer. ... >>

BizReport | Advertising February 07, 2012

Digital magazine readers want more personalized ads

New research from GfK MRI reveals that while magazine readers still enjoy the tactile experience of flicking through a magazine, many also prefer the personalization and click-to-buy features of digital publications.... >>

BizReport | Research February 06, 2012

Super Bowl Hangover: How people are still engaging with the big game

Twitter and Facebook were buzzing with Super Bowl related stats, questions, observations and ironic comments Sunday night. iProspect reports an average of 10,000 tweets per second during Super Bowl XLVI, breaking the record held by pop star Beyonce's baby announcement.... >>

BizReport | Advertising February 03, 2012

What 2011 can teach businesses for 2012 success

As February opens across the US businesses are reporting in on 2011 numbers. And the bulk of information so far points to 2011 being a good year for many online and mobile brands, and that bodes well for 2012, too.... >>

BizReport | Advertising February 02, 2012

European ad revenues boosted by DoubleClick Ad Exchange, says Google

A new study into the impact of Google's DoubleClick Ad Exchange on European publishers' revenue reveals a significant uplift and greater fill rates.... >>

BizReport | Advertising February 01, 2012

Offering may help brands reach resolution making customers

Just a month into the New Year and already upwards of half the New Year's Resolutions made on December 31st have been tossed to the wayside. That doesn't mean those resolutions were made half-heartedly, but that completing it was perhaps... >>

BizReport | Advertising February 01, 2012

How Monetate's Agility Suite can improve experience

Just one month into 2012 and already the online space is abuzz with terms like real time data, improved customer experience; at the same time new tools are cropping up to help improve online experience by using this type of... >>

BizReport | Advertising January 31, 2012

eXelate, Nielsen Catalina enter partnership agreement

As the online space becomes more fractured between mobile, online, social and other activities advertisers are looking for more than simply ad buys. They are looking for targeting abilities; a new partnership between eXelate and Nielsen Catalina adds another level... >>

BizReport | Advertising January 23, 2012

New advertising tools will help brands make most of $40b spend

Online advertising, forecasts eMarketer, may hit $40 billion this year. That, in itself is headline making news, but of more interest to brands and marketers are the new ways to analyze campaigns and engage the online consumer base.... >>

BizReport | Advertising January 20, 2012

Google takes aim at sites that are 'top heavy' with ads

If your webpages contain too much advertising above the fold then Google will now start to penalize you in search results.... >>

BizReport | Advertising January 19, 2012

Online ad spend to exceed newspaper, magazine spend combined

A milestone in digital ad spend will be passed this year, according to a new forecast from eMarketer, when online ad spend in the U.S. exceeds that of print ads in newspapers and magazines combined.... >>

BizReport | Advertising January 18, 2012

comScore: 31% of display ads wasted

A new study from comScore highlights what every marketer already knows - some display ad impressions are wasted. However comScore, aided by new software, has quantified how many aren't being seen.... >>

BizReport | Blogs & Content January 17, 2012

NNA: More readers still prefer local content

When it comes to staying up to date on local happenings most of us still go to the newspaper first. That according to a recent National Newspaper Association and Reynolds Journalism Institute at the Missouri School of Journalism. According to... >>

BizReport | Ecommerce January 12, 2012

Moves could give online marketers more options

A few moves in the online space may change the way brands and consumers get together. From data collection to video, these moves could impact how brands engage with and offer information to a growing online community.... >>

BizReport | Advertising January 10, 2012

Reports: More ad dollars to digital efforts

New reports, out from Vizu and BrightEdge, indicate 2012 will continue to show an increase in digital advertising efforts. First, from Vizu, experts believe more ad dollars will be used for brand-focused initiatives. Then, from BrightEdge, marketers are looking for... >>

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