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BizReport | Trends & Ideas archives February 18, 2013

Skeptical consumers seek out brand, product realities

Are today's consumers more skeptical of marketing communications? There's a growing trend for digging up as much information on a brand or product as possible from multiple sources; information that could make or break a sale or relationship.... >>

BizReport | Social Marketing September 19, 2012

UK's first social media insurance product launched

Cases of hacking and subsequent reputation damage and ID theft are on the rise, particularly within social media channels such as Facebook and Twitter. A London-based privacy firm has come up with a solution - insurance protection.... >>

BizReport | Internet December 16, 2010

How good is your online reputation?

Controlling your personal or professional online reputation can take a lot of work, but if the findings of a new survey are to be believed, it's worth the effort.... >>

BizReport | Internet June 15, 2010

Pew: Youngsters monitor, manage their online reputation

Despite being in their reckless years, young adults are being far more vigilant about their online digital reputations than older generations, according to new data from Pew Research Center. ... >>

BizReport | Social Marketing October 27, 2009

Online reputation management increasingly important

Brand communication firm Brand Reputation surveyed over 800 consumers to find out if online reviews influenced their purchase decisions. Their findings demonstrate the need for marketers to monitor and manage online chatter about their brands.... >>

BizReport | Search Marketing June 10, 2009

TruReputation scores online content

A new solution launches this week with the promise to help marketers better control online reputation through search. From Visible Technologies, TruReputation hosts a suite of tools to help businesses and brands manage how their messages, content and reputations stand... >>

BizReport | Social Marketing July 04, 2008

Are you prepared for an online reputation crisis?

Are you monitoring and managing your online reputation? Many companies are, according to a new survey, but most aren’t prepared for a reputation crisis.... >>