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BizReport | Social Marketing September 04, 2013

Is Yelp's effect on bottom line worth the legal wrangling?

Recent research from Merchant Warehouse reveals that 93% of consumers who use Yelp typically go on to make purchases with the companies they research via the online review website. Perhaps dodging the legal bullets and dodgy reviews is a small... >>

BizReport | Ecommerce July 17, 2013

Research: The reality behind deceptive product reviews

A new report suggests the phenomenon of 'deceptive reviews' is far more widespread than expected and perpetrated, not by shady gangs of rogue reviewers or competitors, but by existing customers. ... >>

BizReport | Search Marketing July 10, 2013

Social media integration key to SEO success

The key takeaway from a recent study of the role of social in SEO strategy is that, while social content ranks well on search engines, few companies effectively integrate the two and are putting search visibility at risk. ... >>

BizReport | Social Marketing May 10, 2013

Online 'thumbs up' crucial to moms' purchasing decisions

Parenting and retail brands need to keep a close eye on what's being said in online social circles, as many moms in the UK rely on blogs, reviews, and social chatter to help make purchase decisions. ... >>

BizReport | Search Marketing February 06, 2013

Fake reviews will be removed, warns Google

In light of recent spam detection algorithm changes, Google expects the number of reviews being shown on some local Google+ pages to increase. To this end, the search giant warns businesses that fake reviews will immediately be taken down. ... >>

BizReport | October 16, 2012

Survey reveals heavier dependence on mobile for holiday shopping this year

Mobile will be a major purchase medium this year, compared to last, according to new research from MarketLive, as more holiday shoppers plan shopping trips, compare prices and make purchases via their devices. ... >>

BizReport | Social Marketing October 11, 2012

Restaurant deals site kills fake reviews

A new verification procedure put in place by the most popular restaurant deal site in the U.S. ensures reviews are only left by customers who have actually eaten in restaurants they review and focus on the dining experience. ... >>

BizReport | Law & Regulation September 25, 2012

Marketers risk reputation and fines with paid reviews and ratings

In the rush to harness the power of social media, organizations are increasingly turning to paid reviews and ratings. In less than two years time Gartner estimates that almost 1 in 10 of all reviews will have been paid for.... >>

BizReport | Social Marketing September 03, 2012

Berkeley research reveals importance of online reviews to restaurant bookings

When two economists at the University of California, Berkeley, analyzed the relationship between online reviews and purchasing decisions, they found just how important online star ratings are to a restaurant's popularity and takings. ... >>

BizReport | Loyalty Marketing September 03, 2012

Travel: Responding to customer reviews increases loyalty and bookings

Hotels are missing out on a valuable opportunity to create loyalty and interest when they fail to respond to reviews customers leave online, according to new research from online reputation experts TrustYou. ... >>

BizReport | Social Marketing May 03, 2012

Online reviews trump peer-to-peer word of mouth

The opinion of a stranger would now appear to be more useful than that of a family member or friend, according to findings from the latest Eccomplished quarterly survey. ... >>

BizReport | Mobile Marketing March 08, 2012

Reevoo: Over 10% of consumer reviews being made via mobile

Consumers are becoming more comfortable using their mobile devices for tasks such as reading and writing reviews, as new research from social commerce company Reevoo reveals.... >>

BizReport | Ecommerce January 11, 2012

Negative reviews are effective conversion tools

Don't delete those negative reviews. Believe it or not they're one of your most effective conversion tools, according to new data released by social commerce company Reevoo.... >>

BizReport | Ecommerce October 26, 2011

Survey: Men shun online reviews for hard facts

Women are much more likely to read and take note of online reviews whereas men prefer the hard facts to the opinions of others, according to new research by ecommerce consultancy Postcode Anywhere. ... >>

BizReport | Ecommerce October 03, 2011

Retrevo's mobile app hopes to keep consumers in-store

Smartphone-wielding consumers are a common sight in today's brick and mortar stores often shunning sales staff for the information on their mobile screen. Those stores are, according to many, becoming product showrooms but Retrevo has come up with technology that... >>

BizReport | Social Marketing September 02, 2011

Cone survey reveals power of negative reviews

Negative reviews are just as persuasive as positive reviews and their power is growing, according to a new study from PR and marketing comms agency Cone Inc. that found more people today would change their mind about a purchase after... >>

BizReport | Ecommerce August 04, 2011

RatePoint: First impressions formed online, before visiting in-store

They say you never get a second chance to make a first impression, but in the case of businesses, that first impression may be made before the customer sets foot in a store. According to new research from RatePoint, a... >>

BizReport | Ecommerce April 13, 2011

24% of consumers turned off after two negative online reviews

Nowadays very few consumers don't consult the Internet while researching products and services, found a new Lightspeed Research study, with online reviews playing a vital role. ... >>

BizReport | Ecommerce March 25, 2011

81% of vacation planners base choice of hotel on web reviews

People looking around for vacations are paying a lot of attention to online hotel reviews, according to a new survey conducted in the UK by Travelzoo, so hotel marketers need to carefully manage their web presence. ... >>

BizReport | Ecommerce July 29, 2010

Family and friend recommendations no longer enough

Despite only 2% of consumers saying they would put trust in strangers the vast majority would double-check a friend or relative's product or service recommendation against the online opinions of, ironically, strangers. ... >>

BizReport | Ecommerce June 25, 2010

Taleee launches app for consumer opinions

A new iPhone app from consumer opinion hub Taleee has benefits for both consumers and etailers. How? Because the opinions offered by consumers can be matched to etailer or branded offerings throughout the mobile web.... >>

BizReport | Ecommerce January 21, 2010

Brits rely on online reviews to make vacation accommodation decisions

When it comes to deciding where to stay while away on vacation, the British are happy to put their faith in online reviews penned by complete strangers, according to a new survey from Hotels.com. ... >>

BizReport | Ecommerce November 23, 2009

RatePoint: Reviews on websites increase traffic, trust and sales

Many consumers have their purchasing decisions affected by reviews they read online and online small businesses are seeing significant returns as a result of adding reviews to their websites.... >>

BizReport | Ecommerce November 02, 2009

Brits increasingly turn to Internet to research, compare and purchase

More research shows that British consumers are conducting more online transactions and increasingly making use of the Internet, and social media in particular, to research and compare products online. ... >>

BizReport | Social Marketing October 27, 2009

Online reputation management increasingly important

Brand communication firm Brand Reputation surveyed over 800 consumers to find out if online reviews influenced their purchase decisions. Their findings demonstrate the need for marketers to monitor and manage online chatter about their brands.... >>

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