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BizReport | Blogs & Content August 10, 2016

Publishers say mobile and video will be top revenue drivers in coming year

AOL's 2016 Publisher Outlook Report reveals publishers are hyper-focused on being where consumers are, with mobile, video, and off-platform distribution all proving successful. ... >>

BizReport | Trends & Ideas August 08, 2016

Online video can help sell anything - even insurance

Have you ever watched an online video to help you decide which insurance product to purchase? No? Then you are the majority. According to new research released by digital marketing specialists Speedie Consultants video is a great way to market... >>

BizReport | Viral Marketing June 10, 2016

Brands: How to integrate video this Father's Day

Video has been gaining more ground in the digital ad space over the past five years, but still, some video ads are missing the mark. One expert explains how brands can use video to engage for Father's Day. ... >>

BizReport | Research April 27, 2016

Study: Streaming services pushing more TV viewing

Streaming video services are good for television. That's the takeaway from new SymphonyAM data which shows that viewers who stream previous seasons of broadcast shows also view the current season. ... >>

BizReport | Trends & Ideas April 07, 2016

eSports drive 21% of viewership on Twitch

Is Twitch driving eSports, or is eSports driving Twitch? New research from games, eSports and mobile intelligence firm Newzoo suggests the latter is true. Either way, eSports is a fast-growing entertainment category that is set to see significant growth over... >>

BizReport | Blogs & Content March 17, 2016

61% of businesses now embrace video as a marketing tool

Just how quickly are marketers catching on to the use of video in their marketing efforts? New research from Wyzowl reveals all. ... >>

BizReport | Advertising March 15, 2016

Reports underscore video's importance

Video continues to be a hot ticket for brands in the online space. Two new reports underscore how consumers are engaging via video content. ... >>

BizReport | Advertising March 07, 2016

Report forecasts growth of programmatic online video buying in Europe

By 2020, more than half of online video advertising in Europe will be traded programmatically, according to a new infographic from video inventory management platform SpotX. ... >>

BizReport | Mobile Marketing February 29, 2016

Expert: Mobile, video to push more online business

Mobile continues to be on the rise, and along with video, is pushing consumers to more content, more retailers, and more businesses. In fact, AOL's new expert says they will be hyper focused on both mobile and video in 2016.... >>

BizReport | Blogs & Content January 06, 2016

Top 3 video trends for 2016

Time-shifting is becoming the norm in how consumers watch television programming; online programmers like Netflix are generating their own shows. These are just two changes that are causing ripple effects within the video space. Here are three trends to watch... >>

BizReport | Blogs & Content December 09, 2015

2 key video challenges for 2016

Video has received quite the boost over the past year. Snapchat has reported 6 billion video views per day and Facebook is reporting 8 billion. According to one expert there are two key challenges that brands must be aware of... >>

BizReport | Viral Marketing July 27, 2015

Emotional motivations for video-sharing differ according to age

Marketers that want their videos to be shared should concentrate on emotional motivation with a focus on inspiration, according to new analysis of the top 100 most-shared vidoes from video-sharing platform StreamSafe.... >>

BizReport | Blogs & Content July 09, 2015

Video Roundup: Platforms to ease video creation, mediation

In today's video roundup: a trio of releases set up to help brands capitalize on video advertising. ... >>

BizReport | Advertising June 24, 2015

Study: Video a converter for Millennials

When it comes to purchase decisions Millennial shoppers are likely to be influenced by video. That is the take away from a new Animoto report which indicates 7 in 10 Millennials 'are likely to watch' branded video clips while shopping.... >>

BizReport | Advertising June 10, 2015

Online video ad spend held back by lack of inventory

A survey by Forrester on behalf of video ad platform Teads has found that almost three-quarters of publishers will provide more video inventory in response to market demand. ... >>

BizReport | Blogs & Content May 21, 2015

Study: Video views on the up

Video continues to draw consumers' attention. That is the takeaway from a new FreeWheel report. The video platform reports that through Q1 2015 video videos increased 40% (vs. Q4 2014) while video ad views increased 45%. ... >>

BizReport | Blogs & Content February 09, 2015

Commercial viability of vloggers yet to be realized

Brands may be looking to vloggers to promote their products but, according to new research, the popularity of vlogs does not translate into product discovery.... >>

BizReport | Advertising February 05, 2015

Pixability: Super Bowl hits and misses

Four days post-Super Bowl and data is beginning to trickle in about just how well campaigns did - or did not - fare. Pixibility has plunged into how Super Bowl ads that were uploaded to YouTube have fared - the... >>

BizReport | Internet January 06, 2015

Expert: Why video chat won't be big in 2015

Yesterday an expert weighed in on what trends would help businesses in 2015. Today, another is weighing in on what not to do, and it's focused on video and customer service. ... >>

BizReport | Blogs & Content January 05, 2015

Expert: How video could make brands' 2015

There is more quality video programming hitting the online and mobile spaces each day. Along with that programming come new viewers; according to some experts people are watching as much video online as offline these days, and that is opening... >>

BizReport | Blogs & Content December 15, 2014

Report: American viewers worth 6 British video viewers

While international online video viewers are streaming more and watching for longer periods of time, advertisers are getting more from ads seen by American viewers. That is the takeaway from a new JW Player report which indicates US viewers are... >>

BizReport | Advertising December 10, 2014

ANA: Bot fraud gobbling up online budgets

Analysis of 181 campaigns, accounting for 5.5 billion impressions across 3 million domains from 36 Association of National Advertisers member firms reveals that a significant chunk of ads are being served to bots, costing marketers billions. ... >>

BizReport | Blogs & Content December 05, 2014

Top 3 reasons to make YouTube part of your holiday ad plans

YouTube may still be the place most of use look for funny puppy videos or cute babies, but Nielsen reports YouTube content is now reaching more 18-34 year olds than any cable network. That makes YouTube an important part of... >>

BizReport | Blogs & Content September 25, 2014

Video Roundup: Video releases underscore importance of content

A slate of new tools have released to the online and mobile spaces this week - two are video tools which could help brands moving into the holiday shopping season.... >>

BizReport | Trends & Ideas September 10, 2014

Not just Millennials increasing online video viewing

It is not just younger viewers that are spending time watching video content on digital devices, according to a new report from Nielsen, older viewers are also getting their television fix via streaming. ... >>

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