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BizReport | Advertising archives October 29, 2019

Reports: More video ad dollars, engagement going online

New data out from PricewaterhouseCoopers (PwC) indicates digital advertising will continue to push past the television spend. Researchers with their Global Entertainment & Media Outlook report that in 2018 online advertising outpaced television by $36 billion, with brands and marketers... >>

BizReport | Internet October 09, 2018

Will Walmart's proposed streaming service be a game changer?

Netflix, Hulu, gaming systems, network-based streaming apps. It seems as if everyone has a streaming service, but to date retailers offering streaming services haven't caught on. So why would Walmart be looking into such a development? I chatted with Connekt's... >>

BizReport | Internet July 18, 2017

Forecast: 2017 peak year for video viewing on fixed devices

Driven by an increase in viewing on mobile devices, online video viewing is forecast to experience double-digit growth this year, according to the latest Online Video Forecast from digital agency, Zenith. ... >>

BizReport | Advertising archives May 02, 2017

Pre-roll dominant video ad format across Europe

Eight out of ten advertisers have increased their use of pre-roll ads on mobile during the last twelve months, according to IAB Europe's inaugural Video Ad Formats survey. ... >>

BizReport | Advertising archives April 20, 2017

Gaming video content audiences exceed those of HBO and ESPN

The latest data from games and interactive media intelligence firm, SuperData, reveals the global audience for gaming video content will rise 21% within the next three years and already exceeds that of most major mainstream channels. ... >>

BizReport | Blogs & Content archives March 31, 2017

Top 3 challenges facing brands in video space

While the options in video advertising continues to grow, this growth doesn't mean all the problem areas are taken away. One expert identifies three challenges facing brands in the video space, and the solutions to those problems. ... >>

BizReport | Advertising archives March 29, 2017

FreeWheel: Video ad views up 24% YoY

Viewing of on demand video continues to rise, according to the latest figures from FreeWheel, as do the number of ad views. ... >>

BizReport | Blogs & Content archives January 13, 2017

Expert: AI to help video distribution

Even if not a problem, per se, video distribution can become challenging to brands, especially with so many digital video options. Add that to which formats to use, topics for content creation, and where to curate, and video remains one... >>

BizReport | Social Marketing November 17, 2016

Social video influencing consumers' purchasing decisions

A global survey confirms there exists a connection between watching video content on social media and consumers' purchasing decision-making processes, according to new research from Brightcove.... >>

BizReport | Trends & Ideas archives October 18, 2016

YouTube viewing outpaces cable TV among teens

New viewing habits among U.S. teens reveals that, for the first time, more youngsters are consuming content on YouTube than on cable TV. ... >>

BizReport | Blogs & Content archives August 10, 2016

Publishers say mobile and video will be top revenue drivers in coming year

AOL's 2016 Publisher Outlook Report reveals publishers are hyper-focused on being where consumers are, with mobile, video, and off-platform distribution all proving successful. ... >>

BizReport | Trends & Ideas archives August 08, 2016

Online video can help sell anything - even insurance

Have you ever watched an online video to help you decide which insurance product to purchase? No? Then you are the majority. According to new research released by digital marketing specialists Speedie Consultants video is a great way to market... >>

BizReport | Viral Marketing June 10, 2016

Brands: How to integrate video this Father's Day

Video has been gaining more ground in the digital ad space over the past five years, but still, some video ads are missing the mark. One expert explains how brands can use video to engage for Father's Day. ... >>

BizReport | Research archives April 27, 2016

Study: Streaming services pushing more TV viewing

Streaming video services are good for television. That's the takeaway from new SymphonyAM data which shows that viewers who stream previous seasons of broadcast shows also view the current season. ... >>

BizReport | Trends & Ideas archives April 07, 2016

eSports drive 21% of viewership on Twitch

Is Twitch driving eSports, or is eSports driving Twitch? New research from games, eSports and mobile intelligence firm Newzoo suggests the latter is true. Either way, eSports is a fast-growing entertainment category that is set to see significant growth over... >>

BizReport | Blogs & Content archives March 17, 2016

61% of businesses now embrace video as a marketing tool

Just how quickly are marketers catching on to the use of video in their marketing efforts? New research from Wyzowl reveals all. ... >>

BizReport | Advertising archives March 15, 2016

Reports underscore video's importance

Video continues to be a hot ticket for brands in the online space. Two new reports underscore how consumers are engaging via video content. ... >>

BizReport | Advertising archives March 07, 2016

Report forecasts growth of programmatic online video buying in Europe

By 2020, more than half of online video advertising in Europe will be traded programmatically, according to a new infographic from video inventory management platform SpotX. ... >>

BizReport | Mobile Marketing February 29, 2016

Expert: Mobile, video to push more online business

Mobile continues to be on the rise, and along with video, is pushing consumers to more content, more retailers, and more businesses. In fact, AOL's new expert says they will be hyper focused on both mobile and video in 2016.... >>

BizReport | Blogs & Content archives January 06, 2016

Top 3 video trends for 2016

Time-shifting is becoming the norm in how consumers watch television programming; online programmers like Netflix are generating their own shows. These are just two changes that are causing ripple effects within the video space. Here are three trends to watch... >>

BizReport | Blogs & Content archives December 09, 2015

2 key video challenges for 2016

Video has received quite the boost over the past year. Snapchat has reported 6 billion video views per day and Facebook is reporting 8 billion. According to one expert there are two key challenges that brands must be aware of... >>

BizReport | Viral Marketing July 27, 2015

Emotional motivations for video-sharing differ according to age

Marketers that want their videos to be shared should concentrate on emotional motivation with a focus on inspiration, according to new analysis of the top 100 most-shared vidoes from video-sharing platform StreamSafe.... >>

BizReport | Blogs & Content archives July 09, 2015

Video Roundup: Platforms to ease video creation, mediation

In today's video roundup: a trio of releases set up to help brands capitalize on video advertising. ... >>

BizReport | Advertising archives June 24, 2015

Study: Video a converter for Millennials

When it comes to purchase decisions Millennial shoppers are likely to be influenced by video. That is the take away from a new Animoto report which indicates 7 in 10 Millennials 'are likely to watch' branded video clips while shopping.... >>

BizReport | Advertising archives June 10, 2015

Online video ad spend held back by lack of inventory

A survey by Forrester on behalf of video ad platform Teads has found that almost three-quarters of publishers will provide more video inventory in response to market demand. ... >>

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