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BizReport | Advertising May 16, 2013

UK luxury marketers to spend more on rich media, online video

Research in the UK by media and advertising company Martini Media reveals that marketers targeting consumers of luxury items plan to spend twice as much on rich media and online video that their counterparts marketing to the mass market. ... >>

BizReport | Blogs & Content May 15, 2013

SundaySky: Video views more than double year over year

Video continues on an upswing, that according to new data out from SundaySky. The video hub generates SmartVideos, branded pieces of content set up to engage customers in the acquisition funnel. According to their data video views within SundaySky are... >>

BizReport | Advertising May 06, 2013

Brightroll: Video now leading digital advertising

Consumers are blind to banner ads and may not take the time really delve into social ads, but video is another entity. In fact, new data out from Brightroll indicates that video advertising is now leading the digital marketing space.... >>

BizReport | Blogs & Content April 30, 2013

Survey: Employees want video collaboration tools

New data out from Qumu shows one area employees find lacking at work: Video portals. Especially for those employees collaborating on reports, campaigns or other brand content, the survey found nearly 80% are interested in video collaboration tools but only... >>

BizReport | Advertising April 29, 2013

Where video viewers are engaging

Across the globe more consumers are tuning in to online video. Whether streaming full length episodes via mobile devices or looking for short-form, user generated content, video sites are brimming with viewers who are engaging with content and ads. Here's... >>

BizReport | Social Marketing April 16, 2013

Video viewers sharing through social channels

Instead of rewinding DVRs or texting friends about the latest hot commercial, video viewers are now sharing their favorite ads through social channels. That according to new data out from Unruly which shows that video ad 'shares' for CPG brands... >>

BizReport | Advertising March 26, 2013

Video ads: Choice beats interruption

New research from Sharethrough and Nielsen hammers home the message that choice beats interruption when it comes to video advertising.... >>

BizReport | Blogs & Content March 22, 2013

Brand safety focus of YuMe update

This week YuMe announced an update to their Placement Quality Index, with the main takeaway being increased brand safety. Through the update, brands will receive an index of the value of each ad placement. ... >>

BizReport | Internet March 21, 2013

YouTube hits 1 billion milestone

Over six years ago, Google bought YouTube. Today, their $1.65 billion investment is proving its worth. A recent announcement from Google reveals that YouTube now has 1 billion monthly users.... >>

BizReport | Advertising March 20, 2013

Ad units offer cross-platform, video options

A suite of video options from blurbIQ may have advertisers and consumers paying more attention to video ad units. The interactive, overlay ads are said to increase viewer engagement and may increase interactions; the units also feed campaigns analysis to... >>

BizReport | Mobile Marketing March 13, 2013

AdColony: Interest in mobile video high among Fortune 500 brands

There is renewed interest in video, specifically high quality mobile video, from big brands. Compared to standard banner advertising, video is seen as more engaging to the consumer base. To help push that engagement factor, AdColony has released the End... >>

BizReport | Mobile Marketing February 28, 2013

Time spent watching online video on tablets rose 110% in Q4 2012

The amount of online video viewed on a tablet grew significantly last year, but mobile video viewing overall remains but a small proportion of all time spent watching online video, according to new research released by Ooyala. ... >>

BizReport | Advertising February 27, 2013

IAB announces winners of new video ad format competition

New video formats are headed to a computer or mobile screen near you. The IAB has announced the Digital Video Rising Stars, part of the IAB's Rising Stars Initiative. It including options for Filmstrip, Ad Control Bar, Time Sync, Extenders... >>

BizReport | Mobile Marketing February 20, 2013

Mobile video views rose 30% between Q3 and Q4 2012

In their latest annual Video Monetization Report, FreeWheel reveals the significant rise in online videos watched via a mobile device.... >>

BizReport | Advertising February 18, 2013

Top 3 ad lessons from Super Bowl XLVII

While the Super Bowl or the Grammy's or the Oscars may seem above the ad budgets of most advertisers, the payoff from advertising on these big events can be felt for a long time. Here's one expert's take:... >>

BizReport | Research January 25, 2013

SuperBowl enhancing TV options

With the SuperBowl just over a week away, brands have put the finishing touches on their ads, retailers are pushing television sales and online content hubs are gearing up for a lot of traffic. How is the SuperBowl shaping up... >>

BizReport | Advertising January 22, 2013

Video ads: Research reveals the ingredients for an ad viewers want to watch

New experimental research from Harvard Business School Assistant Professor Thales S. Teixeira could turn online video ad creative on its head. It found that, in a world where ads can usually be skipped or ignored, the traditional surprise, or punch-line... >>

BizReport | Advertising January 17, 2013

How brands should look at video ads in the New Year

More than 10 billion video ads were served to viewers online in November 2012, accounting for about 20% of the total video views. But, to truly engage viewers brands need to know what type of content will garner the most... >>

BizReport | Blogs & Content January 14, 2013

Brands: How to engage with better video content

Don't look for online-only, video web series to take 2013 by storm. Although, one expert does believe there is room to grow with online video. Instead, brands need to look for ways to offer unique, premium content - perhaps outside... >>

BizReport | Viral Marketing January 11, 2013

How video will change in 2013

In November more than 180 million US adults tuned in to online video, consuming about 40 billion clips and more than 10 billion advertising clips. Those numbers have more brands looking at online video as a way to offer more... >>

BizReport | Advertising January 09, 2013

New ad unit to create more immersive TV experience

With the number of US households multi-tasking while watching television or watching delayed broadcasts, some advertisers are wondering how to connect. A new ad unit out from YuMe could help advertiser engagement through television. Called Click-to-Ngage, the ad unit is... >>

BizReport | Ecommerce December 21, 2012

EXPO reports 281% rise in user-generated video product review views

What are engaging, authentic, produced free of charge and found helpful by 98% of online holiday shoppers? User-generated product reviews, according to new research released by consumer network EXPO, and video is an increasing channel of choice. ... >>

BizReport | Advertising December 12, 2012

Almost a quarter of top brands use online video advertising

By analyzing data from their Online Video Measurement service, Kantar Media found that almost a quarter of top brands now include online video advertising as part of their overall marketing strategy. ... >>

BizReport | Viral Marketing December 06, 2012

SundaySky: Online video consumption ahead of TV

Viewers around the globe are tuning in to online content - long-form video, short ad, product demonstrations and the like are gaining in popularity. Data from SundaySky shows online video consumption has surpassed television consumption. What does that mean for... >>