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BizReport | Advertising December 26, 2014

Mobile, video to see analytics changes in 2015

Two experts believe we'll see better cross device and cross screen strategies from marketers in 2015. Much of that strategy could be based on data compiled during this quarter, and as some early reports have shown that data will hold... >>

BizReport | Viral Marketing November 26, 2013

Study: Video views booming, advertisers losing in measurement

Video views continue to accelerate, but new data out from BrandAds indicates most video advertisers still don't have the best tools to measure and analyze their video campaigns. According to the study more than half of video marketers believe they... >>

BizReport | Advertising May 06, 2013

Brightroll: Video now leading digital advertising

Consumers are blind to banner ads and may not take the time really delve into social ads, but video is another entity. In fact, new data out from Brightroll indicates that video advertising is now leading the digital marketing space.... >>

BizReport | Advertising February 12, 2013

FreeWheel: More made-for-tv ads going online

While more original programming is hitting the online video space, for ads, more brands are using existing content to get their message across. According to new data out from FreeWheel, the 'standard' :30 TV commercial became the most used video... >>

BizReport | Blogs & Content January 26, 2012

Studies: Focus on production, use online video with television

Whether online or mobile, the market for video is growing by leaps and bounds. Those viewing options are also bringing up new questions - is it better to sponsor or advertise? Short-form or long-form? Home-based production or professional? ... >>

BizReport | Viral Marketing December 02, 2011

Two services to improve video ad delivery

Acording to comScore Americans watched more than 21 hours of streaming video each during October; 184 million viewers tuned in to watch more than 42 billion video clips for the month. The continued adoption rate of video makes it an... >>

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