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BizReport | Trends & Ideas July 01, 2014

Google video research gives brands food for thought

While nearly half of all adults head to YouTube to watch food-related videos new research from Google, conducted with the help of Millward Brown Digital and Firefly, reveals that Millennials watch a lot more food content on YouTube than all... >>

BizReport | Blogs & Content June 23, 2014

Survey: Most would cancel cable to for online video options

A new survey from Adroit Digital sheds light on what video viewers want in their content - from ad content to how much content they're watching online. According to the report nearly half believe 15 second ads are optimal and... >>

BizReport | Blogs & Content June 18, 2014

Study reveals completion rates for online video

Research by video monetization firm Coull reveals that videos featuring cars and animals beat music in terms of completion rates. ... >>

BizReport | Advertising June 07, 2014

Videos featuring cars, animals most likely to keep viewers engaged

Videos featuring cars and animals are most likely to keep viewers watching until end, data from a recent study from video technology firm Coull shows.... >>

BizReport | Viral Marketing May 22, 2014

Viral Video: Speed of social sharing doubles in past year

Research into the lifecycle of viral video has revealed the number of shares a brand's online video attracts in the first 72 hours following release has doubled in the last 12 months. ... >>

BizReport | Advertising April 08, 2014

SundaySky release to energize video creative

Get more from video. That is the underlying message from a new SundaySky platform. The new offering is part of SundaySky's SmartVideo platform and allows brands and advertisers to create personalized video creative from multiple touchpoints.... >>

BizReport | Internet February 11, 2014

Consumers turn to online video for home remodeling tips and inspiration

The latest Remodeling Market Index for the final quarter of 2013, released by the National Association of Home Builders, is at its highest reading since the first quarter of 2004. Research by Burst Media reveals that this trend is set... >>

BizReport | Blogs & Content January 06, 2014

Top 3 video trends to watch

Video continues to be a hot property in the online space, both because of the number of people watching and because of the number of people who then go on to share those clips. But video has never been a... >>

BizReport | Social Marketing December 30, 2013

Video buffering and freezing leads to negative brand perception

Brands investing in high quality online video are seeing great returns and developing loyal followings but while content and quality are within their control, issues on YouTube such as buffering and freezing are not.... >>

BizReport | Viral Marketing December 26, 2013

Experts: Look for video ad buys, content to change in 2014

More than 47 billion pieces of video content were served in November according to comScore, with more than half coming from the ad sector. With nearly 27 billion video ads served for the month, we thought it would be interesting... >>

BizReport | Internet December 20, 2013

comScore video rankings records surge in video ads

Video viewers in the U.S. saw 26.8 billion video ads in November, 2013, a significant rise from the month before, according to the latest comScore Video Metrix data.... >>

BizReport | Blogs & Content December 13, 2013

What to expect on the video front in 2014

The video space has been a hot ticket throughout 2013 - pre-roll inventories have regularly sold out and more consumers are tuning in each month. But, viewers are also demanding more creative and personalized content and that goes for advertising... >>

BizReport | Advertising December 06, 2013

Report: TV ads pushing engagement, intent

Don't count out television when it comes to purchase intent. That is one of the big takeaways from a new study out from Kantar Media and Placed, which shows that television ads in the lead-up to Black Friday pushed in-store... >>

BizReport | Advertising November 29, 2013

Unruly IDs most shared videos

In the video space most brands aren't just hoping to get a viewer to click through to a landing page - although that click is highly sought after. Most are also hoping the viewer will like the ad enough to... >>

BizReport | Blogs & Content October 23, 2013

Reports: Video ads selling cars, pushing mobile sales

Automotive brands and local sellers may want to take a harder look at online video. According to new data out from Videology, online video is helping to drive more cars off lots. Their research also shows that video views are... >>

BizReport | Advertising October 23, 2013

Slow-loading video more of a turn-off than ads

Extensive analysis of millions of online videos and video ads has revealed that viewers are more tolerant of video ads than they are slow-loading video content, and that ad position has the single largest impact on completion rates.... >>

BizReport | Advertising October 18, 2013

Report: Connected TV ads up 27%

New data out from Videology Group shows an increasing interest in video - both online and via connected devices and televisions. Here's how the numbers shake down:... >>

BizReport | Mobile Marketing October 18, 2013

Over 40% of YouTube traffic comes from mobile

The video website behemoth that is YouTube is now getting a significant percentage of traffic from people viewing content via mobile, according to new figures just released by Google.... >>

BizReport | Internet October 14, 2013

Number of Americans posting video online doubles in 4 years

While there has been consistent growth in the number of Americans watching video online, new figures released by the Pew Internet Project show that significant increase in the numbers uploading or posting videos online. ... >>

BizReport | Viral Marketing October 14, 2013

Platform crosses platforms to better engage

Video holds a lot of potential for brands - the ability to create unique content and engage through interactive messages are two top points. One platform takes video farther, by delivering video through social networks as well as email and... >>

BizReport | Advertising September 02, 2013

Double purchase intent with interactive pre-roll video ads

The ability of interactive video ads to double purchase intent highlights the significant advantage of interactive brand marketing via online video compared with television ads.... >>

BizReport | Advertising August 28, 2013

How personalization is smartening up video

For online video, pre-roll may be a grandfather unit, but it's still pulling in viewers and advertisers alike. The problem with pre-roll is that many ads are simply repurposed from television and many are not properly personalized - or targeted.... >>

BizReport | Blogs & Content August 21, 2013

How digital video will change 2014

Branded video content as well as more traditional video advertising is expected to see a significant increase in 2013. In July comScore reported that 187 million Americans watched more than 45 billion video clips - nearly 20 billion of which... >>

BizReport | Advertising July 29, 2013

RTE taps Adap.tv for programmic buys

One more way for broadcasters to tap into their audience members: programmatic ad buys which target local viewers living or working abroad. Recently RTE, the Irish Republic's largest broadcaster tapped Adap.tv to power programmatic buys outside the Republic - and... >>

BizReport | Blogs & Content July 25, 2013

Study: Video pushing older American's purchasing power

When it comes to engaging older Americans, video may be the best bet of many brands. New data out from a Google/Ipsos MediaCT study finds that 75% of Boomers and 68% of Seniors take some kind of action after seeing... >>

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