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BizReport | Advertising February 08, 2010

Report: 75% of Super Bowl viewers visited advertiser websites

A report out this morning from online advertising firm Akamai shows that 75% advertisers received Super Bowl traffic during Sunday night's big game. The biggest traffic hits, as is usually expected, happened early during the championship game between the New... >>

BizReport | Ecommerce January 12, 2010

Focused ad messages boost traffic 18%

With the right messaging good things can happen. That could be the tag line for the latest research from Marketing Sherpa, which shows how a coffee company boosted website traffic by nearly 20% simply by focusing the content of banner... >>

BizReport | Ecommerce November 23, 2009

RatePoint: Reviews on websites increase traffic, trust and sales

Many consumers have their purchasing decisions affected by reviews they read online and online small businesses are seeing significant returns as a result of adding reviews to their websites.... >>

BizReport | Research February 23, 2009

Can tax season lead to increased ROI?

If you're targeting a specific demographic that short answer to that question is yes. Why? Because as the April 15 tax deadline approaches more and more consumers are clicking onto tax related websites to make the most of their dollars.... >>

BizReport | Research November 11, 2008

Report: In tough times, consumers turn to financial websites

When times get tough, consumers cut back on non-essentials and turn in droves to financial websites. That is the word from a new comScore report, which shows an 800,000 visitor jump in traffic to the BBC News-Business website in September.... >>

BizReport | Research September 10, 2008

ComScore: Health information category increased 21% year over year

If you're looking for a hot area in which to advertise, consider the online health information category. According to a recent comScore report, that category increased at a four-times-faster rate than the Internet as a whole. ... >>

BizReport | Research August 29, 2008

Tight budgets push Americans online for travel information

Now may be the time to push those bargain basement deals by advertising on travel websites. That, according to a recent comScore report which shows that consumers are increasing their trafficking of online travel and information sites as the search... >>

BizReport | Research August 28, 2008

Russia's online audience is growing the fastest

If you're thinking of targeting a foreign audience, you may want to check on the Russians. According to the latest ComScore research, Russia has the fastest growing online audience in Europe. Of the more than 240 million European consumers online... >>

BizReport | Research March 31, 2008

Gift, food sites are hot in Japan

Japanese consumers are increasingly turning to the Internet for gift ideas and shopping. According to a new report from metrics firm comScore, gifting sites were a huge boon to etailers because of Japanese consumers in February. Retail-Food websites were also... >>

BizReport | Research March 28, 2008

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